Apple Retail Stores Roll Out 'Reserve and Pick Up' Purchasing for Holiday Season
Apple has rolled out a new Reserve and Pick Up purchasing program for its retail stores, allowing customers to select and reserve products for later in-store purchase and pick up ahead of the holidays.
With Reserve and Pick Up, you can make sure the top things on your list are definitely under the tree. Reserve an iPod or Mac online today and it will be waiting for you to pick up and purchase at an Apple Retail Store from December 15 to 24. You can even have many products wrapped. It's just another way we make it even easier to get through the holiday crowds -- and your gift list.
The program looks to streamline the purchasing process for those who reserve hardware ahead of time and ensures that customers won't face out-of-stock issues encountered when attempting to purchase on the spot. The program also offers gift wrapping in the company's "signature gift box" for an additional $5.00 charge for iPods and notebook computers. The program is currently featured prominently on the company's retail store sites in the US, UK, and Australia, and also appears to be available in Canada.Top Rated Comments
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33 months ago
I just might take advantage of this! There is a shiny new iMac with my name on it.
33 months ago
better utilization of the staff
i was in one of the NYC stores a few years back during the holidays. it was a madhouse and there is no way to hire enough people
i was in one of the NYC stores a few years back during the holidays. it was a madhouse and there is no way to hire enough people
33 months ago
Wow, welcome to the new millennium, Apple. It's nice to see you've finally added this option which has been available at other retailers for years. :)
33 months ago
'a way to avoid the crowds'? going to an apple store from dec15 -24 will not help with avoiding a crowd :confused:
33 months ago
Every time I go into an Apple store I always know exactly what I want and just want to check out. But the genius bar is for answers/repairs which means you have to somehow get the attention of one of the wandering young hip staffers. I ALWAYS have trouble getting their attention and wonder why they don't just assign tickets when you walk in. As it is, it is rather awkward and sometimes just plain frusturating.
If I were a 20 year old drop dead gorgeous female we wouldn't be having this conversation ;)
If I were a 20 year old drop dead gorgeous female we wouldn't be having this conversation ;)
33 months ago
Convenient for those people without time to buy something or wish to buy it before hand to prevent that "Oh, I'm sorry, it's out of stock" comment
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