Apple's Share of U.S. Smartphone Ad Requests Grows, iPhone OS 3.0 Adoption Mixed
In its May 2009 Mobile Metrics report released today, mobile advertising firm AdMob revealed that the iPhone and iPod touch now account for 69% of the U.S. smartphone traffic on its ad network. The figure is up from 59% in April and 50% in March. Worldwide, the iPhone and iPod touch now account for 49% of smartphone ad requests.
In a separate report issued earlier this week, AdMob disclosed that 44% of iPhone ad requests through its network on Saturday, June 20th came from devices running iPhone OS 3.0, demonstrating significant adoption of the new operating system.
Conversely, only 1% of iPod touch ad requests on that date came from devices running iPhone OS 3.0, signaling the chilling effect of the $9.95 upgrade fee on adoption rates. iPod touch users also have less incentive to upgrade from a feature-based perspective, as many of the high-publicity upgrades found in iPhone OS 3.0 are limited to the iPhone hardware.
As always, readers should note that this data is from a single advertising source (albeit the world's largest) and tracks ad requests, which is only one measure of wireless phone traffic. In fact, in a separate study of iPhone OS 3.0 adoption rates released this week, one iPhone developer saw up to 80% of its iPhone customers and 50% of its iPod touch customers using iPhone OS 3.0 by this past Monday.
In a separate report issued earlier this week, AdMob disclosed that 44% of iPhone ad requests through its network on Saturday, June 20th came from devices running iPhone OS 3.0, demonstrating significant adoption of the new operating system.
Conversely, only 1% of iPod touch ad requests on that date came from devices running iPhone OS 3.0, signaling the chilling effect of the $9.95 upgrade fee on adoption rates. iPod touch users also have less incentive to upgrade from a feature-based perspective, as many of the high-publicity upgrades found in iPhone OS 3.0 are limited to the iPhone hardware.
As always, readers should note that this data is from a single advertising source (albeit the world's largest) and tracks ad requests, which is only one measure of wireless phone traffic. In fact, in a separate study of iPhone OS 3.0 adoption rates released this week, one iPhone developer saw up to 80% of its iPhone customers and 50% of its iPod touch customers using iPhone OS 3.0 by this past Monday.
Top Rated Comments
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34 months ago
Umm...
How is admob getting ad requests from devices running 1.x?
Aren't they an in-app advertising company?
How is admob getting ad requests from devices running 1.x?
Aren't they an in-app advertising company?
34 months ago
Of the 8% iPhone owners on OS 2.2, I bet 7.9% of those phones are unlocked. :p
I know lots of people on Tmobile who are on 2.2, and just don't care/know about 3.0 and its ability to be unlocked.
I know lots of people on Tmobile who are on 2.2, and just don't care/know about 3.0 and its ability to be unlocked.
34 months ago
i feel sorry for the people still using 2.0, it must be such a pain
yea that keyboard lag was horrible
34 months ago
I tried to update my girlfriend's iPod touch to 3.0, but I had trouble connecting to the update server. Going to try again once she moves into her new apartment.
34 months ago
I'm suprised some are still using 1.x
They must not care to have access to the app store
They must not care to have access to the app store
34 months ago
This is a clear sign of adoption and trend. The growth of the iPhone will have a subsequent "halo" on Mac adoption over the next couple of years. :apple:
34 months ago
I tried to update my girlfriend's iPod touch to 3.0, but I had trouble connecting to the update server. Going to try again once she moves into her new apartment.
I spent a good 30 min trying to purcase that update. I would think I bought it to find out that after accepting the new agreement it shot me back to the start. And one time where I think it bugged out and thought it had the update and went back to the sync screen without d/l the update.
(I have the first gen of the iPod Touch.)
34 months ago
Bit above the 1% Jobs wanted eh?
I don't every remember him making a claim to wanting the biggest share of ad requests?
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