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Brightwurks Debuts 'Here's to the Crazy Ones' Letterpress Poster for Charity [Update: Pulled]

The team at Brightwurks took some time away from developing useful web-apps to create this unique piece of artwork. The letterpress poster contains a stylized version of the text from Apple's famous Think Different ad. The poster is 10" x 26" and printed on 100% cotton, handmade Arches 140# paper.
Like so many, we've been deeply inspired by this quote. With the recent passing of Steve Jobs, we decided to create something that could hang in the office, commemorating an innovator and challenging us daily to "think different".
Brightwurks promises that 100% of the profits from the poster will be donated to the Acumen Fund, which "exists to end worldwide poverty by investing in sustainable entrepreneurial projects and breakthrough ideas."


The poster is available for a limited time, $95 + $10 shipping unframed, or $195 + $25 shipping framed.

Orders will be shipped the week of December 12, but can only be shipped to addresses within the United States.

Update: Brightwurks has discontinued sales of the poster, saying "we have been asked (kindly) not to sell the poster any longer. So sorry for the inconvenience, thanks for all the incredible support."

Top Rated Comments

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31 months ago
This poster is neither a misfit nor a rebel. It looks exactly like every designer's font-masturbation first-attempt poster.
Rating: 54 Positives
31 months ago
Maybe I'm missing something, but since there is a quotation sign at the beginning, shouldn't there be one at the end? :confused: Or is it just there to symbolize that its a quote?
Rating: 26 Positives
31 months ago
...way too many fonts and styles used. The poster layout is completely opposite of what Steve valued.
Rating: 21 Positives
31 months ago

This poster is neither a misfit nor a rebel. It looks exactly like every designer's font-masturbation first-attempt poster.


My initial reaction on seeing the poster was positive - but then I realized that's purely because the underlying quote is excellent. A moment longer to think, and you're absolutely right. The visual is amateur and uninspired, and it doesn't do the quote justice.
Rating: 20 Positives
31 months ago
The only way I ever want to experience this quote is the audio recording of Jobs himself saying it.
Rating: 20 Positives
31 months ago
Along with the horrid typography, the quote mark and Steve Jobs' name at the bottom give the impression that he wrote this - which he did not (though he did provide input).
Rating: 12 Positives
31 months ago
:eek: $95 for 10 x 26. Holly small poster.

Right click, print picture, :rolleyes:
Rating: 12 Positives
31 months ago

Exactly what I thought. My initial impression was that I liked this, but the more I look at it, the more I think it's just lazy typography.


To all the people criticizing the typography, I would love to know what your type credentials are. As a practicing professional and typography instructor, I can say it is fine. Maybe not totally great, but not bad at all. And there is plenty of well placed punctuation. Anyone who can't recognize this knows very little about typography.

Furthermore, to all of those referring to it as unoriginal, it is clearly not meant to be. It is a historical revival style, being printed as a letterpress imprint. It's not Steve Jobs tombstone, or the very essence of the man himself. But I can tell you with certainty, with his typographic and calligraphic background, he'd know exactly what it was referencing and playing with.

It's a quote, nicely typeset. To anyone who thinks it is lazy, sloppy, or easy typography, I challenge you to typeset something at the same quality.
Rating: 10 Positives
31 months ago
No disrespect Ron, but you're way out of line.

The end users have commented saying they dont like it. These are the people that are going to be potential customers.

You've then jumped in basically telling everyone they are idiots because they cant critique it as they have no idea about the field.

You then stamp down an opinion that it IS good, despite not providing any form of credentials or proof that you know better than anyone else.

Looking at your work, you're in no place to decide that peoples opinions are wrong. If you like it, thats great. I've got no doubts that the designer spent a lot of time on it. That doesn't make it good. People have different tastes, just because you think its a masterpiece, it doesn't mean that everyone who doesn't agree with you is wrong.

My personal opinion: I dont like it. It gives the impression that the author has tried too hard to incorporate all those different typesets, and personally I dont think they have arranged it as best as they could. IMO this one is better: http://www.flickr.com/photos/charliecurve/6215771597/

Finally, in future you dont need to go spouting off about how you dabble in design and such - nobody here is a judge, and absolutely everything is personal opinion, not fact - including this very post, although calling all the members a bunch of geeks is pretty damn hypocritical. I do agree about the crummy vBulletin forum skin though. I'd personally be using XenForo....beautiful system.
Rating: 10 Positives
31 months ago
Too much going on with that one.

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:eek: $95 for 10 x 26. Holly small poster.

Right click, print picture, :rolleyes:


Does your printer support charities?
Rating: 9 Positives

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