Mark Gurman on MacRumors
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Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

Apple iMac M4 hero feature

iMac Update Expected This Year, Model With OLED Display Also in Works

Wednesday July 22, 2026 9:10 am PDT by
Apple has finished development of a new iMac that it plans to release later this year, according to a report today from Bloomberg's Mark Gurman. The updated iMac is one of 11 new Mac models that Apple plans to release over the next two years or so. The next iMac will unsurprisingly have a newer chip, but the report did not indicate if Apple plans to use the existing M5 chip or the upcoming...
MacBook Neo on Yellow Feature

Apple Working on New MacBook Neo With Two Upgrades

Wednesday July 22, 2026 8:27 am PDT by
Apple is working on a new MacBook Neo with two key upgrades, including an A19 Pro chip and increased RAM, according to Bloomberg's Mark Gurman. The updated MacBook Neo is one of 11 new Mac models that Apple plans to release. With the A19 Pro chip, the second-generation MacBook Neo should have 12GB of RAM, up from an A18 Pro chip with 8GB of RAM in the current model. The report suggested...
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Apple to Overhaul Mac Lineup With 11 New Models

Wednesday July 22, 2026 8:13 am PDT by
Apple is preparing to refresh every Mac it sells over the next two years, according to Bloomberg's Mark Gurman. The plans come amid a Mac resurgence, with sales projected to climb for a third consecutive year, partly thanks to a growing following among users who lean on the machines for demanding, agent-based AI workloads. The wave of new Macs will begin this fall with a refreshed...
iPhone 18 Pro and Pro Max Feature

'Apple Upgrade' Program Reportedly Launching Next Week

Tuesday July 21, 2026 8:30 am PDT by
Apple and Klarna are partnering on a new "Apple Upgrade" leasing program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman. The program will allow you to finance most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will be able to pay off the device early during...
Jony Ive and Laurene Powell Jobs

Apple Likely Left Jony Ive Out of Its OpenAI Lawsuit on Purpose

Monday July 20, 2026 7:19 am PDT by
Bloomberg's Mark Gurman says Apple's decision not to name its former design chief Jony Ive in its trade-secret lawsuit against OpenAI was likely a deliberate one, shaped in part by the company's relationship with Laurene Powell Jobs. Apple's roughly 40-page complaint refers only to unnamed "former Apple leaders" rather than calling out Ive, even though he leads design on OpenAI's hardware...
Mac Pro Feature Teal

Apple Shelved Two Mac Pro Models, Including an Intel-Based One

Monday July 20, 2026 6:30 am PDT by
Apple developed two Mac Pro models in recent years that never made it to market, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman revealed that Apple internally developed two unreleased Mac Pro projects codenamed J170 and J190 before ultimately discontinuing the machine altogether. As for new Mac Pro hardware, there were two additional models developed by...
mac pro m2 extreme canceled

Apple Reportedly Worked on Two 'Extreme' Chips

Sunday July 19, 2026 8:51 am PDT by
Apple once developed "M2 Extreme" and "M3 Extreme" chips for the Mac Pro, but it decided not to release them, according to Bloomberg's Mark Gurman. He first reported on this topic in 2022, and he touched on it again in his Power On newsletter today. "Extreme" chips would have had twice as many CPU and GPU cores as Apple's "Ultra" chips. "The idea was to offer twice as many graphics and...
iPad A16 Colors

Here's When to Expect the iPad 12 to Launch

Thursday July 16, 2026 7:59 am PDT by
In March, Bloomberg's Mark Gurman said a new entry-level iPad was "still coming this year," but apparently this is no longer the case. Today, he reported that the device is slated for release in the first quarter of 2027 at the earliest. The main new feature will be a faster processor rather than major design changes, he said, so it sounds like nothing more than a spec bump. While the next...
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New iPad Mini With Four Upgrades Reportedly Launching by October

Thursday July 16, 2026 7:16 am PDT by
Apple is planning to release a new iPad mini model with an OLED display by October this year, according to Bloomberg's Mark Gurman. Apple already updated the iPad Pro with an OLED display in May 2024, but the iPad mini, iPad Air, and entry-level iPad are all still equipped with LCD screens. The move to OLED technology would result in the next iPad mini offering improved image quality, thanks ...
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Report: OnePlus to Pull Out of US and Europe

Wednesday July 15, 2026 9:02 am PDT by
OnePlus is exiting the U.S. and European smartphone markets as part of a broader restructuring at parent company Oppo, Bloomberg reports. OnePlus is a wholly-owned subsidiary of Oppo. The change could happen as early as this week, according to a person familiar with the matter who spoke to Bloomberg. Realme, another Oppo-owned mobile brand, will exit the China market as part of the same...
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Report: Apple's OpenAI Lawsuit Threatens iPhone Rival Plans

