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Apple Promotes 'Do Not Disturb' in TV Ad On Same Day as New Year's Day Bug Discovered

Apple posted a new television ad today highlighting their "Do Not Disturb" feature. Professional tennis players Serena and Venus Williams are shown playing ping-pong against the narrator in a dream:


Ever had a really cool dream? I'm having one right now. I don't want to be disturbed. And I won't because before I went to sleep, I set this. Now my iPhone knows not to ring unless its important. Cause disturbing this would just be... Wrong.
Ironically, the new ad comes on the same day that a bug in the scheduled Do Not Disturb feature prevented it from turning off on many iPhones.

Top Rated Comments

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23 months ago
EPIC Fail.
Rating: 36 Votes
23 months ago
Sack Scott Forstall again!!
Rating: 32 Votes
23 months ago
Perfect timing!
Rating: 19 Votes
23 months ago
I did not think that this feature was big enough to warrant an entire ad being made about it...
Rating: 18 Votes
23 months ago
I'm sorry, but if you're having a dream with Serena and Venus Williams in it and all you're doing is playing ping pong, something is wrong with you.
Rating: 15 Votes
23 months ago

I did not think that this feature was big enough to warrant an entire ad being made about it...


Do Not Disturb is the biggest innovation in iOS6
Rating: 12 Votes
23 months ago
Rating: 10 Votes
23 months ago
well this is embarrassing

great start to the New Years Apple! :(
Rating: 9 Votes
23 months ago
It's still a very good ad. :)
Rating: 9 Votes
23 months ago
HAHAAAAAAA, April fools comes early for Apple.
Wonder who's next to get fired. :D
Rating: 8 Votes

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