Next-generation iPhones likely to focus on internal improvements.
Apple Releases New 'Designed Together' Ad for iPhone 5c and iOS 7
The 55-second spot highlights how iOS 7, the iPhone 5c, and Apple's iPhone 5c cases complement each other in color and design. The soundtrack for the ad is Lemaitre's "1:18". [iTunes Store]
Apple's iPhone 5c launches Friday with deliveries of pre-orders as well as the start of in-store sales.