Apple Hires Self-Driving Car Startup Founder and Former BMW Exec Ulrich Kranz

Former BMW senior executive and self-driving vehicle startup founder Ulrich Kranz has taken on a role at Apple working on the company's autonomous car project, reports Bloomberg.

Apple car wheel icon feature yellow
Kranz founded Canoo, a self-driving car startup that he left earlier this year. Prior to creating Canoo, Kranz helped to develop the i3 and i8 vehicles at BMW, where he was employed for 30 years.

According to Bloomberg, Kranz's hiring is a sign that Apple is determined to build a self-driving vehicle that will rival Tesla. Kranz will report to Apple Car lead Doug Fields, who works under AI chief John Giannandrea.

Rumors about Apple's car project have picked up in recent months as Apple now appears to be looking for suppliers and manufacturing partners to develop the vehicle. There were rumors that Apple would work with Hyundai's Kia division, but it's not clear if that relationship has progressed.

Development on the ‌Apple Car‌ remains in the early stages, and Bloomberg suggests that it will be at around five years before the product is ready to debut.

Related Roundup: Apple Car

Top Rated Comments

H.E. Pennypacker Avatar
14 weeks ago

20 years from now.: "Apple hires Dale, who worked in the service department of a Buick dealer in Des Moines during his senior year of High School, to head its Apple Car project."
Dale’s a great guy and always a blast at the company Christmas party.
Score: 6 Votes (Like | Disagree)
visualseed Avatar
14 weeks ago

Too late for Apple to join the party, Google is 5-10 years ahead of any other players in the game, no way for others to catch up.
Cool. Where can I buy a Google car?
Score: 5 Votes (Like | Disagree)
ghanwani Avatar
14 weeks ago

Cool. Where can I buy a Google car?
I would offer to sell you one ('https://www.npr.org/2021/06/01/1002018211/italian-artist-sells-invisible-sculpture-for-real-money') but the moderators will come after me if I do.
Score: 3 Votes (Like | Disagree)
H.E. Pennypacker Avatar
14 weeks ago
Is this the same Ulrich Von Liechtenstein of Gelderland that defeated Count Adhemar of Anjou in the Joust?
Score: 3 Votes (Like | Disagree)
FNH15 Avatar
14 weeks ago

Is this the same Ulrich Von Liechtenstein of Gelderland that defeated Count Adhemar of Anjou in the Joust?
I believe this is the same designer who worked with Art Vandalay on the new Guggenheim addition. From what I understand it didn’t take that long either.
Score: 3 Votes (Like | Disagree)
macsplusmacs Avatar
14 weeks ago
iDrive.

No Apple Car, YOU DRIVE.
Score: 3 Votes (Like | Disagree)

Top Stories

Apple car wheel icon feature blue

Apple Watch Chief Kevin Lynch Now Leading Apple Car Efforts

Thursday September 9, 2021 12:28 pm PDT by
Apple VP of technology Kevin Lynch is taking over the Apple Car project and will be replacing Doug Field, who is moving to Ford, reports Bloomberg. Lynch first joined the Apple Car team in July, with reports suggesting he had been called on to help lead Apple Car development. Now that Field has left the company, Lynch will be taking over his role and will be in charge of the Apple Car. Lynch ...
Apple car wheel icon feature yellow

Apple Expands Fleet of Self-Driving Cars

Tuesday August 3, 2021 8:39 am PDT by
Apple's fleet of self-driving vehicles roaming the streets of California for testing now includes 69 vehicles and 92 drivers, according to information from the California Department of Motor Vehicles obtained by macReports. This means that Apple has added one self-driving car and 16 drivers since May this year. Apple has been expanding its autonomous vehicle test since it was granted a permit...
Apple car wheel icon feature triad

Apple Car Won't Be Ready for At Least Half a Decade

Thursday January 7, 2021 12:48 pm PST by
Rumors about Apple's work on an autonomous car have picked up in recent weeks, but the project is still in the early stages and it will be years before an Apple Car launches, according to a new report from Bloomberg. Sources with knowledge of Apple's product plans told Bloomberg that it will take Apple "at least half a decade" to launch an autonomous electric vehicle. Apple has a small...
applelexusselfdriving1

Two Apple Self-Driving Cars Involved in Rear-End Collisions While in Manual Mode, Marking First Minor Incidents in Two Years

Wednesday September 1, 2021 12:37 pm PDT by
Two of Apple's self-driving cars operating in manual mode were involved in minor collisions in August, according to the California DMV. The first incident [PDF] occurred in San Diego, California in the Hillcrest area on August 19. The Lexus RX 450h was stopped in traffic and was hit by a Hyundai. The accident was described as minor with no injuries. The second accident [PDF] occurred on...
Apple car wheel icon feature triad

Apple Car Project Loses 'Several' Top Managers

Wednesday June 2, 2021 5:51 am PDT by
Apple has lost "several" top managers from its internal Apple Car project, codenamed "Project Titan," causing a potential setback to the launch of the self-driving car, according to a new report from Bloomberg. From the report: Apple Inc. has lost multiple top managers of its self-driving car team in recent months, a sign of attrition at the division involved in what could become an...
Apple car wheel icon feature purple

Apple Reportedly in Talks With Toyota About Apple Car Production Starting 2024

Thursday September 2, 2021 4:33 am PDT by
Apple is rumored to be in Asia visiting Toyota as it prepares to lay the supplier groundwork to mass produce a branded car by 2024, according to a new report by DigiTimes. Apple representatives were said to have met with South Korea's SK Group and LG Electronics last month to discuss Apple Car development, and now Japan's Toyota is being touted as its next potential destination. Apple...
apple park drone june 2018 2

Apple Hires Two Former Mercedes Engineers to Join Special Projects Group as Apple Car Rumors Increase

Friday September 3, 2021 9:25 am PDT by
Apple has hired two former Mercedes engineers to join the company, likely as part of its effort to continue to build out its internal workforce as the development of an "Apple Car" continues. The leading new hire previously worked at Mercedes, focusing on mass production of vehicles, vehicle steering, dynamics, and software and project management. The hire, now working as a product design...
Apple car wheel icon feature teal

Apple Watch Chief Kevin Lynch to Work on Apple Car Development

Friday July 16, 2021 9:14 am PDT by
Kevin Lynch, who is well known at Apple for overseeing work on the Apple Watch, is set to take on a role leading the development of the Apple Car, reports Business Insider. Several sources within Apple told Business Insider that Apple has been called on to help lead the Apple Car project, which has undergone several shifts in leadership over the years. Right now, Apple Car development is...
Apple car wheel icon feature yellow

Report: Apple Chose to Develop Apple Car Alone to Avoid Further Delays, Currently Selecting Suppliers

Thursday September 9, 2021 5:24 am PDT by
Apple is developing its electric vehicle independently without the assistance of another automaker and is currently selecting final parts suppliers, according to sources said to be familiar with Apple's plans speaking to Korea's Maeil Economic Daily. In line with a previous report from Reuters, the report explains that the company has had its own automobile hardware research and development...
Apple car wheel icon feature yellow

Apple in 'Early-Stage' Talks With Chinese EV Battery Makers for Apple Car

Tuesday June 8, 2021 4:06 am PDT by
Apple is in "early-stage talks" with two Chinese companies about the supply of batteries for a future Apple Car, according to a new Reuters report. Apple is in early-stage talks with China's CATL and BYD about the supply of batteries for its planned electric vehicle, four people with knowledge of the matter said. The discussions are subject to change and it is not clear if agreements with...