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Apple Adds 'Rotten Tomatoes' Movie Ratings and Reviews to iTunes Store


TUAW notes that Apple has added a new section to its iTunes Store pages for movies, offering ratings and reviews from popular review aggregator Rotten Tomatoes.

iTunes' integrated Rotten Tomatoes ratings presents the movie's prospective buyers and renters with the Tomatometer chart featuring the total count of reviews along with a fresh/rotten breakdown and the average rating. Viewers are also shown four review snippets from Top Critic reviewers, follow by a link to the movies page on RottenTomatoes.com.

The new section appears between the "Viewers Also Bought" and "Customer Reviews" portions of each film's iTunes Store page.

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23 months ago
Sweet! Now everyone will read my reviews. It's all going according to my plan... heh heh heh. *pyramids hands a-la Steve Jobs/Montgomery Burns*
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23 months ago
A Metacritic rating would be better.
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23 months ago
I bet opening iTunes and navigating to the Rotten Tomatoes reviews there will be about 10 times faster than looking up the reviews on the Rotten Tomatoes site itself, which is probably a contender for slowest major site on the internet.
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23 months ago
Thats a nice feature and maybe a bit more reliable than the user reviews on iTunes.
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23 months ago

A Metacritic rating would be better.


I would prefer that for my own reference... but seeing as Metacritic won't list me (they have no open application process), but Rottentomatoes does... I'll take it. :D
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23 months ago
They still need to figure out how to offer movies for rental on a consistent basis. I'm fine with the 30 day window for initial availability, but when the movie goes back to being purchase only 6 months later is ridiculous. I know it's the movie industry that's demanding this windowing, but it's just silly. Once something is available to rent on the iTunes store it should stay that way.

When TBS gets "exclusive cable" rights to run a movie, Blockbuster doesn't pull it off the shelves. Why should a "virtual" rental store be any different?
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23 months ago
Many films and TV shows have unreliable ratings due to the large amount of people using it to complain about the high prices itunes charges for its content. I cannot understand how a downloaded film can cost more than picking up a copy from a bricks and mortar store. This pricing policy is not helping apple's plan to rid the world of spinning discs or users judging the film on its own merit.
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23 months ago
And yet, people will continue to buy and rent bad movies.
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23 months ago
nice.

just off topic a bit...
It always riddled me why Amazon, who already owns IMDB, didn't integrate IMDB better into Amazon. They could have bought Netflix, too, and leveraged their customer base and fold it to their mail order system to create economies.., in other words, they would have the rating system/content, the logistic system and customer base and order/usage habits.

It would have created a nice shoe-in if they ever wanted to move into download or streaming movies... it may also position the Kindle better if they ever wanted to move it to more than just a reader in the future.

(just a comment , since I believe that IMDB had great potential, but has steadily gone downhill in quality, while Rotten Tomatoes has gotten better in comparison)
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23 months ago

I cannot understand how a downloaded film can cost more than picking up a copy from a bricks and mortar store.


If you were a distributor, and you had thousands of established brick and mortar retailers that all hung on your pricing structure to keep MSRP constant within a given range, you'd be hesitant to allow Apple to come along and undercut everyone you've been doing business with for decades.

I don't like it either, but that's the way it goes for now.

The "artists to iTunes" approach requires some very talented artists.

Currently, for every artist (the ones actually selling albums), there are over 100 other people between their talent and your ears.

All those people like this system, because it gives them something to do.
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