Apple Is Launching 3 New iPhones Next Spring
Apple plans to launch three new iPhone models in the spring of 2027, based on multiple reports.
For Apple to release three new smartphones so early in the year is unusual, but it partly has to do with the company's reported new split-launch strategy: fall launches will focus on Apple's most high-end smartphone models, with spring launches offering different and lower-priced options.
That means the iPhone 18 Pro and iPhone 18 Pro Max will be unveiled alongside Apple's rumored first foldable iPhone this September. In the spring they will be followed by:
- iPhone 18 (regular model)
- iPhone 18e (more affordable)
- iPhone Air 2 (thinner option)
The staggered launch approach is expected to help Apple manage manufacturing resources more efficiently as its lineup grows to six devices instead of five, while helping maintain sales momentum throughout the year.
It will be the first deliberate separation of Apple's flagship iPhone releases since the company established its annual fall launch pattern with the iPhone 4S in 2011.
Popular Stories
Since 2023, Apple's newer iPhones have had an 80 percent charge limit for those who want to extend battery lifespan. Charging to 80 percent instead of 100 percent is supposed to put less stress on the battery, improving longevity.
For the last three years, I've used that setting on my iPhone. I started with the iPhone 15 Pro Max, then did the iPhone 16 Pro Max, and most recently, the iPhone...
For the first time since February 2023, Apple has released a firmware update for the MagSafe 3 charging cable for the MacBook Pro and MacBook Air.
Specifically, Apple last week released firmware version 3.2.0 for the USB-C to MagSafe 3 Cable. The previous firmware version for the cable was 3.1.12.
It is unclear what is included in the latest firmware, as Apple does not publish release...
Earlier this week, we began tracking early Prime Day deals on Apple-related accessories, and now Amazon has introduced major early deals on Apple products as well. This includes AirPods, iPads, MacBooks, and more, all available at some of the lowest prices of the year so far.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small...
