Roku has teamed up with Apple to offer the Apple TV subscription service on the Roku Channel, giving Roku users easy access to Apple's streaming service. The Roku Channel is available across all Roku devices, and it provides access to free content as well as premium subscriptions.
With the partnership, Apple could see subscriber growth, while Roku will be able to offer subscribers access to popular content like Formula 1, Major League Soccer, and Major League Baseball. Apple TV via the Roku Channel is still priced at $12.99 per month or $99 per year, with a 7-day free trial.
Roku has partnered with a long list of premium services, including Starz, Paramount+, HBO Max, AMC+, Britbox, Crunchyroll, Shudder, and more, with a full list available on the Roku website. With Roku Channel, premium services are managed through a user's Roku account. There has been an Apple TV app available on Roku since 2019, but the Roku Channel recommends Apple TV content alongside other content, and makes it easier for customers to subscribe.
Apple TV on the Roku Channel can be watched on a long list of devices, including smart TVs, streaming players from Amazon, Google, and Roku, the web, and on iOS and Android devices.
Apple has a similar feature for third-party services, Apple Channels. With Apple Channels, users can subscribe to premium content through the Apple TV app and manage that content through their Apple Accounts.
