Apple is reportedly planning to increase the price of the upcoming iPhone 13 series as a way to compensate for the increased costs of chip production from its leading chip supplier TSMC, according to a report from DigiTimes.
According to the report, TSMC is planning to increase the costs of its chip production, impacting several customers, including Apple. TSMC is reportedly looking to increase its costs by as much as 20% for its "advanced and mature process technologies." The new changes are expected to go into effect in January.
TSMC has reportedly notified customers of price increases by as much as 20% for its advanced and mature process technologies, with the new prices set to be effective starting January 2022. The price adjustments will also be for the orders scheduled to be fulfilled starting December.
For TSMC's advanced sub-7nm process technologies, quotes will rise by 3-10%, the sources indicated. Apple, the biggest client of TSMC with its orders accounting for over 20% of the foundry's total wafer revenue, will experience a 3-5% price hike, the sources said.
As a way to compensate for the increase of the costs, Apple is reportedly eyeing to increase the costs of the upcoming iPhone 13 series to "mitigate the impact of rising costs on their profitability."
While facing rising production costs, brand vendors may end up passing the costs onto end-market customers, the observers said.
Apple is likely to set higher prices for its upcoming iPhone and other series, according to market sources. Multiple notebook brand vendors, which have raised their prices by 5-10% so far this year, continue to explore ways to mitigate the impact of rising costs on their profitability.
Apple this year is preparing some considerable improvements for the iPhone 13, including features specifically designed for professional photographers and videographers. On the higher-end models of the upcoming lineup, Apple is rumored to be adding support for ProRes for videos and portrait mode videos. Apple may see both of these features as justification for an increase in price on its most premium iPhones.
Apple is expected to hold an all-digital event which will include the announcement of the iPhone 13 and Apple Watch Series 7 in just a few weeks. To catch up on everything we know about the upcoming iPhones, be sure to check out our comprehnsive guide.
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports.
In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
Friday December 5, 2025 9:40 am PST by Tim Hardwick
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below.
Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Monday December 8, 2025 4:54 am PST by Tim Hardwick
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker.
According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
Monday December 8, 2025 10:18 am PST by Juli Clover
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found.
Registered developers and public beta testers can download the betas from the Settings app on...
Wednesday December 10, 2025 2:52 am PST by Tim Hardwick
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you.
Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
Monday December 8, 2025 9:23 am PST by Joe Rossignol
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future.
"I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman.
Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Monday December 1, 2025 2:40 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Monday December 8, 2025 11:10 am PST by Juli Clover
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta.
Apple already has a Move to iOS app for transferring data from an Android...
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre.
Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports.
Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
I'm sure Apple will lower the prices again as soon as the chip shortage ends and the production get cheaper, like they have always done in the past. Oh wait ...
I mean, the prices have always looked nice in US dollar but it is just insane to see that price tag in something like Euro. Yes, tax is not included in the price blablabla but it still does not come close. I remember those days when Apple only replaced the $ sign with the € sign but now it is like 200 in Euro on top! they also seem to be penny pinching with ridiculous prices like "X Euro and 41 Cent". Even Apple must know their prices are insane, since they are usually promoting the "from" price, based on a monthly financed price now instead of showing the full price straight away. Who would have ever thought you will have to finance a phone?! I know the US loves financing stuff and paying later but that usually does not fly well here.
Thankfully I am not in the market of a new iPhone. I have not even taken advantage of the 12 Pro Max camera yet thanks to going from lockdown to lockdown. Finally will be able to use it for the first time on vacation in a year next week. Also, iOS has advanced so little. What do you need to upgrade for? Only to go back using the same apps on the same Home Screen that you probably haven't been bothered to change in years :D
edit: just realised this post is a lot about "me" lol oh well, it is a forum
