Mark Gurman

Recent layoffs of Apple employees working on the Vision Pro were broader than previously thought, Bloomberg's Mark Gurman reports. Last month, Gurman said that Apple cut around 100 jobs from the Vision Products Group, with those cuts centered on the headset's gaming and immersive video teams. Gurman now says the layoffs also reached Vision Pro staff across the rest of the company, including ...

Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9. While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. ...

Apple has internally prototyped, tested, and considered launching an Apple Pencil for the upcoming foldable iPhone, according to Bloomberg's Mark Gurman. However, he said it is unlikely that the accessory will be released. In his Power On newsletter today, Gurman said the Apple Pencil tested for the foldable iPhone is stubbier than the versions for iPads. He said the Apple Pencil for the...

In his newsletter today, Bloomberg's Mark Gurman reiterated that AirPods 5 will be released as early as this September, alongside the iPhone 18 Pro, iPhone 18 Pro Max, a foldable iPhone, the Apple Watch Series 12, and the Apple Watch Ultra 4. Apple is holding an event on Wednesday, September 9 at 10 a.m. Pacific Time. He also reiterated that he expects an iPad mini with an OLED display and...

Bloomberg's Mark Gurman has disputed the authenticity of iPhone Ultra renders shared by the typically-reliable leaker Evan Blass on X (Twitter). The images show the unreleased foldable iPhone in not just the rumored space gray and white colors, but also in a striking red. "Hearing these renders came from Xiaomi," wrote Gurman, commenting on Blass's post. "This isn't a legitimate look at the...

Apple remains on track to launch its first smart home device with a screen before the end of the year, according to Bloomberg's Mark Gurman. Gurman reiterated that the device will use facial recognition to determine who is standing in front of it and serve up personalized content for that individual user. The description lines up with code found in macOS Tahoe 26.7 earlier this week, which...

Apple's new Apple Watch models will feature upgrades to fitness tracking, according to Bloomberg's Mark Gurman, who otherwise characterized this year's changes to the lineup as "minor." Gurman said much the same in July, pointing to faster performance and better health and fitness tracking in the absence of any design...

Apple is planning to release a new iPad mini model with an OLED display "by the end of October" this year, according to Bloomberg's Mark Gurman. Apple already updated the iPad Pro with an OLED display in May 2024, but the iPad mini, iPad Air, and entry-level iPad are all still equipped with LCD screens. The move to OLED technology would result in the next iPad mini offering improved image...

Apple is planning to announce two new AirPods 5 models as early as Wednesday, September 9, according to Bloomberg's Mark Gurman. Like the AirPods 4, the AirPods 5 will be available with and without active noise cancellation, he said. AirPods 5 references were already discovered in macOS 26.7 Release Candidate code last week, and the report said they could be unveiled at this year's iPhone...

Apple plans to unveil a new Mac mini in the "coming days," according to the latest word from Bloomberg's Mark Gurman. The new Mac mini will potentially be unveiled before the iPhone 18 Pro event, which is likely to take place on Wednesday, September 9, the report said. Gurman said the new Mac mini will likely be Apple's final new product unveiled before Tim Cook steps down as CEO on...

Apple plans to send out invites for its annual iPhone event this week, according to Bloomberg's Mark Gurman. The event will likely take place on Wednesday, September 9, he said. During the event, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, along with a foldable iPhone that will reportedly be named iPhone Ultra. Other new products rumored include an Apple Watch Series...

Apple is preparing to raise iPhone prices following similar moves from Samsung and Google, according to Bloomberg's Mark Gurman. Apple raised prices on almost every major product category two months ago, with affected Macs and iPads rising about 23% on average. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone faces the same memory and chip supply chain issues...

When Apple pushed out the release candidate for macOS Tahoe 26.7 last week, it contained references to a raft of unannounced products, from home devices to iPhones, iPads, AirPods, and Macs. It's not the first time we've seen this kind of thing, but the sheer amount of references – including a video showing off AirPods with cameras – is a bit unusual. Code references to unreleased...

Apple is readying new iMac models with an upgraded chip and new color options, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the new version is likely to be an updated 24-inch model with an M6 chip, replacing the existing M4 model that arrived in October 2024. New colors are also said to be on the menu, though Gurman does not say what they...

Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your...

Bloomberg's Mark Gurman noted on X (Twitter) today that Otterbox is already selling iPhone 18 Pro cases at Best Buy. While the timing is early for a new iPhone that isn't expected to launch until mid-September, what's more interesting is that Otterbox's packaging indicates the iPhone 18 Pro will fit iPhone 17 Pro cases and vice versa. Gurman passed on the packaging detail without saying...

Bloomberg's Mark Gurman has said "everyone" inside Apple refers to the company's upcoming foldable iPhone as the "iPhone Ultra" internally, though he cautioned that doesn't necessarily confirm it as the final name. The comments came in response to Creative Strategies analyst Max Weinbach, who argued the "Ultra" name doesn't fit because Apple's existing Ultra products represent the most capable ...

Aiming to refute a report from Jefferies analyst Edison Lee earlier today that claimed Apple's all-glass iPhone planned for the device's 20th anniversary next year has been canceled, Bloomberg's Mark Gurman says that the "glass-centric" redesign remains on track for 2027. Gurman says that the 20th-anniversary iPhone will make heavy use of glass, with the front and rear wrapping around the...

Apple considered a so-called "white-glove" element for its Apple Upgrade leasing program that would have delivered each new replacement device already loaded with the customer's data, but the idea never made it out of planning, according to Bloomberg's Mark Gurman. Apple Upgrade launched in the U.S. on July 28, replacing the iPhone Upgrade Program and iPhone Payments. The plan lets customers ...

Apple is likely to unveil a new M6 MacBook Pro and refreshed iMacs in October, based on its typical release schedule, according to Bloomberg's Mark Gurman. Writing in the latest edition of his Power On newsletter, Gurman reiterated his belief that Apple is readying the launch of a refreshed base-model MacBook Pro with a 14-inch display powered by an M6 chip. The base model is expected...