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Best Buy to Provide iPads to All Retail Employees?


Forbes reports that a major U.S. retailer presumed to be Best Buy is preparing to provide all of its retail store employees with iPads, a move that could help the electronics chain sell staff (and thus customers) on the company's concept of a "Connected World".

A source with knowledge of corporate mobile device deployments tells Forbes that one of the country's top 10 largest retailers expects to distribute iPads to each of its on-floor sales associates. This retailer, the source adds, operates 1,100 stores across the U.S. As the country's largest electronics retailer - as well as a retailer that currently operates around 1,100 stores in the U.S. - Best Buy is a natural match.

Best Buy employs approximately 180,000 full-time, part-time, and seasonal employees worldwide, and while only U.S.-based on-floor sales staff would qualify for the rumored offer, the boost would still represent distribution of many tens of thousands of iPads in a significant boost to Apple's bottom line.

Populating every Best Buy store with iPad-toting salespeople would be a boon for Apple, which would not only sell tens of thousands of devices for the purpose, but also have its wares in constant, high profile use across the country.

The benefits are less assured for Best Buy, which has struggled financially in recent quarters. That said, the aim of the Connected Stores is to make Best Buy shops more alluring destinations and to encourage people to purchase devices by offering as interactive and informative a shopping experience as possible. If an army of iPads helps Best Buy achieve this goal, then the gamble will be worthwhile.

Also unclear is the timeline for such a rollout. Apple will presumably be looking to prioritize distribution to the general public before fulfilling such a large order for Best Buy, as the company typically restricts distribution of popular new products even for its own employees until consumer demand and supply levels begin to come into balance.

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16 months ago
Ok when can I line up for a job there? ;)
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16 months ago
I'm going to apply to Best Buy this weekend. Not for the money....but for the iPad.
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16 months ago
[Rushes off to submit application...]




Then realizes it's Best Buy... :rolleyes:
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16 months ago
BestBuy sells Apple products.

BestBuy buys ~30,000 Apple products at $500 apiece.

This makes headlines in the media world.

Free advertisement for Apple and Bestbuy and tens of thousands of happy employees.

It's a win win.

Genius
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16 months ago
I could be reading this wrong, but isn't this article saying that it is giving to all it on floor employees iPad. Aka to use on their shift? Like when you're in a apple store and there is an employee who is walking around with and iPod touch or an iPad to take appointments or sell products!
It's not like they are giving the employees iPads to keep.
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16 months ago
It'd be funny if BestBuy end up giving more iPad away than to actually sell them.
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16 months ago
(Former employee and a rep for a company at best buy)
This would be a very interesting move for a company that generally is not a huge fan of apple, CEO on record is not a fan. But if they could access their inventory from the ipad and not have to bring customers back to the stupid kiosks it would be a huge win. With apple enterprise apps this seems very possible. I see apple "renting" these ipads to best buy win win for both companies but thats just my opinion.
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16 months ago



I could be reading this wrong, but isn't this article saying that it is giving to all it on floor employees iPad. Aka to use on their shift? Like when you're in a apple store and there is an employee who is walking around with and iPod touch or an iPad to take appointments or sell products!
It's not like they are giving the employees iPads to keep.


This is infinitely more likely. When I worked at best buy a few years ago, us retail floor people got just barely over minimum wage. There is no way they're going to be throwing $500 bonuses around to everyone.
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16 months ago
i think you guys may be reading it wrong

i think they only get to use the ipads on Their shifts, not to keep..... so once your shift is up, you put it in storage...

unless i am reading it wrong
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16 months ago
Exactly how will this help Best Buy sell more stuff?
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