Public launch September 17 ahead of iPhone 6 debut.
First Look Videos Show iPad Air Launch Experience and Deboxing
After receiving his iPad Air, Pasternak also filmed an unboxing, giving the world a glimpse of an iPad Air out in the wild. Like other iPads, the iPad Air comes packaged in a sleek white box.
While the iPad Air has already launched in several countries like Australia and Singapore, additional countries across Europe will be able to purchase the tablet in a few short hours. In the United States and Canada, online orders will begin at 12:01 AM Pacific Time with retail sales commencing at 8 AM local time.