Got a tip for us? Share it...

New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple's New 'Powerful' iPhone 5s Micro-Site Profiles Apps from Latest TV Ad

Apple today unveiled a new section on its website dedicated to the "Powerful" ad that made its prime time television premiere on Tuesday. The commercial promotes the message that with the capabilities of the iPhone 5s "You're more powerful than you think."

powerful-website-apps
The accompanying website continues this "Powerful" theme that promotes the iPhone 5s as having the power "to create, shape, and share your life. The power to do everyday things in extraordinary ways, and to do extraordinary things every day." The new page includes both a high-definition version of the television commercial as well as links to all the apps showcased in the advertisement. The apps include Star Walk [iTunes], Instant Heart Rate [iTunes], Word Lens [iTunes], AmpliTube [iTunes], Luminair [iTunes] and Pacific Rim [iTunes].

The "Powerful" ad features "Gigantic" by the Pixies [iTunes] playing in the background while iPhone 5s owners use their iPhone to play music, create art and even launch amateur rockets. This new television advertisement follows the company's earlier "Your Verse" campaign that showcases how individuals are using the iPad in amazing ways.

Top Rated Comments

(View all)

17 weeks ago
So powerful that I still can't attach a document to an existing email chain.
Rating: 6 Votes
17 weeks ago
Apple's bringing their A Game back. I like.
Rating: 5 Votes
17 weeks ago
Glad to see some WordLens love; It has so much potential.
Rating: 3 Votes
17 weeks ago
This is one of the best ads I have seen from Apple since Steve passed, I want to see more like this.
Rating: 3 Votes
17 weeks ago
Can't wait to see what the next iPhone can do ;)
Rating: 2 Votes
17 weeks ago
good ad.
Rating: 2 Votes
17 weeks ago
I just realized that is spot is just a glorified version of "there's an app for that."
Rating: 2 Votes
17 weeks ago
Apple is a classy company who doesn't have to stoop into Crapsung levels. LOL
Rating: 2 Votes
17 weeks ago

My dox are all in my OneDrive, so can always copy a link to clipboard ^_^

Have you tried sending a document via new email and then copying the attachment? It's a bit round-about but works fine for other attachment types...



I'm aware of the workaround. Self described "powerful" tools shouldn't need workaround for something as basic as Reply All and insert document.
Rating: 2 Votes
17 weeks ago

yes we know you have an app store.


Swing and miss. The point isn't the app store. Its what in the app store which average joe may not know about.
Rating: 2 Votes

[ Read All Comments ]