AT&T Executive Downplays Effect of Eventual Loss of iPhone Exclusivity on Business

According to de la Vega, about 80% of AT&T's customers are on family talk or corporate discount plans, which serve as a significant barrier for customers to switch to a competing carrier. While he declined to reveal the date upon which his company's exclusivity agreement for the iPhone in the United States will expire, he appears relatively unconcerned over the possibility of a mass exodus of customers once the iPhone reaches other U.S. carriers.
De la Vega's comments do not suggest, of course, that Apple could not benefit immensely from an expansion of the iPhone to other U.S. carriers, which would allow the company to tap into large markets of customers who have been unwilling or unable to switch to AT&T for the device.
In addressing the iPad, de la Vega noted that he is a fan of the device, using it extensively on Wi-Fi. He does, however, enjoy the flexibility of having 3G data services available, even though he apparently does not take much advantage of it.
Apparently AT&T's mobility chief uses his iPad mostly on WiFi rather than 3G. But "if customers want to use 3G, we have to give them 3G," he says.
Questions also arose over AT&T's much-maligned wireless service, particularly in New York City and San Francisco. De la Vega expressed satisfaction with recent improvements in New York, but acknowledged that equipment shortages have continued to hamper AT&T's ability to bring service performance up to par in San Francisco.Top Rated Comments
(View all)23 months ago
Dear Steve,
Please bring the iPhone to T-Mobile USA, then I'll sign up. I get zero bars of AT&T reception at home.
Thanks!
Please bring the iPhone to T-Mobile USA, then I'll sign up. I get zero bars of AT&T reception at home.
Thanks!
23 months ago
I'm glad to see he's not concerned. So let's speed up the end of exclusivity in the US market as much as possible, shall we?
23 months ago
I would attest to this. I am on a family plan with AT&T and have switched to Verizon for the Droid Incredible. I am the primary account holder, and the account is a business account. It is very difficult to make this switch happen. They do it on purpose. Goodbye AT&T.
23 months ago
...with my family plan.
We all just text each other anyway.
Yup, I'm on a corporate plan, but it only saves a tiny bit anyway.
No barrier to me, AT&T!
He should be focusing on what the barriers are to staying.
We all just text each other anyway.
Yup, I'm on a corporate plan, but it only saves a tiny bit anyway.
No barrier to me, AT&T!
He should be focusing on what the barriers are to staying.
23 months ago
"Questions also arose over AT&T's much-maligned wireless service, particularly in New York City and San Francisco. De la Vega expressed satisfaction with recent improvements in New York, but acknowledged that equipment shortages have continued to hamper AT&T's ability to bring service performance up to par in San Francisco."
What about Seattle. Service is crap here.
What about Seattle. Service is crap here.
23 months ago
Bravado.... That's all his comments were on the subject.
He can't show weakness or fear because it would only open the door for a pushy Apple to get even pushier with demands.
When Apple offers the iPhone on other carriers in the States I bet you will see about 1/3 of AT&T's iPhone customers jump ship, especially if Verizon is one of the carriers.
He can't show weakness or fear because it would only open the door for a pushy Apple to get even pushier with demands.
When Apple offers the iPhone on other carriers in the States I bet you will see about 1/3 of AT&T's iPhone customers jump ship, especially if Verizon is one of the carriers.
23 months ago
Hey AT&T here in San Francisco it is impossible to use your service while I am at a Giants game. What is the name of their ballpark again? Fix the network.....
23 months ago
Dear Steve,
Please bring the iPhone to T-Mobile USA, then I'll sign up. I get zero bars of AT&T reception at home.
Thanks!
T-Who?
Steve
23 months ago
[QUOTE
So that's what happened to the Micro Machines fast talking guy. He's now working for at&t.
So that's what happened to the Micro Machines fast talking guy. He's now working for at&t.
[ Read All Comments ]

Analytics firm Chitika today released a report showing that by its metrics iOS has now surpassed OS X in overall web traffic share in the United States. Chitika's methodology involves an analysis...
One of the most frequent reasons for an iPhone to go on a trip to the Apple Store's Genius Bar is because of water damage. Typically, a water damaged iPhone can be replaced for a flat $199...
TheVerge's Joshua Topolsky summarizes the iPad 3 casing findings reported earlier today, but also adds his own sources regarding some details of the iPad 3.
Image from RepairLabs
As...
Last July, Apple discontinued the white MacBook from its consumer lineup, pushing consumers toward the company's popular MacBook Air line or the 13-inch MacBook Pro. The company didn't kill...
Popular iPhone Twitter client Tweetbot has finally arrived on the iPad, with a user interface instantly familiar to any current Tweetbot user. Designed for the Twitter power-user, Tweetbot packs a...