Mark Gurman

Internally at Apple, the rumored low-end MacBook is being described as "incredible value," so much so that the company believes its imminent launch is going to drive a serious number of switchers from Windows machines and Chromebooks, reports Bloomberg's Mark Gurman. Writing in his Power On newsletter over the weekend, Gurman says that Apple believes the device "could even compel iPhone...

Apple's rumored touchscreen MacBook Pro will be a "touch-friendly device, rather than one that's touch-first," according to Bloomberg's Mark Gurman. Writing in Power On, Gurman said users will be able to easily move between touch-based and point-and-click inputs, thanks to changes coming in macOS 27 – set up in part by last year's Liquid Glass redesign. However, Apple is said to be taking...

Apple is still developing a large foldable iPad, despite hitting several technical hurdles along the way, reports Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman says the "gigantic" foldable iPad will challenge Apple's long-running tradition of keeping the Mac and iPad as separate devices. Some have referred to it as a foldable iPad, while others have called it an...

Apple will update the MacBook Air with an OLED display for its 2028 model, according to Bloomberg's Mark Gurman. Writing in his latest "Power On" newsletter, Gurman says that he expects the MacBook Air's transition from LCD to OLED to occur with the product's 2028 update, as part of a larger migration to OLED across the company's flagship iPad and MacBook models that includes the iPad mini,...

Apple will add a vapor chamber cooling system to the iPad Pro as soon as next year, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says an iPhone 17 Pro-style vapor chamber is something Apple has been working to bring to the ultra-thin iPad Pro, and it could debut in the next model, which is expected to arrive in spring of 2027. Apple overhauled...

Alongside iOS 27 and other software updates, Apple plans to unveil a modernized "Core AI" framework at WWDC 2026, according to Bloomberg's Mark Gurman. "Core AI" will succeed Apple's existing "Core ML" on-device machine learning framework. "The switch from 'ML' to 'AI' is significant," said Gurman, in his Power On newsletter today. "Apple knows that 'machine learning' is a dated term that ...

Apple has advised its retail store employees to expect a "major rush" of customers this week, according to Bloomberg's Mark Gurman. Apple teased "a big week ahead," with announcements starting Monday. In his Power On newsletter today, Gurman said some employees believe Apple's preparations for new products this week are "on par with what happens before the debut of new iPhones in the...

Apple's Visual Intelligence is expected to feature heavily in the company's upcoming set of AI wearable devices, which could include smart glasses, a pendant, and more advanced AirPods, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that hints dropped by CEO Tim Cook in recent months suggested the Apple Intelligence feature would be central to...

In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...

The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman. Specifically, he said that Apple is testing a "deep red" finish for the two devices. If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first...

Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. And now, rumors are surfacing about Apple's broader plans for that week. Daring Fireball's John Gruber today guessed that Apple will announce new products on a day-by-day basis from Monday, March 2 through Wednesday, March 4:What strikes...

Apple's iOS 27 update will prioritize cleaning up the operating system's internals, with engineers making changes that could result in better battery life, according to Bloomberg's Mark Gurman. The effort is said to be similar to what Apple did with its Snow Leopard Mac update years ago, and will involve removing old code, rewriting existing features, and subtly upgrading apps to improve...

Apple's upcoming iPhone 18 Pro and ‌iPhone 18‌ Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the ‌iPhone 18‌ Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...

Tesla is still planning to bring Apple's CarPlay to its vehicles, but a compatibility issue between Apple Maps and Tesla's own navigation software has held things up, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says that Tesla found during testing that turn-by-turn directions from its maps app didn't sync up properly with Apple Maps during...

Apple has tested a range of playful color options for its upcoming low-cost MacBook, going well beyond the muted tones available on its current laptop lineup, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the colors tested so far include light yellow, light green, blue, pink, classic silver, and dark gray, although he says it's unlikely all of...

Apple's retail inventory of iPhone 16e and iPad Air models has reportedly dwindled to almost nothing as the company inches towards the release of new versions of both devices. They are expected to launch in the coming weeks. In a post on X (Twitter), Bloomberg reporter Mark Gurman said that stock of iPhone 16e models has "basically dried out," while the iPad Air is seeing shortages as well,...

New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new ‌MacBook Pro‌ models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale...

Apple is set to release the first beta version of iOS 26.4 later this month, providing the first real-world look at the Apple Intelligence features promised at WWDC 2024, Bloomberg's Mark Gurman claims. Gurman revealed the timing in his "Power On" newsletter. Barring further delays, the first beta version of iOS 26.4 is apparently set to release to developers during the week of February 23....

Apple is planning to launch new iPad and iPad Air models in the near future, Bloomberg's Mark Gurman reports. Writing in today's "Power On" newsletter, Gurman explained that updated iPads are "coming soon," including a new entry-level ‌iPad‌ and a new ‌iPad Air‌. Both devices are not expected to feature design changes or major enhancements, instead focusing on new chips. The 12th-generation ‌...

Apple's iPhone 17e is set to launch "imminently" with at least four new features, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the new lost-cost iPhone will feature the A19 chip first introduced with the iPhone 17 last year. The device will also address one of the most glaring omissions from the current generation and add MagSafe...