Rancher Uses Apple Watch to Find iPhone 12 in a Haystack in Apple's Latest Ad

When will Apple Watch be able to be use like find my with an airtag. So you get an arrow to help find your phone…

or, you can just leave you phone in the car when you are going to do all these haystacks :)

... no. I come from ranchers. You know those huge military spec cases you see in the occasional ad that are comically large, and camo? That's what every single person I know that ranches in any way shape or form has their phone wrapped up in. The only time that case comes off is the rare instance when it's removed for a scrubbing. Something you will never see anywhere near that life is an unprotected phone, because they'd last a couple hours at most on the average day.
Also: who finds their phone on the first try? I love that feature, it's saved me many a time, but the echo effect means I have to hit it 4-5 five times on average before I locate my buried phone. This dude magically finds it on his first try without even actually looking?
The whole "needle in a haystack" riff is cute and all, but this is a miss.

I don’t get it. He knew it was in the haystack. Why did he park so far away from it? Maybe to help make the commercial a bit longer?

Colors are beautiful in the ad. I especially love the truck parked in the field.

I've used the ping lots of times. I'd like to say it is an incredible feature. But, at best, it tells me the phone is within a fifty foot location. Because of the sound used, it often seems to me that the ping echos all over when walls are involved, at different amplitudes not making it any easier to find the phone... I could be within ten feet or twenty five. Same sound to me. Upstairs in my bedroom charging? Left on a bathroom counter? Downstairs by the couch? Sitting over by my keys on the kitchen counter? Could be any one of these, up and down stairs many times. Its in one of these three rooms... just where...I've also done the long press on the ping button of the watch so the flash on the phone goes off, but given I rarely put that phone down with the flash up, often questionable if it would help.