The section, which was first noted by 9to5Mac, is only accessible by Apple employees.
Senior vice president of Internet Software and Services Eddy Cue sent an email to Apple employees explaining the new program:
Team,Apps are not mentioned in the email because Apple forbids its employees from selling or working on apps when they are employed by the company because of conflict of interest rules.
One of the things that makes Apple special is that every person here, no matter where they are or what they do, shares the same deep passion for creativity and innovation. We see this passion most noticeably in the products we make and in the experiences we create for our customers. But it’s in other places, too.
For instance, in addition to their work here at Apple, many employees have helped create some amazing books, songs, movies and TV shows on iTunes. In celebration of their achievements, as well as the creative pursuits of everybody at Apple, we’re launching a new internal website today.
It’s my pleasure to introduce you to our very own Employees on iTunes.