New Apple 'Real People' Ads

CNet reports on Apple's new Ad Campaign which is to be run in Time, Newsweek as well as television spots:

In the largest marketing effort for Apple since its "Think Different" campaign, Apple is planning a series of TV and print ads featuring people who have switched from a PC to a Mac telling their story.

The "Real People" ads, which will start appearing this week, are directed by documentary filmmaker Errol Morris, director of "The Thin Blue Line."

The first hints of this new ad campaign came from Harry Knowles on May 7, 2002.

http://www.apple.com has been updated with the new campaign. See the TV ads here