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Chevrolet Promoting Siri 'Eyes Free' Integration for 2013 Sonic in New TV Ad

Last month, Chevrolet announced that its 2013 Sonic and Spark had become the first cars to offer support for Siri's "Eyes Free" mode. The feature integrates Apple's personal assistant with the vehicle's entertainment system, allowing the driver to access information while keeping his or her eyes on the road.

chevy_sonic_siri_ad
Chevrolet has now begun a national advertising campaign touting the feature on the 2013 Sonic, launching a new television ad called "Buttons".

iSpot.tv founder and CEO Sean Muller tells us that the ad first aired last Thursday on VH1's morning Jump Start block, with the site's tracking showing that the ad has already aired 82 times on national TV networks.

Chevrolet is not the only company to be making plans to support Siri's Eyes Free mode, with Honda working to roll out the feature to the Accord as well as the Acura RDX and ILX. Hyundai has also publicly stated that it will be bringing Eyes Free support to some of its vehicles, while Apple also highlighted partnerships with BMW, Mercedes, Land Rover, Jaguar, Audi, Toyota, and Chrysler at its introduction of the feature alongside iOS 6.

Top Rated Comments

(View all)

18 months ago

if you cant text and drive you shouldnt be driving


If you think you can text and drive, you shouldn't be driving.
Rating: 16 Votes
18 months ago
if you cant text and drive you shouldnt be driving
Rating: 13 Votes
18 months ago
Good to see someone pushing this useless feature. I put my phone face down in my crotch and wait for the phone calls to come.

----------

Slooooow day I see.


Write an article and submit it then.
Rating: 12 Votes
18 months ago
Great! Now I can get the wrong directions from siri without even having to use my hands!!
Rating: 9 Votes
18 months ago
did anyone notice the pixar lamps at the beginning?
Rating: 8 Votes
18 months ago

if you cant text and drive you shouldnt be driving


You should not be driving.
Rating: 8 Votes
18 months ago

if you cant text and drive you shouldnt be driving


This post is a perfect example of why the down-vote needs to return on here.

People who text and drive belong in prison so they can't kill someone in their quest to find out where their friend is eating pizza or shopping for jeans.... :mad:

IT CAN WAIT.
Rating: 7 Votes
18 months ago

Ditto, or the Toyota. I'm in the market to buy a new car
and I don't need an American car that's going to eat at my gas money.


The new Ford Hybrid gets better gas mileage than the Prius.
Don't let reality eat at your stereotypes. :rolleyes:
Rating: 4 Votes
18 months ago
A lot of cars already have this functionality, no? For mine, I just press down on the phone's home button and Siri comes on and works through the car's speakers and microphone. What's the difference here, the steering wheel button?
Rating: 4 Votes
18 months ago
Siri is not reliable at all for driving. It will make you more frustrated, probably collaborating to road rage.
Rating: 4 Votes

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