Mark Gurman on MacRumors
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Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

MacBook Neo on Yellow Feature

Apple Reportedly Plans to Release MacBook Neo 2 in First Half of 2027

Tuesday October 27, 2026 9:34 am PDT by
Bloomberg's Mark Gurman today reported that Apple plans to release a second-generation MacBook Neo in the first half of 2027. He previously mentioned that the new model will feature an A19 Pro chip, 12GB of RAM, and new color options. Released in March 2026, the current MacBook Neo has an A18 Pro chip with 8GB of RAM, and it is available in Silver, Blush, Citrus, and Indigo. In the U.S., the...
MacBook Pro Dynamic Island multicolor

Apple Expected to Announce MacBook Pro With Touchscreen Tomorrow

Tuesday October 27, 2026 7:55 am PDT by
Apple on Wednesday will announce 14-inch and 16-inch MacBook Pro models featuring touch-enabled OLED displays with thinner bezels, a Dynamic Island instead of a notch, M5 Pro and M5 Max chips, and a lighter and slightly thinner design, Bloomberg's Mark Gurman reports. Apple is hosting a private "Pro and tell" experience in Los Angeles starting at 10 a.m. Pacific Time...
Apple iMac M4 hero feature

New iMac and 14-Inch MacBook Pro With M6 Chip Expected Tomorrow

Monday October 26, 2026 7:30 pm PDT by
After announcing a new iPad mini today, Apple is expected to introduce updated iMac and 14-inch MacBook Pro models on Tuesday, both with the M6 chip that debuted in the new Mac mini in August. No design changes have been rumored for these Macs. Finally, higher-end 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays are expected to be announced on Wednesday....
OLED iPad Mini Feature 2

Gurman: Apple's Three-Day Announcement Run Could Start Today

Monday October 26, 2026 4:49 am PDT by
Bloomberg's Mark Gurman thinks Apple's announcements this week could arrive as a three-day rollout starting today. Writing on X, Gurman said that when Apple holds events on Wednesdays, it "increasingly does so following three days of announcements," adding that an OLED iPad mini today, M6 iMac and MacBook Pro updates on Tuesday, and a touch-screen MacBook Pro on Wednesday "would make sense."...
Apple Park PR Handout

Apple Display Veterans Step Back as New Leaders Take Over

Sunday October 25, 2026 9:14 pm PDT by
Two executives who have spent roughly three decades each at Apple are handing over responsibility for its displays, as part of a broader series of engineering leadership changes reported by Bloomberg's Mark Gurman. Victor Yin now oversees much of Apple's display development following years of preparation under Wei Chen and John Zhong. Chen and Zhong, each with approximately 30 years at the...
imac holiday

OLED MacBook Air and iMac Remain in Testing

Sunday October 25, 2026 8:40 pm PDT by
Apple is testing OLED displays for future MacBook Air and iMac models, though both upgrades remain some way off, according to Bloomberg's Mark Gurman in his latest "Power On" newsletter. The next refreshes of the devices are expected to retain LCD displays. Gurman anticipates a new ‌iMac‌ to arrive this week and a ‌MacBook Air‌ refresh in early 2027, but offered no time frame for either...
2024 iPhone Boxes Feature

Apple Stores Reportedly Rolling Out New Anti-Theft System for iPhones

Sunday October 25, 2026 8:18 am PDT by
Bloomberg's Mark Gurman today reported that Apple is facing a growing problem where some people will buy iPhones or other products and either remove accessories from the box, open up the device and remove components, and/or remove the entire device, and then attempt to return the box hoping that the employee will not notice. When a customer seeks to return an iPhone, he said that Apple's...
MacBook Pro Dynamic Island multicolor

Apple Reportedly Announcing New MacBook Pro With OLED Touchscreen on Wednesday

Sunday October 25, 2026 7:30 am PDT by
Apple plans to unveil 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays on Wednesday, October 28, according to Bloomberg's Mark Gurman. Those invited to Apple's "Pro and tell" experience in Los Angeles at 10 a.m. Pacific Time on that day will likely receive hands-on time with the laptops after they are announced in a press release. In his Power On newsletter today,...
iPhone Duo Open large scaled feature

Apple is Apparently Considering a Slightly Larger iPhone Duo

Thursday October 22, 2026 12:57 pm PDT by
On a new episode of his Power On podcast, Bloomberg's Mark Gurman said he "heard" that Apple is "looking at" the idea of a future iPhone Duo with an inner display that is "roughly half an inch" larger than the one on the existing model. iPhone Duo has a 7.6-inch inner display and a 5.4-inch outer display. Gurman does not know exactly how much larger the inner display would be on a future...
iPhone Duo Open large scaled feature

iPhone Duo 2 Prototypes Include Under-Display Face ID

Thursday October 22, 2026 3:46 am PDT by
Apple's second-generation iPhone Duo could gain Face ID, with prototypes already incorporating the technology beneath the outer display, according to Bloomberg's Mark Gurman. In the latest episode of his "Power On" podcast, Gurman described Apple's work on adding facial authentication technology to its foldable iPhone. The company is said to be testing the hardware for a successor expected...
homeview home screen feature 1

