Businessweek's Arik Hesseldahl analyzes Microsoft's latest ad campaign "Laptop Hunters". We've highlighted the ads here which have generated a massive amount of reader discussion. The ads specifically target Apple's Macs as having a higher cost than PCs. Hesseldahl rehashes the usual arguments on cost, but also gets a rare comment from Apple's PR department on the new ads. Apple's Bill Evans said of the ads:
"A PC is no bargain when it doesn't do what you want .... The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price."
The three ads have generated over 6000 comments here on MacRumors and have also spawned at least one parody ad offering the same laptop deal to a homeless person ("Frank").
Friday October 30, 2026 3:20 pm PDT by Joe Rossignol
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue.
If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Friday October 30, 2026 12:42 pm PDT by Tim Hardwick
Apple released iOS 27.2 on October 26, bringing enhancements to Siri AI, adding Suggestions in Messages, and sneaking in a string of smaller additions across Photos, Podcasts, Games, Apple TV, and FaceTime.
iOS 27.2 is available to download to your device now via Settings ➝ General ➝ Software Update. Note that some features may not be available in all regions or on all iPhone models....
Friday October 30, 2026 11:46 am PDT by Juli Clover
It's been a week since the iPhone Duo was released, and MacRumors videographer Dan Barbera wanted to revisit his review since he's been able to use the Duo for a longer stretch of time.
Subscribe to the MacRumors YouTube channel for more videos.
You've probably seen images of iPhone Duos with a bright white line running across one side of the inner display. There is a defect affecting some...
