Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time,...
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Apple is Exploring an 'iPhone Flip'

Sunday February 1, 2026 9:21 am PST by
Apple is "exploring" the idea of a foldable iPhone with a "square, clamshell-style" design, according to Bloomberg's Mark Gurman. A so-called "iPhone Flip" — unlikely to be the real name — would compete with devices such as Samsung's Galaxy Z Flip 7 and the modern-day Motorola Razr. The clamshell iPhone would be released at some point after Apple's first foldable iPhone, which is expected ...
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New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
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Apple Still Preparing Two New Versions of Siri as Some Employees Leave

Friday January 30, 2026 11:16 am PST by
In a new report about Apple losing at least four more AI researchers in recent weeks, in addition to a high-ranking Siri executive, Bloomberg's Mark Gurman reiterated that the company is preparing to release two new versions of Siri. First, Apple announced that it plans to release a more personalized version of Siri powered by Google Gemini this year. It is expected to be part of iOS 26.4,...
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New Siri: Apple Almost Chose a Different Partner Before Google Gemini

Friday January 30, 2026 10:50 am PST by
In a recent interview with the tech podcast TBPN, Bloomberg's Mark Gurman revealed that Apple was initially "going to rebuild Siri around Claude," the large language model and chatbot developed by the company Anthropic. In the end, though, Apple announced that it had decided to use Google's Gemini platform instead. According to Gurman, Apple went with Google due at least in part to money. ...
M5 MacBook Pro

Apple Reportedly Aiming to Upgrade the MacBook Pro Twice This Year

Sunday January 25, 2026 11:46 am PST by
Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year. First up...
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When Will Tim Cook Step Down as Apple CEO? Here's What Reports Say

Sunday January 25, 2026 9:39 am PST by
There has been increasing discussion about Tim Cook eventually stepping down as Apple's CEO, but reports have offered differing timelines. A few months ago, the Financial Times reported that Apple was preparing for Cook to step down as soon as early 2026. In his Power On newsletter today, however, Bloomberg's Mark Gurman said that timeframe "seems unlikely." Gurman previously said he...
siri gemini iphone

Here's When Apple Plans to Unveil a New Siri Powered by Google Gemini

Sunday January 25, 2026 7:21 am PST by
Apple plans to unveil a more personalized version of Siri powered by Google Gemini next month, according to Bloomberg's Mark Gurman. "The company has been planning an announcement of the new Siri in the second half of February, when it will give demonstrations of the functionality," he wrote, in the latest edition of his weekly Power On newsletter today. Gurman does not yet know if Apple...
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Apple's Siri Chatbot May Run on Google Servers

Thursday January 22, 2026 9:13 am PST by
Apple is considering a significant shift in how it operates Siri by potentially running its next-generation chatbot on Google's cloud infrastructure rather than entirely on its own Private Cloud Compute servers, according to Bloomberg's Mark Gurman. In yesterday's report detailing Apple's plans to turn ‌Siri‌ into a chatbot in iOS 27, Gurman said that the company is in discussions with...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
Tim Cook MacBook

Gurman: Tim Cook Likely to Remain Apple CEO Until at Least Mid-2026

Sunday November 23, 2025 8:26 am PST by
Earlier this month, the Financial Times reported that Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year." While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to explain that an announcement early in the year would allow for a smooth leadership transition, ahead of Apple's annual...
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When to Expect the iPhone Air 2 and 20th Anniversary iPhone With Camera Under Screen

Sunday November 16, 2025 8:28 am PST by
Apple plans to release a second-generation iPhone Air and a 20th-anniversary iPhone at separate times in 2027, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the next iPhone Air will likely be released around March 2027, alongside the standard iPhone 18 and a lower-end iPhone 18e. The 20th-anniversary iPhone will likely follow in September 2027, with...
Apple Fitness Plus iPhone Trio

Apple Fitness+ is 'Under Review' — Here's What Might Happen Next

Sunday November 16, 2025 7:15 am PST by
Last week, Bloomberg's Mark Gurman said Apple Fitness+ was "under review," and now he has elaborated on the future of the workout service. In his Power On newsletter today, Gurman said that Apple Fitness+ may be merged into a broader new Apple Health+ service launching next year. If so, he said that Apple Fitness+ would no longer be available as a standalone subscription service. Apple...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
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Mac Pro Reportedly on 'Back Burner' and 'Largely Written Off' at Apple

Sunday November 16, 2025 6:05 am PST by
Apple's high-end Mac Pro desktop computer is currently "on the back burner," according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he heard that Apple has "largely written off" the Mac Pro, with the sentiment inside the company being that the Mac Studio represents the present and future of Apple's pro desktop computing. Apple is working...
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AI-Powered Apple Health+ Service Still Coming Next Year

Monday November 10, 2025 7:15 am PST by
Apple is still planning to introduce a new AI-powered "Health+" service in 2026, according to Bloomberg's Mark Gurman. Gurman revisited the rumor about a revamped Health app in the latest edition of his "Power On" newsletter. Apple is apparently planning to overhaul the Health app next year with a new Health+ service, featuring an AI assistant. Gurman said that it "could make Apple one of...
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OLED Display Coming to M6 Pro/Max MacBook Pro, Not Base M6 Model

Monday November 10, 2025 2:54 am PST by
Apple will initially reserve its MacBook Pro OLED display upgrade to the high-end 14-inch and 16-inch models with M6 Pro and M6 Max chips, while the base 14-inch M6 MacBook Pro will continue to feature a mini-LED based screen, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said Apple is working on a "revamped M6 Pro and M6 Max MacBook Pro with an OLED ...
iPhone Satellite Feature

Apple Developing These 5 New Satellite Features for iPhone

Sunday November 9, 2025 6:07 am PST by
Apple is working on a series of new satellite connectivity features for the iPhone, Bloomberg's Mark Gurman reports. In this week's "Power On" newsletter, Gurman revealed that the new features in development include: Apple Maps via satellite: Navigation in Apple Maps without cellular or Wi-Fi connectivity. Photos in Messages via satellite: Support for sending photos in the Messages...