Apple CEO Tim Cook and COO Jeff Williams Visiting China

Apple CEO Tim Cook and COO Jeff Williams are in China this week to promote Apple's products and initiatives in the region. Throughout their trip, Cook has been active on Weibo.

tim cook jeff williams china
Cook and Williams met students from China Agricultural University and Zhejiang University, exploring how they use iPhones and iPads to improve sustainable agricultural practices. Cook thanked the China Rural Development Fund (CFRD) and everyone involved in the Science and Technology Backyards initiative for their work in promoting efficiency and sustainability in farming.

They also met renowned Chinese fashion photographer Chen Man, who captured images of Cook using the iPhone 16 Pro Max. Cook spent time with musician Lexie Liu, who shared insights into her creative process and how she uses Apple products, including the iPhone and Mac. Cook and Williams also visited developers at Gala Sports, where they witnessed a demonstration of the game NBA Rivals on the ‌iPhone 16‌.

A significant aspect of Cook's trip was the announcement of Apple's support for a national parks initiative in China through a partnership with the China Green Carbon Foundation (CGCF). The visit marks Cook's second trip to China in 2024, following a visit in March, which included the opening of Apple's 57th store in the Greater China region and meetings with key suppliers.

Simultaneously, Apple's Senior Vice President Worldwide Marketing Greg Jozwiak is visiting Europe.

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Top Rated Comments

voiceprint101 Avatar
12 months ago
Photo shows a farmer pointing out the Jelly roll on the new ipads
Score: 16 Votes (Like | Disagree)
DHagan4755 Avatar
12 months ago
Apple's threading the needle with China. Apple needs to reduce its reliance on China's assembly & manufacturing in the medium to long term as the geopolitical forces swirl whilst courting the customers there who will buy Apple products. Depending too much on China may have a long-term adverse impact on the company.
Score: 11 Votes (Like | Disagree)
EU-Regulations Avatar
12 months ago
Captain Zero-Innovation asking for ideas.
Nice moodshot.
Score: 10 Votes (Like | Disagree)
turbineseaplane Avatar
12 months ago
Probably trying to see how they can get iPhone sales going in the right direction over there
Score: 7 Votes (Like | Disagree)
peteyD Avatar
12 months ago
I wonder if that is Jeff’s normal Apple Watch or one prepared with zero useful data on it?
Score: 7 Votes (Like | Disagree)
0xjf Avatar
12 months ago
That's nice and all but Tim get back and announce the M4 Macs already. Thanks!
Score: 6 Votes (Like | Disagree)