Apple Tops Coca-Cola, Google to Become World's Most Valuable Brand

According to a report from identity and brand consulting company Interbrand, Apple has overtaken Coca-Cola as the new most valuable brand in the world, knocking the beverage corporation from its 13-year tenure in the annual “Best Global Brands” survey, reports The New York Times.

brands_2013

Every so often, a company changes our lives, not just with its products, but also with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new #1—Apple. Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s. For revolutionizing the way we work, play, and communicate—and for mastering the ability to surprise and delight—Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed.

From our perspective, Apple’s internal brand strength has remained steady. CEO Tim Cook has assembled a solid team that is aligned around the Apple vision, which has allowed them to deliver against the promise time and time again. There’s been a lot of change at the top in the last 12 months, but the alignment of both hardware and software design under Jonathan Ive is a major step toward maintaining focus. A shrewd move, perhaps, given the stiffer than ever competition over the last 12 months: Samsung is now the world’s most profitable smartphone manufacturer, Google has expanded Android and its maps still seem to be the “preferred” route, and Windows Phone 8 certainly raised more than a few eyebrows.

The survey, which has been done since 2000, saw Apple come in at the second most valuable brand in the world in 2011, ahead of technology companies such as IBM, Google, and Microsoft. This year, Apple bested Google who is now the current runner-up to the most valuable brand in the world, and is also ahead of rival Samsung, which moved up to #8 from #9 in last year's survey.

Apple has made significant updates to much of its product line this year, including the recently released iPhone 5s and iPhone 5c, with the company announcing that it sold a record 9 million iPhones during the products’ launch weekend. The company also claimed that 200 million iOS devices are running the new iOS 7 mobile operating system, making it the fastest software upgrade in history.

Top Rated Comments

Hastings101 Avatar
137 months ago
YEAH IBM!!

The brand everyone knows but knows nothing about, not sure how they manage this :confused:
Score: 27 Votes (Like | Disagree)
chriscrk Avatar
137 months ago
But... I thought Apple was doomed? :confused:
Score: 18 Votes (Like | Disagree)
nagromme Avatar
137 months ago
But... I thought Apple was doomed? :confused:
Headlines:

Has the Apple Lost Its Shine?

Apple #1 Brand - But Will It Improve Lackluster Sales?

:p

Nothing like fiction when it comes to media and trolls. I see someone's already here trolling about the iPhone 5s' major hardware advances which must "not count" for some unknown reason :D

And trolling about Interbrand without any facts on the company. Hey, fiction's better anyway!

Like the analysts who predicted 5 million opening sales of the new iPhones, and when Apple nearly doubled that, they weren't wrong... Apple was! Somehow...
Score: 16 Votes (Like | Disagree)
inscrewtable Avatar
137 months ago
Who would ever have thought that Apple, the company that has single handedly changed the way humanity interacts with computers would ever beat a company that makes sugared water. I'm impressed.
Score: 12 Votes (Like | Disagree)
Pyrrhic Victory Avatar
137 months ago
LOL at calling the iPhone 5S a "significant upgrade". There's a reason it's not called the iPhone 6.

And who the hell is "Interbrand" to declare how valuable a brand is? I could have made this list too; their methodology is completely subjective and I have a bridge to sell to anyone who thinks that brand value can actually be quantified in dollars. This is either a total publicity stunt to troll the fanboys, or Apple and other companies paid them to get higher on the list. Either way, it's a sham that doesn't deserve one second of anyone's attention.
Score: 12 Votes (Like | Disagree)
JoshAlfie Avatar
137 months ago
You mean like how the 5c is called that because it has the 5's body? Oh wait...maybe it's because it's a fake upgrade that's not really an upgrade?

----------



Yes, maybe you should start a new thread, so that people stop trolling up this one with implicit personal attacks.
You seem rather on edge.

Anyone who comes off as aggressive as you do deserves all the backlash he gets.

Your opinion is not fact. If you don't like to be heckled then be nicer and more respectful with your judgements.
Score: 10 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...