Apple Planning 'HomeView Max' With 9-Inch, 360-Degree Screen

Sunday October 18, 2026 7:54 am PDT by
Apple plans to release a higher-end version of its new HomeView smart home hub with a larger 9-inch screen that can swivel a full 360 degrees on a robotic arm, according to Bloomberg's Mark Gurman. He expects the device to launch in 2027 or 2028. Gurman floated the names HomeView Max, HomeView Ultra, or HomeView 360 for the device, but these are just speculative names for now. The current...
iphone duo feature

Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders

Sunday October 18, 2026 7:33 am PDT by
Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake." "Let me cut to the chase: Apple made a major mistake here," he...
apple park at night 1

Apple Hires Former Meta Lawyer to Oversee Global Litigation

Saturday October 17, 2026 1:21 pm PDT by
Apple has hired former Meta lawyer Scott Tucker to lead its litigation team, according to Bloomberg's Mark Gurman. Tucker will become Apple's vice president of global litigation and financial services, a new position overseeing commercial lawsuits, patent disputes, and legal matters involving its financial products. He previously led litigation at Meta and held a senior legal role at Morgan...
Black Apple Event Logo

Apple Now Inviting Media to October 28 'Launch Experience'

Thursday October 15, 2026 4:13 am PDT by
Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman. In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips. Gurman previously reported that Apple would introduce the...
OLED iPad Mini Feature 2

OLED iPad Mini Could Be $200 More Expensive Than Current Model

Monday October 12, 2026 4:10 am PDT by
Apple's upcoming OLED iPad mini will be "considerably more expensive" than the current $599 model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman referenced his own sources indicating a price hike, while saying his guess is that the new device will cost "something closer to $799." Aside from a new OLED display, the new iPad mini is expected to feature...
new ipad cyber

New Entry-Level iPad Not Expected Until Early 2027

Sunday October 11, 2026 8:57 am PDT by
Apple's next entry-level iPad models, codenamed J581 and J582, will not arrive until early 2027, according to Bloomberg's Mark Gurman. He added that Apple plans a major iPad Air refresh to add an OLED display and a new iPad Pro in 2027. The latter could gain a vapor chamber to improve thermals and performance. A new iPad mini is still expected to arrive at the end of October this...
Apple Fifth Avenue Hero

Apple Plans Major iPhone Duo Retail Showcase, But Supply Will Be Limited

Sunday October 11, 2026 8:44 am PDT by
Apple is preparing new displays and large numbers of demo units for the iPhone Duo's October 23 launch, but supply will be limited, according to Bloomberg's Mark Gurman. Ahead of the October 23 launch, Apple plans to set aside a section of its Fifth Avenue flagship store for the ‌iPhone Duo‌. Most locations will add an extra spotlight table for the device, using Apple's white display tables...
apple tv 4k new orange

Apple TV 4K Getting A19 Chip and a Potentially Easier-to-Find Siri Remote

Sunday October 11, 2026 8:08 am PDT by
Apple's new Apple TV 4K will be powered by a standard A19 chip, up from the A15 in the current 2022 model, reports Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman also said Apple has tested a refreshed Siri Remote with a speaker to make it easier to find between couch cushions. Apple has also tested built-in microphones for the Apple TV 4K to let users query Siri without...
Home Hub Command Center with Dome Base Colors Feature

Apple HomeView Smart Hub to Ship in Mid-November in Four Colors

Tuesday October 13, 2026 7:01 am PDT by
Apple's all-new smart home hub, the HomeView, will ship around mid-November, roughly a month after its unveiling at Apple's "Welcome home" October 13 event, according to Bloomberg's Mark Gurman. HomeView concept image Writing in the latest edition of his Power On newsletter, Gurman said the HomeView, "at least as of now," will follow the launch of the new Apple TV 4K and new HomePod mini...
HomePod mini and Apple TV Sage

New Apple TV 4K and HomePod Mini to Ship on October 30

Sunday October 11, 2026 7:24 am PDT by
The new upcoming Apple TV 4K with A19 chip and new HomePod mini with S10 chip will launch on Friday, October 30, according to Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman said the devices will ship to customers and arrive in stores on that day. Apple is expected to announce the new devices at its October 13 "Welcome home" event, which will also debut "HomeView" – the...