Pop star and actress Olivia Rodrigo today released the music video for her song "brutal," off of her debut album "SOUR". For the video, Rodrigo partnered up with Apple to create a suite of augmented reality face masks using an iPad Pro.
Alongside the release of the music video, Rodrigo shared a few clips on Instagram that showcased her editing the AR face masks using an iPad Pro and an Apple Pencil. The face masks can be seen throughout the video, and include effects like drooping tears made of fire, rainbow hearts, a robot mask, and much more.
Interscope Records, which is Rodrigo's label, has a history of using Apple to promote many of its artists. This includes Lady Gaga and Selena Gomez, both of which had music videos shot on iPhone in recent years, and Billie Eilish, whose documentary "The World's A Little Blurry" debuted on Apple TV+ earlier this summer.
make some #brutalmasks with @Olivia_Rodrigo & @apple #madeonipad 👀 pic.twitter.com/9WaHEjeL5b — livies hq 💜 (@LiviesHQ) August 10, 2021
Apple Music is also promoting the new music video at the top of the "Browse" tab on the iOS and macOS apps.
Top Rated Comments
Good luck random female popstar #64. At first listen your music is pretty generic…hope you can navigate the balance of making art with the drive for fame.
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I’m old and at one point in life was a musician. I am the first to hate on quantized, auto tuned, same 3 chord, 12 writer pop songs. But pop has its place, and there is good pop. Check out some of her other songs - she’s actually good.
This song doesn’t show off her vocal talent so much, but I can see why it exists. Hopefully it can help some teenagers going through a hard time in this social media enabled world.