Apple Music 'Lossless' Logo Surfaces Amid HiFi Tier Rumors

Monday May 17, 2021 1:42 am PDT by Sami Fathi

Amid several rumors about the launch of a new HiFi Apple Music tier, a brand new graphic found within ‌Apple Music‌ on the web has solidified speculation that Apple is planning to announce a new Lossless audio streaming feature for ‌Apple Music‌ subscribers.

Discovered by designer Stijn de Vries, a new Lossless logo has been found within ‌Apple Music‌ on the web. There is also a second logo that reads "Hi-Res Lossless." These graphic is likely to be some form of a badge presented next to songs compatible with Lossless audio streaming. Multiple references to Lossless and even Dolby Atmos audio were already found within ‌Apple Music‌ on the web.

A rumor last week indicated Apple will announce the new tier on Tuesday, May 18, alongside the release of the third-generation AirPods. Apple began teasing a major announcement that will "change music forever" over the weekend but has yet to confirm or announce when the announcement will be made.

Tag: Apple Music Guide

Popular Stories

Apple Music Has a Hidden iPod You Can Play With

Friday October 23, 2026 7:11 am PDT by Joe Rossignol

Apple Music has a 404 page easter egg on the web: a functional iPod that appears when you load a page that does not exist, such as music.apple.com/macrumors. "Page Not Found," says Apple. "Give this a spin instead." Apple is clever with this. If you navigate to music.apple.com/ipod instead, the page says "Looking for something?" instead of "Page Not Found." The easter egg is only...

• 79 comments

Apple Music's New Look Officially Announced

Wednesday October 21, 2026 9:06 am PDT by Joe Rossignol

Following the introduction of a new Apple Music logo and app icon earlier this month, Apple today officially introduced Apple Music's new brand identity. In a YouTube video shared today, Apple said the new Apple Music visuals were "made by sound." More specifically, Apple said it played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. Apple...

• 140 comments

Apple Music Is Getting a New Logo

Tuesday October 6, 2026 4:06 am PDT by Tim Hardwick

Apple appears to be rolling out a new logo for Apple Music in its upcoming set of software updates. The logo has been spotted in both macOS 27.2 beta 3 and iOS 27.2 beta 3, and it's identical to the one that Apple used in its Apple Music Hall announcement last month. When Apple used the logo in the venue's press materials and on its new official website, it wasn't clear if this was a one-off ...

• 95 comments

Top Rated Comments

ibran

71 months ago

Umm…

Score: 34 Votes (Like | Disagree)

mazz0

71 months ago

That’s the least Apple thing I’ve ever seen in my life!

Score: 14 Votes (Like | Disagree)

Michael Clarke

71 months ago

Fixed that for you.

Score: 13 Votes (Like | Disagree)

DaSal

71 months ago

They can play them i’m sure. Doesn’t change the fact that iPhones/AirPods use Bluetooth. You’re not gonna hear much difference if any at all. For lossless music you should ideally have wired headphones.

I mean Bluetooth 5 supports up to 2mbps of bandwidth per second. Lossless flac requires 1,41mbps. So technically you could transmit lossless audio over Bluetooth 5, as long as the signal is strong enough.

If Apple invented a new compression that’s more efficient than FLAC or ALAC they might it need a lot less bandwidth than that. It seems likely they have a new codec for this.

Or perhaps some sort of hybrid solution like MQA (lossy for the midrange + lossless low and high frequencies)

Score: 7 Votes (Like | Disagree)