Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

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AI-Powered Apple Health+ Service Still Coming Next Year

Monday November 10, 2025 7:15 am PST by
Apple is still planning to introduce a new AI-powered "Health+" service in 2026, according to Bloomberg's Mark Gurman. Gurman revisited the rumor about a revamped Health app in the latest edition of his "Power On" newsletter. Apple is apparently planning to overhaul the Health app next year with a new Health+ service, featuring an AI assistant. Gurman said that it "could make Apple one of...
M6 MacBook Pro Feature 1

OLED Display Coming to M6 Pro/Max MacBook Pro, Not Base M6 Model

Monday November 10, 2025 2:54 am PST by
Apple will initially reserve its MacBook Pro OLED display upgrade to the high-end 14-inch and 16-inch models with M6 Pro and M6 Max chips, while the base 14-inch M6 MacBook Pro will continue to feature a mini-LED based screen, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said Apple is working on a "revamped M6 Pro and M6 Max MacBook Pro with an OLED ...
iPhone Satellite Feature

Apple Developing These 5 New Satellite Features for iPhone

Sunday November 9, 2025 6:07 am PST by
Apple is working on a series of new satellite connectivity features for the iPhone, Bloomberg's Mark Gurman reports. In this week's "Power On" newsletter, Gurman revealed that the new features in development include: Apple Maps via satellite: Navigation in Apple Maps without cellular or Wi-Fi connectivity. Photos in Messages via satellite: Support for sending photos in the Messages...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
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OLED MacBook Air Expected to Follow Touch Screen OLED MacBook Pro

Monday November 3, 2025 5:02 am PST by
Apple will update the MacBook Air with an OLED display for its 2028 incarnation, according to Bloomberg's Mark Gurman. Writing in his latest "Power On" newsletter, Gurman says that he expects the MacBook Air's transition from LCD to OLED to occur with the product's 2028 update, as part of a larger migration to OLED across the company's flagship iPad and MacBook models that includes the iPad...
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New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod mini...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
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Apple Reportedly Moving Ahead With Ads in Maps App

Sunday October 26, 2025 7:22 am PDT by
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
iPad Pro 2024 Space Black

M6 iPad Pro Likely to Feature Vapor Chamber Cooling

Sunday October 26, 2025 7:00 am PDT by
Apple is planning to bring an iPhone 17 Pro-style vapor chamber to the iPad Pro, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that with increasingly powerful chips, Apple is planning to bring vapor chamber cooling to the ‌iPad Pro‌. The new feature could arrive as soon as with the next generation, which will likely feature the...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 8:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
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Head of Apple's AI Search Project Leaves to Join Meta

Thursday October 16, 2025 4:24 am PDT by
Apple's artificial intelligence division has lost another senior executive, with Ke Yang, who was recently appointed to lead the company's AI-driven web search effort, departing for Meta, according to Bloomberg's Mark Gurman. Yang had only recently taken over Apple's newly created Answers, Knowledge, and Information group, known internally as "AKI." The team is responsible for developing...
Meta Ray Ban Glasses

Apple's Smart Glasses With In-Lens Display May Feature Two Modes

Sunday October 12, 2025 10:43 am PDT by
Apple's second-generation smart glasses with an in-lens display may have two modes, depending on which device they are connected to. Meta Ray-Bans without an in-lens display In his Power On newsletter today, Bloomberg's Mark Gurman said he was told a future version of Apple's smart glasses may be able to run a full version of the visionOS operating system when they are paired with a Mac, and...
All AirPods 2025

Apple Reportedly Working on New AirPods Pro, AirPods 5, and H3 Chip

Sunday October 12, 2025 10:24 am PDT by
After releasing AirPods Pro 3 last month, Apple is already working on the next AirPods Pro, according to Bloomberg's Mark Gurman. It is unclear if the new AirPods Pro would be branded as AirPods Pro 4, or if they would be considered an updated version of AirPods Pro 3. Gurman did not take a position, opting to describe them as a "new version" of the "high-end in-ear buds." AirPods Pro 2...
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Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 8:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
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Apple's Health and Fitness Teams Report to Eddy Cue in Reshuffle

Friday October 10, 2025 5:05 am PDT by
Apple is set to reorganize its health and fitness divisions under its Services group, according to a new report from Bloomberg's Mark Gurman. The move comes as longtime chief operating officer Jeff Williams prepares to depart at the end of this year. Services chief Eddy Cue will reportedly gain oversight of Apple's health and fitness teams, with the groups being consolidated under health...
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Gurman: Major Apple Leadership Shakeup Impending With John Ternus as Next CEO

Monday October 6, 2025 7:21 am PDT by
Apple is entering its most significant leadership transition in more than a decade as multiple senior executives prepare to depart and CEO Tim Cook begins to shape the company's next generation of leaders, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Jeff Williams, who was viewed as Cook's potential successor for several...
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Next iPad Pro to Have Two Key Features, But One Rumor Still Uncertain

Sunday October 5, 2025 8:00 am PDT by
The next iPad Pro models are rumored to feature two key upgrades, including Apple's M5 chip, and an increased minimum of 12GB of RAM. Last week, apparent unboxing videos for the next-generation 13-inch iPad Pro were uploaded to YouTube by Russian channels Wylsacom and Romancev768. The same YouTube channels leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple...
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New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 3:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
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Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 3:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...