Microsoft's "I'm a PC" Ad Airs [Updated, More Ads]

Thursday September 18, 2008 8:13 pm PDT by Arnold Kim

Phase II of Microsoft's $300 million rebranding ad campaign started airing tonight during prime time. The ad showed a series of individuals saying "I'm a PC" in various settings.

The ad is a direct response to Apple's "Get a Mac" ads where Justin Long and John Hodgman play the Mac and PC characters, respectively. Microsoft is embracing the "I'm a PC" line in their new ad campaign. The ad is also being hosted at Gizmodo.

CNet has some more information about the accompanying print ad which carries a theme of "Life without Walls".

Brooks said to expect the "I'm a PC" notion to run for some time, being joined by a Web push that will go live at Windows.com tonight and invite users to tell their own "I'm a PC" story, some of which will be made into online advertisement.

Update:Additional versions of the ad:

- I'm a PC, and I Wear a Suit
- I'm a PC, and I am Not Alone

Top Rated Comments

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davepelz

44 months ago

new microsoft ad just came out! at least i saw it anyway. it features a bunch of people all saying "im a pc" including astronauts, bloggers, students, researchers, farmers, and a bearded guy. actually i think its pretty good comeback to the get a mac ads, anybody else see it?

also one weird part, at the beginning it showed an email address below the character suppose to be hodges, sean@microsoft.com i think, but i could be wrong on the name...

http://www.youtube.com/watch?v=kkZdkHylJ3w

Rating: 0 Positives / 0 Negatives

monke

44 months ago

Well there you have it.

It's ok, not anything mind blowing, but then again I didn't expect anything mind blowing.

I figured they were going to do the whole 'diverse' pc thing. :rolleyes:

Rating: 0 Positives / 0 Negatives

sammich

44 months ago

Uh, the astronaut one is wrong.

Nothing mission critical runs windows.

Rating: 0 Positives / 0 Negatives

rdowns

44 months ago

I'm a PC and I'm scared. LOL.

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queshy

44 months ago

"I sell Fish"? Randomness.

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smurfjammer

44 months ago

Lame... that's all I can say!

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Eidorian

44 months ago

I hope you watched it before posting...

I like this one and where it's going with all the Windows users out there.

I thought it was a pretty good "response" to Apple's ads.

arn

It's a lot more direct this time. You don't need to be a computer nerd or historian to understand all the subtle meanings of all the characters and interactions. It just boils down to there are a lot of Windows users everywhere. You don't need to fit into a stereotype but Windows lets you do what you want.

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