Skip to Content

Nintendo Finally Considers Smartphone Move After Third Straight Annual Loss

Nintendo president Satoru Iwata stated in a press conference that the company is now considering a "new business structure" that involves smart devices, reports Bloomberg. wii_u_controller

Wii U GamePad controller

The news comes as Nintendo reported a third consecutive annual loss, slashing the global sales forecast for its flagship Wii U game console from 9 million units to 2.8 million consoles. The company also scaled back its expectations for its 3DS portable game console from 18 million units to 13.5 million, with Iwata also claiming that there are no short term plans to reshuffle management.

"We are thinking about a new business structure," Iwata said at a press conference yesterday in Osaka, Japan. "Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone."

Nintendo has faced fierce competition from mobile platforms in recent years, with App Annie recently finding that consumer spending on games for iOS and Android rose to 4x that of dedicated gaming handhelds. In 2010, Iwata reportedly told his senior executives to regard Apple and its devices as "the enemy of the future", and also stated to CVG last August that he would "never think about providing [Nintendo’s] precious resources for other platforms at all."

Investors have also called for Nintendo to develop titles for iOS and other platforms in August 2011 after lower-than-expected demand for the 3DS. Alternatively, some also suggested that Nintendo should "buy its way into" the smartphone platforms by acquiring companies and technology or developing their own. Iwata's newest comments reveal that Nintendo is now seriously considering supporting smartphones in some manner.

Popular Stories

Apple Event Logo

Apple Released Seven New Products Today

Wednesday March 11, 2026 7:05 am PDT by
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
Apple 50 Years of Thinking Different

Apple Announces 50th Anniversary Plans

Thursday March 12, 2026 6:10 am PDT by
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans. Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026. "While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...
iOS 27 Mock Quick

10+ New Features Coming in iOS 27

Friday March 13, 2026 2:13 pm PDT by
We're only three months away from Apple's WWDC 2026 event, which will see the company unveil iOS 27. With the fully revamped version of Siri possibly delayed until September, iOS 27 is shaping up to be the update we wanted iOS 26 to be. There will be new Apple Intelligence features, updates for the iPhone Fold, and more, with the latest rumors summarized below. Foldable iPhone Features...

Top Rated Comments

furi0usbee Avatar
159 months ago
Unfortunately for them, they're too late for a big piece of the pie. Not sure who their target market would be....

You're not sure? One word... Mario. Forget about the hundreds of Mario games already there for Nintendo to tap. Think of all the games out there now, big selling games, with new mascots... Now drop Mario into that equation, with the Mario universe, characters, etc. The possibilities are endless. Then, when Apple finally lets us play iOS games on the Apple TV with a real controller, you now are back in the living room.

Once Nintendo loses the hand-held market, they are over. The hand-held market subsidizes their console ambitions. Nintendo could stay in the hardware business for some time, but they have a goldmine as a software developer, and could be the biggest software house for iOS/Android on day one.

This is getting very interesting...
Score: 30 Votes (Like | Disagree)
159 months ago
Its about time, its a good thing they pay those guys so much to figure out what a 5 year old could have told them 5 years ago
Score: 28 Votes (Like | Disagree)
bushido Avatar
159 months ago
Pokemon!!! #noshame
Score: 26 Votes (Like | Disagree)
ipedro Avatar
159 months ago
Iwata's comments have been misrepresented

Iwata's comments have been misrepresented and were totally blown out of proportion by the most of the mainstream media.

If you've been following his history regarding "smart devices", Iwata has in the past stated that Nintendo was looking into smartphones and tablets as an addition to their first party hardware experiences to entice new users to Nintendo consoles and handhelds.

What Iwata has suggested would be mini games made for touch devices using Nintendo characters but that major games would still be exclusive to Nintendo consoles. For example, we might see a Mario Angry Birds style game to introduce a new generation to Super Mario who would then feel compelled to buy a Nintendo console to play the main games. I believe he also made mention of a Zelda puzzle game and a Pokémon "pet" app.
Score: 18 Votes (Like | Disagree)
Goftrey Avatar
159 months ago
Stinks of SEGA.
Score: 16 Votes (Like | Disagree)
S.B.G Avatar
159 months ago
Maybe we'll finally get to see some of their top games make their way to iOS finally.
Score: 16 Votes (Like | Disagree)