Apple Moves Up to #20 on 'Best Global Brands' List
The recession won't take a bite out of this Apple. Declining Mac sales and fears for the company's future without brand visionary Steve Jobs, were outweighed by record high iPod sales, doubling sales for the iPod Touch, and all-time high market share for Mac OS software. Price might be a barrier for cost-conscious consumers, but Apple responded quickly with high margin, low-priced products like the US $99 iPhone and a new, voice-activated iPod Shuffle. The Apple brand is the most supported within its industry, and among the most iconic of relatively young brands in the world.
The 2009 list was headed by Coca-Cola, IBM, and Microsoft, although Apple had the second-greatest increase in brand value (by percentage) after Google's 25% increase among the top 25 companies on the list.Top Rated Comments
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Yes Marlboro went up to 17.
:D:D:D
I always thought Apple were higher on the list than 20.. :confused: Guess not
And Marlboro, come on. A company that everyone knows purposefully lied about the safety of their products for years is even on the list? How can they possibly leverage their brand? Would anyone in their right mind buy Marlboro baby formula? The only thing they can use their brand on are products people already know are poisonous. Like maybe Marlboro pesticides or fertilizer or gasoline.....
*music* Movin on up! Mooovin on uuup */music*
I can only assume that's from the theme song to The Jeffersons.
My '90s Eurodance-loving self is now humming the tune to Dreamworld's "Movin' Up." Time to fire up the new nano... :D
And Marlboro, come on. A company that everyone knows purposefully lied about the safety of their products for years is even on the list? How can they possibly leverage their brand? Would anyone in their right mind buy Marlboro baby formula? The only thing they can use their brand on are products people already know are poisonous. Like maybe Marlboro pesticides or fertilizer or gasoline.....
Marlboro is a very well-known brand in many countries outside the U.S. A colleague at one of my previous jobs, a very "country" fellow who often wore plaid shirts, jeans and cowboy boots went to Japan for a vendor conference. When he came back, he said that just about everybody on the street would point to him, saying "Marlboro Man!"
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