Apple Demos Filmmaking Techniques in New Shot on iPhone Video

Apple today shared another video in its ongoing Shot on iPhone series, with the new ad focusing on filming techniques to demonstrate how easy it can be to make a movie on an ‌iPhone‌.


The video walks through using the Ultra Wide camera for unique perspectives and it demonstrates different lighting effects that can be used to make a cinematic feel.

There's a technique on a DIY crane shot captured by dropping an ‌iPhone‌ onto a soft surface, and a supernatural effect done with a camping headlamp and a bike wheel.

Apple regularly shares Shot on ‌iPhone‌ videos, and for the last several months, has been doing "Everyday Experiments" videos that often show behind the scenes techniques much like today's film techniques video.

Top Rated Comments

TheYayAreaLiving ? Avatar
26 weeks ago
You can learn a lot from watching this video. Very nifty.
Score: 4 Votes (Like | Disagree)
truszko1 Avatar
26 weeks ago
I like these! I might use some in my future videos :D
Score: 3 Votes (Like | Disagree)
transpo1 Avatar
25 weeks ago

I think they only mentioned that additional software was used – but not which one. What would you suggest for this kind of filming? Filmic Pro?
Filmic Pro is great.
Score: 1 Votes (Like | Disagree)
Darth Tulhu Avatar
26 weeks ago
Truly "the intersection of technology and the liberal arts", in action.

This is the heart and soul of Apple.

Great vid.
Score: 1 Votes (Like | Disagree)
netdudeuk Avatar
26 weeks ago
A very nice video.
Score: 1 Votes (Like | Disagree)
macsound1 Avatar
26 weeks ago
Incredible tips and I love how simple they are. Even to the point that they don't clean up the garage or attic when filming.
Do they mention that they don't use the iPhone's native camera app? I think that's the biggest tip.

If you're making something that needs to be viewed on something large than an iPhone, don't use the built in camera app. The noise reduction will leave you with little room to alter anything without terrible artifacts.
Score: 1 Votes (Like | Disagree)

Related Stories

maxresdefault

Apple Shares 'A Dozen Eggs' Shot on iPhone Video

Thursday November 18, 2021 1:08 pm PST by
Apple today shared a new video in its ongoing "Shot on iPhone" series, this time commissioned from French film director Michel Gondry, known for movies like "Eternal Sunshine of the Spotless Mind," "Be Kind Rewind," "The Green Hornet," and "The Science of Sleep." The video focuses on eggs in various fantasy settings and situations, ending with an iPhone shot of chickens. The entire short...
maxresdefault

Apple Shares New 'Movie Magic' Shot on iPhone 13 Pro Video

Thursday October 21, 2021 9:13 am PDT by
Apple today continued with its long-running "Shot on iPhone" series, uploading another "Experiments" video that focuses on the camera capabilities of the iPhone 13 Pro. The "Movie Magic" video features Dong Hoon Jun and visual artist James Thornton explaining how they shot a short sci-fi film. The video highlights various effects that can be captured with the iPhone 13 Pro and a set of props ...
maxresdefault

Apple Shares 'Shot on iPhone 13 Pro' Film Celebrating Chinese New Year

Thursday January 20, 2022 3:02 pm PST by
Apple today shared a short film called "The Comeback," which has been released in celebration of Chinese New Year. Created by director Zhang Meng, the video kicks off the Year of the Tiger with the story of a father, a son, and a forgotten village with an "out-of-this-world dream." The 23 minute film was shot using the latest iPhone (which is the iPhone 13 Pro) like all of the videos in...
maxresdefault

Apple Shares 'Shot on iPhone' Short Film By Lulu Wang for Chinese New Year

Friday January 29, 2021 1:45 am PST by
Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film about a Chinese New Year legend reimagined as a contemporary coming-of-age story. Directed by American filmmaker Lulu Wang, "Nian" tells the story of a little girl who grows curious about a mythical creature that lives in the forest and – so her parents say – likes to eat children. ...
maxresdefault

Apple Shares 'Full Bloom' Shot on iPhone 12 Video Featuring Flowers

Thursday May 6, 2021 9:29 am PDT by
Apple today shared a new video in its ongoing "Shot on iPhone 12 - Everyday Experiments" series, which features unique photography tutorials and ideas for iPhone users, along with impressive visuals. "Full Bloom," as the name suggests, features flowers, and Apple says that it's meant to "celebrate spring's colors, life, and growth with the iPhone 12." As with other "Everyday Experiments"...
maxresdefault

Apple Shares New 'Hometown' Shot on iPhone Video

Sunday February 28, 2021 9:36 am PST by
Apple today shared a new "Hometown" shot on iPhone video, which was made in honor of Black History Month. The video features the hometowns of visionary Black photographers including Lawrence Agyei, Gabriella Angotti-Jones, Lauren Woods, and Julien James. Director Philip Youmans follows the photographers as they explore their hometowns. Chicago, Illinois; Los Angeles, California; Charlotte,...
apple store pickup employees

Apple Requiring Employees to Submit Proof of COVID-19 Booster Shot or Face Frequent Testing

Sunday January 16, 2022 7:59 am PST by
Apple will require retail and corporate employees to submit proof of receiving a COVID-19 booster shot, or else face frequent testing to enter the workplace, the company announced in an internal email obtained by The Verge. "Due to waning efficacy of the primary series of COVID-19 vaccines and the emergence of highly transmissible variants such as Omicron, a booster shot is now part of...
macbookpro aerial

Aerial 3 Screen Saver for Mac Gains Redesigned UI, New Video Overlay and Storage Options, and More

Tuesday January 18, 2022 8:33 am PST by
Aerial, the popular open-source screen saver that lets you play Apple TV screen saver videos on Mac, has received an annual update that brings some notable new features and possibilities opened up by macOS Monterey. First up, Aerial 3 brings full support for all the videos that tvOS 15 brought to Apple TV, including Grand Canyon and Patagonia, but also the latest Iceland and Scotland videos...

Popular Stories

maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
microsoft office icons

Microsoft Releases Office for Mac Update With Full Apple Silicon Support in Excel

Tuesday January 18, 2022 4:15 am PST by
Microsoft has released a new version of its Office for Mac productivity suite that includes an updated Excel app with 100% native support for Apple silicon machines. According to the release notes accompanying version 16.57, Excel will now run natively on Macs powered by Apple's M1-series processors without having to use the Rosetta 2 translation layer, which means anyone using a Mac with an ...
appleeducation

Apple's US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by
Apple is now requiring that customers in the United States verify that they're active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple's education store in the United States. Apple's education stores offer models of the iPad and Mac ...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Beyond iPhone 13 Better Blue Face ID

Rumored iPhone 14 Pro Feature Delayed Until Next Year

Wednesday January 19, 2022 3:00 am PST by
Apple's long-rumored under-display Face ID technology will not be coming to the iPhone 14 Pro, according to recent reports. Based on the latest rumors, it now looks unlikely that the 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max will feature Face ID technology under the display as several reports claimed over the past year. Display industry consultant Ross Young, who often reveals ...