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Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

iOS 27 Mock Quick

iOS 27 Will Reportedly Be Like Mac OS X Snow Leopard

Sunday March 15, 2026 9:42 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that iOS 27 will be similar to 2009's Mac OS X Snow Leopard, in the sense that one of Apple's biggest priorities is bug fixes for improved performance and stability. During WWDC 2008's State of the Union, Apple showed a slide that said Mac OS X Snow Leopard had "0 new features," as it opted to focus on performance and...
iOS 27 Glass Slider Feature

Apple is Aiming to Add a System-Wide Liquid Glass Slider to iOS 27

Sunday March 15, 2026 8:45 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman said the latest internal version of iOS 27 does not have major Liquid Glass design changes, but there might be a new system-wide setting for precisely adjusting the look of the interface. iOS 26.1 lets you choose between "Clear" and "Tinted" options for Liquid Glass, with the "Tinted" look adding more opacity to user interface...
Neo Hands On Feature Sans Text

MacBook Neo 2 With a Touch Screen Has Gone From Yes to Maybe to No

Sunday March 15, 2026 8:10 am PDT by
A second-generation MacBook Neo with a touch screen has gone from a yes to a maybe to a no, according to rumors. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple has yet to decide whether to bring touch-screen support to any Macs beyond the next high-end MacBook Pro, which is expected to be released in late 2026 or early 2027. A touch screen would slightly increase the ...
iOS 26 on Three iPhones

No Major Changes to Liquid Glass Expected Across iOS 27 and macOS 27

Sunday March 15, 2026 7:21 am PDT by
Apple's new Liquid Glass interface introduced across iOS 26, macOS Tahoe, and its other latest software platforms is apparently here to stay. In his Power On newsletter today, Bloomberg's Mark Gurman said the latest internal versions of iOS 27 and macOS 27 do not have major Liquid Glass design changes. He also mentioned how Apple's new software design chief, Steve Lemay, was "a driving...
iphone fold text

iPhone Fold to Feature iPad-Style Multitasking and Layouts

Wednesday March 11, 2026 1:31 pm PDT by
The upcoming foldable iPhone that Apple plans to debut this September will operate like a cross between an iPhone and an iPad, reports Bloomberg. When the device is opened up, the UI will have an iPad-like layout that supports multitasking with two apps side-by-side. No iPhone to date has supported running multiple apps on the display at the same time, beyond simple picture-in-picture mode...
Apple MacBook Pro M4 hero

Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price

Sunday March 8, 2026 8:05 am PDT by
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...
Apple Watch SE 3 1

Apple Hoping to 3D-Print More Products

Sunday March 8, 2026 7:40 am PDT by
Apple is hoping to 3D-print aluminum device enclosures in the future, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman revealed that Apple is pushing to move to 3D-printed aluminum enclosures for for future devices. The MacBook Neo relies on a new aluminum manufacturing process that saves as much metal as possible to drive down costs and speed up production....
MacBook Neo Feature Pastel 1

MacBook Neo 2 Could Feature Touchscreen

Sunday March 8, 2026 7:35 am PDT by
Apple's second-generation MacBook Neo will launch in 2027 and could feature a touchscreen, according to analyst Ming-Chi Kuo. Apple this week announced the ‌MacBook Neo‌, an all-new entry-level Apple laptop that starts at $599, with education pricing at $499. The ‌‌MacBook Neo‌‌ is designed to compete with lower-cost Windows laptops and Chromebooks, while expanding the Mac lineup with a...
Mac Studio Feature

Apple Still Has More New Macs Planned for 2026

Sunday March 8, 2026 6:15 am PDT by
Apple is planning more Mac refreshes for the rest of the year, Bloomberg's Mark Gurman writes. In the latest edition of his "Power On" newsletter, Gurman said that, following the introduction of the M5 MacBook Air, M5 Pro and M5 Max MacBook Pro, and ‌MacBook Pro‌, Apple is preparing for further Mac refreshes to complete the 2026 lineup. These include an upgraded Mac Studio, which Gurman...
Apple Logo Black

Apple Could Launch Three New 'Ultra' Devices This Year

Sunday March 8, 2026 6:01 am PDT by
Apple is planning to launch at least three new "Ultra"-class devices this year, according to Bloomberg's Mark Gurman. Writing in this weekend's "Power On" newsletter, Gurman explained that while the low-end of Apple's product lineups are now well-served by the Apple Watch SE, iPad 11, and MacBook Neo, there is "a more significant shift underway" toward higher-end, "Ultra" devices. Apple is...
m3 imac

