Mark Gurman

Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman. In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips. Gurman previously reported that Apple would introduce the...

Apple's upcoming OLED iPad mini will be "considerably more expensive" than the current $599 model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman referenced his own sources indicating a price hike, while saying his guess is that the new device will cost "something closer to $799." Aside from a new OLED display, the new iPad mini is expected to feature...

Apple's next entry-level iPad models, codenamed J581 and J582, will not arrive until early 2027, according to Bloomberg's Mark Gurman. He added that Apple plans a major iPad Air refresh to add an OLED display and a new iPad Pro in 2027. The latter could gain a vapor chamber to improve thermals and performance. A new iPad mini is still expected to arrive at the end of October this...

Apple is preparing new displays and large numbers of demo units for the iPhone Duo's October 23 launch, but supply will be limited, according to Bloomberg's Mark Gurman. Ahead of the October 23 launch, Apple plans to set aside a section of its Fifth Avenue flagship store for the ‌iPhone Duo‌. Most locations will add an extra spotlight table for the device, using Apple's white display tables...

Apple's new Apple TV 4K will be powered by a standard A19 chip, up from the A15 in the current 2022 model, reports Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman also said Apple has tested a refreshed Siri Remote with a speaker to make it easier to find between couch cushions. Apple has also tested built-in microphones for the Apple TV 4K to let users query Siri without...

Apple's all-new smart home hub, the HomeView, will ship around mid-November, roughly a month after its unveiling at Apple's "Welcome home" October 13 event, according to Bloomberg's Mark Gurman. HomeView concept image Writing in the latest edition of his Power On newsletter, Gurman said the HomeView, "at least as of now," will follow the launch of the new Apple TV 4K and new HomePod mini...

The new upcoming Apple TV 4K with A19 chip and new HomePod mini with S10 chip will launch on Friday, October 30, according to Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman said the devices will ship to customers and arrive in stores on that day. Apple is expected to announce the new devices at its October 13 "Welcome home" event, which will also debut "HomeView" – the...

On his Power On podcast today, Bloomberg's Mark Gurman insisted that Apple plans to hold an "online home event" on Tuesday, October 13 to introduce an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K, all with Siri AI. It is not clear if Gurman is referring to a feature-length, live-streamed event video, or if he considers a series of Apple Newsroom press releases and...

Bloomberg's Mark Gurman has walked back somewhat on his previous reporting that Apple's upcoming touchscreen OLED MacBook Pro will be thinner than current models. "I don't think it'll be significantly thinner in the end," he posted on X late Wednesday in reply to a question about the machine, which is expected to launch on October 27. In October 2025, Gurman reported that the OLED MacBook Pro...

Apple's home security camera remains in development separately from the LG-made accessories reported yesterday, Bloomberg's Mark Gurman has clarified. In a follow-up post on X, Gurman said the security cameras co-developed with LG are "completely separate" from Apple's privacy-centric home camera and sensor, which he says is still coming next year. As reported previously, Apple's device will...

Apple's upgraded Siri AI could remain unavailable in the European Union for several months yet, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said a delay of around five months would be the "absolute best-case scenario," with European users potentially facing an even longer wait while Apple negotiates its compliance with the bloc's digital rules. Gurman...

Since becoming Apple's CEO last month, John Ternus has made product design a "major priority," according to Bloomberg's Mark Gurman. "Ternus already had some involvement with the design studio as Apple's head of hardware engineering, given the close coordination required between the two functions," he said, in his Power On newsletter today. "Since becoming CEO, however, he has immersed...

Bloomberg's Mark Gurman today said the new MacBook Pro models with OLED displays will be "significantly lighter" than the existing MacBook Pro models. "Apple has reengineered the machine's interior, miniaturizing parts and rearranging components to make the computer much easier to carry," he said, in his Power On newsletter. Currently, the MacBook Pro weighs up to 4.7 pounds, while the...

Last week, Bloomberg's Mark Gurman reported that Apple plans to unveil an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K on Tuesday, October 13. In his Power On newsletter today, Gurman specified that "Apple is planning to hold an event" that...

On his first-ever Power On podcast today, Bloomberg's Mark Gurman said that he believes Apple will introduce its long-rumored 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays in October or November this year. "Apple, I believe, will introduce its first touchscreen MacBook Pro this fall, as early as October," he said. "It could slip to November, but as early as...

Bloomberg's Mark Gurman today briefly mentioned that "Apple aims to eventually update its larger HomePod," assuring that the company remains committed to the full-sized speaker, which was discontinued in 2021 and reintroduced in 2023. The report said a new HomePod mini, new Apple TV 4K, and an all-new Apple smart home hub will all be announced on Tuesday, October 13, but it sounds like a new ...

Apple is working to revamp HomeKit amid a new push into the smart home market, according to Bloomberg's Mark Gurman. In a report that detailed the impending launch of next-generation Apple TV and HomePod mini models, as well as Apple's all-new smart home hub, Gurman said that the company is developing broader smart-home ecosystem software for its devices. Apple apparently plans to expand ...

Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...

Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new ‌HomePod‌ mini and ‌Apple TV‌ are set to retain their existing designs, but tout faster chips to support Siri AI. The new ‌HomePod‌ mini...

Apple recently considered laying off about 5,000 support employees, but it has put those plans on hold indefinitely, according to Bloomberg's Mark Gurman. The report said that Apple believed that AI-powered phone and web agents could take over some of the responsibilities performed by the employees who would have been let go, but Apple is no longer "currently looking to take such a step." ...