MacRumors.com

Disney CEO Rob Iger today announced that Disney has sold over 125,000 movies through the iTunes Movie store in the past week alone, totaling $1 million in revenue. In addition, Iger said the company expects over $50 million in revenue over the first year of the program.

During last week's Showtime event, the long-rumored "iTunes Movie Store" debuted (now termed "iTunes Store") with 75 films from Disney-owned subsidaries.

A successful launch may increase pressure on other studios still holding out on Apple's buy-to-own terms.