Monday July 13, 2026 9:31 am PDT by
OpenAI's ambitions to build a hardware rival to the iPhone are already running into trouble because of Apple's trade secret lawsuit, according to Bloomberg's Mark Gurman, who argues the damage is showing up well before any court ruling. Apple sued OpenAI last week, accusing the company of pushing former employees, and even people it was trying to recruit, to hand over details on unreleased...
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Apple Stores to Expand Use of 'Tap to Pay on iPhone'

Sunday July 12, 2026 9:11 am PDT by
In 2022, Apple began rolling out Tap to Pay on iPhone, a system that allows small business owners and other merchants to accept contactless payments on an iPhone, with no point-of-sale hardware required. The feature allows customers to pay by simply tapping their iPhone or Apple Watch, credit card or debit card, or other contactless payment option on the merchant's iPhone. Payment is securely...
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Two New Apple Pencils Reportedly Launching Next Year

Sunday July 12, 2026 8:45 am PDT by
Two new Apple Pencil models are in development for release alongside next-generation iPad Pro models next year, according to Bloomberg's Mark Gurman. Specifically, he said new versions of the lower-end Apple Pencil with a USB-C port and the higher-end Apple Pencil Pro are in the works. Apple is working to satisfy upcoming EU requirements related to making batteries more replaceable,...
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Here's Why Apple is Reportedly Skipping M6 Pro and M6 Max Chips

Sunday July 12, 2026 8:12 am PDT by
According to Bloomberg's Mark Gurman, Apple will be releasing a regular M6 chip, but it has no plans to offer higher-end M6 Pro and M6 Max chips. In his Power On newsletter today, he said the reason for this break in tradition is AI. "Apple had been planning major neural-processing upgrades for the M7 family and ultimately decided those improvements were important enough to justify...
Mac Studio Cooling Fan

Mac Studio M7 Ultra Expected in 2028 With Better Cooling

Monday June 29, 2026 6:17 am PDT by
The next major Mac Studio update is still a couple of years away, but a refresh for 2026 is still in the cards, according to Bloomberg's Mark Gurman. Writing in the latest edition of his Power On newsletter, Gurman said Apple has two Mac Studio refreshes in the pipeline: an M5 Ultra version due this year, and a more significant M7 Ultra model expected in 2028. Apple appears set to skip...
Apple M5 Pro M5 Max chips

Apple's OLED 'MacBook Ultra' Will Stick With M5 Pro and M5 Max Chips

Friday June 26, 2026 8:35 am PDT by
Apple's upcoming high-end MacBook model featuring an OLED touchscreen display will use the company's current M5 Pro and M5 Max chips, according to Bloomberg's Mark Gurman. The new, top-of-the-line device will launch "between late this year and early next year," Gurman said, adopting the existing high-end Apple silicon chips rather than next-generation M6 versions. Like the MacBook Pro, the...
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Apple Watch Ultra 4 Expected Later This Year

Monday June 22, 2026 5:23 am PDT by
Apple will unveil the Apple Watch Ultra 4 alongside an Apple Watch Series 12 later this year, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman plotted out Apple's product roadmap for the rest of the year, including the Phone 18 Pro, Pro Max, and the company's first foldable iPhone. "That flurry of devices should also include an Apple Watch Series 12 and ...
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Apple to Release These 20 New Products Across Rest of 2026 and 2027

Sunday June 21, 2026 7:42 am PDT by
Apple's annual WWDC developers conference is in the rearview mirror, but there is still a lot to look forward to over the next year and beyond. In his Power On newsletter today, Bloomberg's Mark Gurman listed around 20 products that he expects Apple to release across the remainder of 2026 and 2027. Now that the more intelligent and personal version of Siri has finally arrived in beta, a...
iOS 27 Feature Dark

These Three Unannounced iOS 27 and watchOS 27 Features Are Still Coming

Monday June 15, 2026 4:26 am PDT by
Apple developed more for its next-generation software updates than it revealed at WWDC last week, with three features already present in internal builds being deliberately withheld from the public announcement, Bloomberg's Mark Gurman reports. Writing in the latest edition of his "Power On" newsletter, Gurman says all three missing features are active in internal versions of Apple's...
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Apple Could Build an OpenClaw Competitor Eventually

Monday June 15, 2026 3:47 am PDT by
Apple may eventually build a direct competitor to OpenClaw, an agentic AI system capable of autonomously operating software on behalf of the user, Bloomberg's Mark Gurman believes. Writing in his Power On newsletter, Gurman says he expects Apple to develop a system that could fully operate iPhone, iPad, and Mac software on the user's behalf. The prediction comes on the back of comments made...