Google subsidiary AdMob today announced the release of a revised iPhone OS SDK bringing new ad formats that will allow customized delivery to the iPad.
Our new SDK is unified across all devices running the iPhone OS, which means that developers can download one binary for development across all Apple iPhone OS devices - iPhone, iPod touch, and iPad. AdMob's unified iPhone SDK makes it easier for developers to quickly integrate our code and start monetizing their applications.
The new SDK supports two ad formats in native iPad applications: text & tile ads and image ads. Both of these ad formats are available in the three IAB standard ad sizes: 300250, 72890, and 46860.
AdMob notes that it is already working with advertisers on the new platform, with Amazon rolling out a Kindle ad campaign tailored for the iPad. Publishers and advertisers can access the new SDK through their online AdMob accounts.
Despite the fact that today's release is limited to "text & tile" and image ads for the iPad, AdMob has also posted a demo showing how HTML5 tools will in the future enable more engaging user experiences in advertising on the iPad.
Monday November 2, 2026 1:22 am PST by Tim Hardwick
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from Friday:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
Monday November 2, 2026 7:27 am PST by Tim Hardwick
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around.
Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
Sunday November 1, 2026 7:27 am PST by Joe Rossignol
After announcing a new iPad mini with an OLED display earlier this month, Apple plans to release new iPad Air, iPad Pro, and entry-level iPad models in the first half of 2027, according to the latest word from Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said the next iPad Air will also feature an OLED display, while he expects the next iPad Pro to be equipped with a...