2026 iMac Rumored to Come in New Colors

Sunday March 8, 2026 5:40 am PDT by
Apple's upcoming 2026 iMac will be available in a refreshed selection of colors, Bloomberg's Mark Gurman reports. In today's "Power On" newsletter, Gurman said that the next ‌iMac‌ will feature a new selection of colors. This could be the first true refresh of the device's color options in five years. The ‌iMac‌ redesign introduced in 2021 uses a distinctive two-tone color design, where...
Multicolored Low Cost A18 Pro MacBook Feature

Upcoming Budget MacBook Seen Within Apple as 'Incredible Value'

Monday March 2, 2026 4:50 am PST by
Internally at Apple, the rumored low-end MacBook is being described as "incredible value," so much so that the company believes its imminent launch is going to drive a serious number of switchers from Windows machines and Chromebooks, reports Bloomberg's Mark Gurman. Writing in his Power On newsletter over the weekend, Gurman says that Apple believes the device "could even compel iPhone...
Touchscreen MacBook Feature

Touchscreen MacBook Pro to Be 'Touch-Friendly, Not Touch-First'

Monday March 2, 2026 4:16 am PST by
Apple's rumored touchscreen MacBook Pro will be a "touch-friendly device, rather than one that's touch-first," according to Bloomberg's Mark Gurman. Writing in Power On, Gurman said users will be able to easily move between touch-based and point-and-click inputs, thanks to changes coming in macOS 27 – set up in part by last year's Liquid Glass redesign. However, Apple is said to be taking...
FoldPad Redux 24 Magenta and Blue

Apple's Foldable iPad Still In the Works, Could Arrive by 2029

Monday March 2, 2026 3:52 am PST by
Apple is still developing a large foldable iPad, despite hitting several technical hurdles along the way, reports Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman says the "gigantic" foldable iPad will challenge Apple's long-running tradition of keeping the Mac and iPad as separate devices. Some have referred to it as a foldable iPad, while others have called it an...
macbook air blue

OLED MacBook Air Expected in 2028

Monday March 2, 2026 3:27 am PST by
Apple will update the MacBook Air with an OLED display for its 2028 model, according to Bloomberg's Mark Gurman. Writing in his latest "Power On" newsletter, Gurman says that he expects the MacBook Air's transition from LCD to OLED to occur with the product's 2028 update, as part of a larger migration to OLED across the company's flagship iPad and MacBook models that includes the iPad mini,...
ipad pro back

Next Year's iPad Pro Likely to Feature Vapor Chamber Cooling System

Monday March 2, 2026 3:16 am PST by
Apple will add a vapor chamber cooling system to the iPad Pro as soon as next year, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says an iPhone 17 Pro-style vapor chamber is something Apple has been working to bring to the ultra-thin iPad Pro, and it could debut in the next model, which is expected to arrive in spring of 2027. Apple overhauled...
iOS 27 Mock Quick

New Report Leaks Another iOS 27 Change

Sunday March 1, 2026 8:58 am PST by
Alongside iOS 27 and other software updates, Apple plans to unveil a modernized "Core AI" framework at WWDC 2026, according to Bloomberg's Mark Gurman. "Core AI" will succeed Apple's existing "Core ML" on-device machine learning framework. "The switch from 'ML' to 'AI' is significant," said Gurman, in his Power On newsletter today. "Apple knows that 'machine learning' is a dated term that ...
Apple Rosenthaler

Apple Reportedly Expects 'Major Rush' of Customers This Week

Sunday March 1, 2026 8:15 am PST by
Apple has advised its retail store employees to expect a "major rush" of customers this week, according to Bloomberg's Mark Gurman. Apple teased "a big week ahead," with announcements starting Monday. In his Power On newsletter today, Gurman said some employees believe Apple's preparations for new products this week are "on par with what happens before the debut of new iPhones in the...
Visual Intelligence Feature

Apple's AI Wearables Expected to Lean Heavily on Visual Intelligence

Monday February 23, 2026 3:29 am PST by
Apple's Visual Intelligence is expected to feature heavily in the company's upcoming set of AI wearable devices, which could include smart glasses, a pendant, and more advanced AirPods, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that hints dropped by CEO Tim Cook in recent months suggested the Apple Intelligence feature would be central to...
MacRumors x Bloomberg Banner Cool

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...