The one-day Apple shopping event is Friday, 23 November.
Get ready to give. Shop online or visit your favourite Apple Retail Store. We'll help you make the most of the day, no matter how you shop.
This Friday represents Black Friday in the United States. Black Friday is the day after Thanksgiving that marks the start of the Christmas shopping season. Traditionally, retailers offer major sales on that day.
Apple's international online and retail stores also participate in these sales, though Apple's discounts tend to be very modest. Last year's discounts for Apple's core products were as follows (in USD):
iPad 2 - $41 to $61 Off iPod nano - $11 off iPod Touch - $21 to $41 off MacBook Air - $101 off MacBook Pro - $101 off iMac - $101 off
For absolute savings, customers will have better luck with 3rd party merchants that tend to offer steeper discounts on Apple products on Black Friday.
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Monday September 14, 2026 10:48 pm PDT by Tim Hardwick
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era.
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Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
