Bloomberg

Apple will update the MacBook Air with an OLED display for its 2028 incarnation, according to Bloomberg's Mark Gurman. Writing in his latest "Power On" newsletter, Gurman says that he expects the MacBook Air's transition from LCD to OLED to occur with the product's 2028 update, as part of a larger migration to OLED across the company's flagship iPad and MacBook models that includes the iPad...

In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod mini...

A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...

Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...

Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...

Apple is planning to bring an iPhone 17 Pro-style vapor chamber to the iPad Pro, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that with increasingly powerful chips, Apple is planning to bring vapor chamber cooling to the ‌iPad Pro‌. The new feature could arrive as soon as with the next generation, which will likely feature the...

Apple is interested in buying Warner Bros. Discovery's extensive back catalog of content for Apple TV, Bloomberg reports. Warner Bros. Discovery owns HBO, CNN, Warner Bros., DC Entertainment, Discovery Channel, Cartoon Network, and many more brands. The media company is responsible for thousands of major TV shows and movies. Now, it is reportedly interested in being acquired by another big...

Apple today opened its broadest legal attack yet on the European Union's Digital Markets Act (DMA), telling the EU's second-highest court that the new competition regime unlawfully compels changes to the iPhone, the App Store, and iMessage (via Bloomberg). Apple's arguments were delivered before the General Court in Luxembourg. The company claims that the DMA, which came into effect in 2023, ...

Apple's artificial intelligence division has lost another senior executive, with Ke Yang, who was recently appointed to lead the company's AI-driven web search effort, departing for Meta, according to Bloomberg's Mark Gurman. Yang had only recently taken over Apple's newly created Answers, Knowledge, and Information group, known internally as "AKI." The team is responsible for developing...

Apple is set to reorganize its health and fitness divisions under its Services group, according to a new report from Bloomberg's Mark Gurman. The move comes as longtime chief operating officer Jeff Williams prepares to depart at the end of this year. Services chief Eddy Cue will reportedly gain oversight of Apple's health and fitness teams, with the groups being consolidated under health...

Apple is entering its most significant leadership transition in more than a decade as multiple senior executives prepare to depart and CEO Tim Cook begins to shape the company's next generation of leaders, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Jeff Williams, who was viewed as Cook's potential successor for several...

Apple has decided to stop work on a cheaper, lighter version of the $3,499 Vision Pro to instead focus its resources on smart glasses, reports Bloomberg. Apple wants to speed up development on a glasses product to better compete with Meta. There were rumors that Apple was developing a a much lighter, more affordable "Vision Air" for launch in 2027, but Apple is now transitioning engineers...

Apple today will unveil a third-generation Apple Watch Ultra with a bigger screen, according to Bloomberg's Mark Gurman. The reporter has not divulged the size of the new display, but MacRumors independently discovered the new dimensions in a recent iOS 26 beta. An image made for the new watch was found to have a resolution of 422 x 514 pixels – higher than the current Ultra 2's 410 x 502...

Apple will tout major battery life improvements for both iPhone 17 Pro models when it unveils the new devices later today at its "Awe dropping" event, according to Bloomberg's Mark Gurman. Gurman does not go into detail about the battery improvements in what is likely his final pre-event report. However, based on information gleaned from a Chinese regulatory database, the smaller iPhone 17...

Apple's "Awe dropping" fall event is scheduled for Tuesday, September 9, and Bloomberg's Mark Gurman has summarized his expectations for what the company will reveal. Aside from a couple of new details and the inclusion of some more recent leaks from other sources, much of the following is a recap of Gurman's reports over the last several months: iPhone 17 Larger 6.3-inch ...

Apple's upcoming Watch Series 11 will retain the same design as its predecessor but include a new screen with increased maximum brightness, according to Bloomberg's Mark Gurman. Apple also plans to shuffle its color and band offerings for the new model, although specific details weren't disclosed beyond Apple's intention to address reports of chipping issues with the Jet Black color offered ...

Apple has had yet another AI executive poached by Meta, despite reports that the social networking company is slowing hiring (via Bloomberg). Frank Chu, one of Apple's team leaders focused on cloud infrastructure, training, and search, will join Meta's Superintelligence Labs, a division tasked with building advanced AI systems capable of performing at or beyond human-level intelligence....

Apple is ramping up iPhone production in India across five factories as it continues reducing dependence on China for U.S.-bound devices. For the first time, all four iPhone 17 models will be manufactured in India in preparation for launch next month, reports Bloomberg. The expansion includes newly operational plants from Tata Group in Tamil Nadu and Foxconn near Bangalore airport....

After poaching one of Apple's top artificial intelligence executives with a $200 million pay package to lure him away from the company, Meta has now hired two of his subordinates, Bloomberg reports. Apple's Mark Lee and Tom Gunter are set to join Meta's Superintelligence Labs team, a newly established division tasked with building advanced AI systems capable of performing at or beyond...

Research firm LightShed partners says Apple should consider replacing Tim Cook as CEO, but the change is unlikely to occur any time soon. In a note to clients seen by Bloomberg, analysts Walter Piecyk and Joe Galone say that "Apple now needs a product-focused CEO, not one centered on logistics." Bloomberg notes that Apple shares have "badly lagged" behind rivals like Microsoft and Meta...