Apple Demos Filmmaking Techniques in New Shot on iPhone Video - MacRumors
Skip to Content

Apple Demos Filmmaking Techniques in New Shot on iPhone Video

Apple today shared another video in its ongoing Shot on iPhone series, with the new ad focusing on filming techniques to demonstrate how easy it can be to make a movie on an iPhone.


The video walks through using the Ultra Wide camera for unique perspectives and it demonstrates different lighting effects that can be used to make a cinematic feel.

There's a technique on a DIY crane shot captured by dropping an iPhone onto a soft surface, and a supernatural effect done with a camping headlamp and a bike wheel.

Apple regularly shares Shot on iPhone videos, and for the last several months, has been doing "Everyday Experiments" videos that often show behind the scenes techniques much like today's film techniques video.

Popular Stories

Apple Wallet

iOS 27 Will Add Two New Apple Wallet Features to Your iPhone

Monday June 1, 2026 12:15 pm PDT by
Apple is set to unveil iOS 27 during its WWDC 2026 keynote on Monday, June 8, and the update will reportedly include two new Apple Wallet features. First, iOS 27 will reportedly let users create their own digital passes by scanning items like movie tickets, concert passes, and gym membership cards. Many apps already offer Apple Wallet passes, but now users will be able to create a custom...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Are 'Nearly Ready' to Launch, New Siri Remote Also Rumored

Sunday May 31, 2026 8:47 am PDT by
New models of the Apple TV 4K and HomePod mini are "nearly ready to go," according to the latest word from Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. Both devices have been ready "for months," but Apple is holding off on launching them until the more personalized version of Siri is available, he said. "I am told the hardware for the next Apple TV...
Apple Foldable Thumb

First 'Confirmed' iPhone Ultra Color Allegedly Revealed in Leaked Image

Monday June 1, 2026 4:39 am PDT by
Apple is expected to launch its first foldable iPhone later this year. Rumors suggest the "iPhone Ultra" will come in two color options, and a leaker shared an image today that allegedly shows one of them. Posted on Weibo by the Chinese leaker known as Ice Universe, the image purportedly offers a first glimpse of Apple's foldable in white. The device is believed to have entered early mass...

Top Rated Comments

TheYayAreaLiving 🎗️ Avatar
63 months ago
You can learn a lot from watching this video. Very nifty.
Score: 4 Votes (Like | Disagree)
63 months ago
I like these! I might use some in my future videos :D
Score: 3 Votes (Like | Disagree)
transpo1 Avatar
63 months ago

I think they only mentioned that additional software was used – but not which one. What would you suggest for this kind of filming? Filmic Pro?
Filmic Pro is great.
Score: 1 Votes (Like | Disagree)
Darth Tulhu Avatar
63 months ago
Truly "the intersection of technology and the liberal arts", in action.

This is the heart and soul of Apple.

Great vid.
Score: 1 Votes (Like | Disagree)
63 months ago
Incredible tips and I love how simple they are. Even to the point that they don't clean up the garage or attic when filming.
Do they mention that they don't use the iPhone's native camera app? I think that's the biggest tip.

If you're making something that needs to be viewed on something large than an iPhone, don't use the built in camera app. The noise reduction will leave you with little room to alter anything without terrible artifacts.
Score: 1 Votes (Like | Disagree)
63 months ago
A very nice video.
Score: 1 Votes (Like | Disagree)