News.com provides confirmation of the Apple and Best Buy rumors and reports that have been filtering in.
CNet quotes a Best Buy statement:
As part of a pilot program, a few Best Buy stores will begin carrying a larger selection of Apple products, and Apple sales representatives will work in some Best Buy retail locations to help enhance the customer buying experience
...and pins the official launch of the program on August 10th.
Several Best Buy stores have already started selling the Apple equipment. There is no indication how long this pilot program will run.
Thursday April 23, 2026 12:08 pm PDT by Juli Clover
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Design
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