Apple Promotes Face ID in New iPhone 15 Ad Called 'Nice Try!'

Apple today shared a new iPhone 15 ad called "Nice Try!" on its YouTube channel in Singapore, promoting how Face ID protects your privacy.


In the 30-second video ad, an iMessage notification appears on a girl's iPhone 15 placed on a dining table, while she is in another room. Nosy family members attempt to unlock the device to read the message, but Face ID prevents them from doing so.

To prevent messages from being previewed on the Lock Screen without Face ID, open the Settings app, tap Notifications → Show Previews, and select When Unlocked.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

zorinlynx Avatar
22 months ago
Seriously, when I first experienced notifications magically becoming full message previews when I glanced at my new iPhone 11 Pro Max a few years ago, it felt like I was in the future.

This is undoubtedly the coolest smartphone feature of the past few years.
Score: 12 Votes (Like | Disagree)
dannyyankou Avatar
22 months ago
7 years later and no competitor has caught up to Face ID yet. Google is the closest one, but it's a 1 in 50,000 false acceptance rate compared to Apple's 1 in 1,000,000
Score: 12 Votes (Like | Disagree)
nfl46 Avatar
22 months ago
Lmao. Okay. That was really funny.
Score: 11 Votes (Like | Disagree)
adib Avatar
22 months ago

Nice try.

I love this privacy-focused campaign.
In Singapore, we call the behavior depicted by the elderly in the advertisement, "kaypoh."
Score: 6 Votes (Like | Disagree)
zorinlynx Avatar
22 months ago

In Singapore, we call the behavior depicted by the elderly in the advertisement, "kaypoh."
I know right? I see people up there trying to call the ad racist for depicting something that happens universally in every culture.

C'mon folks stop seeing demons behind every corner.
Score: 5 Votes (Like | Disagree)
svish Avatar
22 months ago
Good ad. FaceID is a really nice and useful feature. One of the reasons why I prefer to buy the iPad Pro over the Air.
Score: 4 Votes (Like | Disagree)