iTunes Movie Rentals Coming?
He was reporting a problem in iTunes and the pop-up menu listed a number of possible problems. These included:

Apple has been rumored to be in talks with Hollywood studios about launching an online movie rental service. The rumored price was $2.99 for a 30 day rental and would allow films to be moved to at least one other device -- such as the iPod, iPhone or Apple TV.
The target launch for the service was this fall.
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(View all)http://www.engadget.com/2007/09/08/itunes-store-slip-up-reveals-future-rental-movie-options/
:p
Movie rentals could be coming to the iTunes Store, if an apparent slip-up by Apple is any indication. Mac developer David Watanabe uploaded a screenshot depicting an iTunes problem reporting system which has options for requesting a refund due to non-delivery of rental movies. The other options for reporting issues with the as yet unannounced -- but rumored -- rental movie options on the iTunes Store include accidental purchase, poor content quality, duplicate purchase, wrong version, bad metadata, and "other." The same possible complaints are available for every other content type on iTunes. We verified that these options are still viewable on a US iTunes Store account: see for yourself by viewing your account purchase history, clicking report problem, and then clicking on an individual purchase.
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Man Apple are on their toes.This snafu has been removed from iTunes also.
I'd have to say Apple is not on their toes. Leak after leak are proving accurate. (Although this is a programming slip-up, it still goes with the flow of less real surprises)If you could rent these while using the AppleTV with the iTunesWiFiStore it would be fantastic...
This is what I've been waiting for in :apple:TV. I won't even consider getting one until this happens.
Now all Apple needs to do is work on selection. There's no reason at all they shouldn't have a ginormous catalog.
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