Apple Increasing Starting Pay for Hourly Workers to at Least $22 Per Hour

Apple today notified employees that it is increasing starting pay for hourly workers to a minimum of $22 per hour, and higher in certain markets, reports The Wall Street Journal. The move comes as the company seeks to deal with inflation, a tight labor market, and recent unionization efforts.

Apple Logo Cash Feature Blue
The new starting wage represents a 45% increase compared to 2018 and will most prominently affect retail workers. Salaried positions are also expected to see starting increases.

“Supporting and retaining the best team members in the world enables us to deliver the best, most innovative, products and services for our customers,” an Apple spokesman said in a statement. “This year as part of our annual performance review process, we’re increasing our overall compensation budget.”

Apple retail workers have started looking to unionize in a small number of stores, seeking higher pay and expanded benefits such as increased vacation time and improved retirement options.

Just today, Apple's head of retail Deirdre O'Brien sent a video message to retail store employees to address those efforts, arguing that while it is workers' right join a union, there could be downsides for workers if they choose to do so.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17: What's New With the Cameras

Friday May 2, 2025 3:52 pm PDT by
We've still got months to go before the new iPhone 17 models come out, but a combination of dummy models and leaks have given us some insight into what we can expect in terms of camera changes. Apple is adding new camera features, and changing the design of the camera bump for some models. You might be skeptical of dummy models, but over the years, they've proven to be a highly accurate...
Beyond iPhone 13 Better Blue Face ID

20th-Anniversary iPhone Will Reportedly Feature an All-Screen Design

Saturday May 3, 2025 9:20 am PDT by
Apple's former design chief Jony Ive long dreamed of an iPhone with a truly all-screen design, and his wish might finally become reality in a few more years. The Information today cited multiple sources who said that at least one new iPhone model launching in 2027 will have a truly edge-to-edge display. The device's front camera and Face ID system would both be placed under the screen....
iPhone 17 Air Size Feature

iPhone 17 Air Expected to Have Battery Case Due to 'Worse' Battery Life

Saturday May 3, 2025 8:24 am PDT by
Apple's rumored iPhone 17 Air model will have "worse" battery life compared to previous iPhone models, according to a paywalled The Information report. In internal testing, Apple determined that the percentage of users who will be able to use the iPhone 17 Air for a full day without needing to recharge the device throughout the day will be between 60% and 70%, according to the report. For...
iOS 18

Apple Says iOS 18.5 Coming Soon, Here is What's New

Monday May 5, 2025 8:19 am PDT by
In its press release for the new Pride Band today, Apple said that iOS 18.5 is "upcoming," following more than a month of beta testing. We expect the iOS 18.5 Release Candidate to be released this week, and this should be the final beta version, barring any last-minute bugs or changes. The software update should then be released to the general public next week. iOS 18.5 is a relatively...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone Said to Have Two Key Advantages

Monday May 5, 2025 6:41 am PDT by
Apple plans to release its first foldable iPhone next year, according to several reporters and analysts who cover the company. In his Power On newsletter today, Bloomberg's Mark Gurman said the foldable iPhone will offer two key advantages over other foldable smartphones. First, he said the foldable iPhone will have a "nearly invisible" crease when unfolded. This means the device's...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone Top Left Hole Punch Face ID Feature 2

iPhone 18 Pro Models Rumored to Feature Under-Screen Face ID With Top-Left Camera Hole

Saturday May 3, 2025 9:19 am PDT by
Apple's two-generations-away iPhone 18 Pro models will likely feature under-screen Face ID, according to The Information. The paywalled report today cited a source who said the iPhone 18 Pro and iPhone 18 Pro Max will have only a small hole in the top-left corner of the screen, to accommodate the front-facing camera, with all Face ID hardware moved under the screen. With under-screen Face ...
Foldable iPhone 2023 Feature Iridescent Search

Apple Plans Split iPhone Launch Strategy: Pro and Foldable in Fall 2026, Standard in Spring 2027

Saturday May 3, 2025 8:32 am PDT by
Starting in 2026, Apple plans to change the release cycle for its flagship iPhone lineup, according to The Information. Apple will release the more expensive iPhone 18 Pro models in the fall, delaying the release of the standard iPhone 18 until the spring. The shift may be because Apple plans to debut a foldable iPhone in 2026, which will join the existing iPhone lineup. The fall release...

Top Rated Comments

exoticSpice Avatar
39 months ago
Apple feeling the union heat! good.
Score: 50 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
39 months ago
??‍ It's about time. Good move by Apple. I’m sure Apple retail employees will be happy. Apple needs to work on the benefit packages too.
Score: 28 Votes (Like | Disagree)
macar00n Avatar
39 months ago
Bravo, Apple. If customers can't afford higher prices due to this, that is tough for the customers, but doesn't mean we should pay workers below a living wage. If you can't afford an iPhone after this, that's nothing compared to retail workers that work full time and still can't afford to live. This will put positive pressure on other companies.

The cynic in me knows this is primarily to avoid unionization, but this will pressure other companies to keep up with wages nevertheless.
Score: 19 Votes (Like | Disagree)
Justin Cymbal Avatar
39 months ago
I’m glad that Apple is doing this

I applied to work at the Apple Store about 10 years ago but didn’t get hired at that time

I would love to try to reapply, especially now that the starting pay is $22/hour
Score: 19 Votes (Like | Disagree)
JPack Avatar
39 months ago
Too late. Unionization will still likely happen.

If you know anything about labor relations, unionization happens overwhelming because of inequality, perceived or otherwise. A simple pay increase won't fix arbitrary decisions on promotions, vacation scheduling, overtime opportunities, and overall career advancement in the organization.
Score: 17 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
39 months ago

Don’t be too quick to pat Timmy on the back. This will simply be passed down to us through an increase in cost for upcoming devices.
Oh yeah, lol the prices of iPhones will be going up. It's the consumers that end up paying in the end. But Apple made too much money selling that $19 Apple polishing cloth.
Score: 14 Votes (Like | Disagree)