Skip to Content

Apple Music 'Lossless' Logo Surfaces Amid HiFi Tier Rumors

Amid several rumors about the launch of a new HiFi Apple Music tier, a brand new graphic found within ‌Apple Music‌ on the web has solidified speculation that Apple is planning to announce a new Lossless audio streaming feature for ‌Apple Music‌ subscribers.

lossless audio badge apple music
Discovered by designer Stijn de Vries, a new Lossless logo has been found within ‌Apple Music‌ on the web. There is also a second logo that reads "Hi-Res Lossless." These graphic is likely to be some form of a badge presented next to songs compatible with Lossless audio streaming. Multiple references to Lossless and even Dolby Atmos audio were already found within ‌Apple Music‌ on the web.

A rumor last week indicated Apple will announce the new tier on Tuesday, May 18, alongside the release of the third-generation AirPods. Apple began teasing a major announcement that will "change music forever" over the weekend but has yet to confirm or announce when the announcement will be made.

Popular Stories

MacBook Neo Feature Pastel 1

First MacBook Neo Benchmarks Are In: Here's How It Compares to the M1 MacBook Air

Thursday March 5, 2026 4:07 pm PST by
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core. The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286. Here's how the...
imac video apple feature

Apple Unveils Seven New Products

Friday March 6, 2026 11:48 am PST by
Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic...
Apple MacBook Pro M4 hero

Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price

Sunday March 8, 2026 8:05 am PDT by
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...

Top Rated Comments

ibran Avatar
63 months ago
Umm…

Attachment Image
Score: 34 Votes (Like | Disagree)
mazz0 Avatar
63 months ago
That’s the least Apple thing I’ve ever seen in my life!

Attachment Image
Score: 14 Votes (Like | Disagree)
Michael Clarke Avatar
63 months ago
Fixed that for you.



Attachment Image
Score: 13 Votes (Like | Disagree)
madmin Avatar
63 months ago

Umm…


That’s the least Apple thing I’ve ever seen in my life!
The Lossless monster !
Score: 7 Votes (Like | Disagree)
63 months ago

They can play them i’m sure. Doesn’t change the fact that iPhones/AirPods use Bluetooth. You’re not gonna hear much difference if any at all. For lossless music you should ideally have wired headphones.
I mean Bluetooth 5 supports up to 2mbps of bandwidth per second. Lossless flac requires 1,41mbps. So technically you could transmit lossless audio over Bluetooth 5, as long as the signal is strong enough.

If Apple invented a new compression that’s more efficient than FLAC or ALAC they might it need a lot less bandwidth than that. It seems likely they have a new codec for this.

Or perhaps some sort of hybrid solution like MQA (lossy for the midrange + lossless low and high frequencies)
Score: 7 Votes (Like | Disagree)
63 months ago
A very un-apple-esque mark. Would be surprised if this is actually a consumer-facing thing.
Score: 7 Votes (Like | Disagree)