Apple Researching Totally Redesigned Apple Watch With Wrap-Around Display

Apple is researching a potential radical redesign for the Apple Watch, including a rounded watch face, wrap-around flexible display, and digitally-customizable watch bands, according to a newly-granted patent filing.

apple watch wrap around display patent design

The patent, spotted by MacRumors earlier today, is titled "Display Module and System Applications" and was filed with the United States Patent and Trademark Office. The document outlines how a flexible display could span the entire watch face and the band of a smartwatch for a transformational new Apple Watch design. The elongated display itself is said to be flexible enough to contour to the shape of a user's arm to fit like a normal watch band.

In one application, embodiments of the invention describe a wearable electronic device, such as a smartwatch, including a flexible display panel and flexible display module. In this manner, the display area of the smartwatch is not limited to a rigid watch face area. In an embodiment, a smartwatch includes a flexible display panel that is integrated into a flexible watch band. Accordingly, curvature of the flexible display panel in both the watch face area and band may be adjusted to conform to the wrist size of the user... the display area of the flexible display panel can cover more available space on the watch face area and band of the smartwatch.

Apple explains that the design includes a display with a "plurality of interconnects" that extend "through the display substrate from the front surface to the back surface, and an array of LEDs are in the display area and electrically connected with the plurality of interconnects." A battery, processor, ambient light sensor, and other vital smartwatch components can be fixed within an enclosure to the rear of the large display unit.

apple watch wrap around display patent display

While the filing explains that an OLED display may be sensitive to air and moisture degradation without a protective rigid glass cover, as well be "problematic" with the use of "interconnects," some OLED display technologies may still be appropriate for the radical new design.

apple watch wrap around display patent behind display

Apple also notes that the design could facilitate a "minimized" bezel around the display for a more aesthetically pleasing appearance, and could even "eliminate" the bezel entirely:

In accordance with embodiments of the invention, a bezel width surrounding the display panel can be minimized, for example below 4-5 mm or even less than 1 mm, less than 0.5 mm, or eliminated. Thus, the bezel design of the smartwatch can be designed for aesthetic concerns rather than as a requirement for allocating space for a contact ledge.

As well as being able to select a watch face design, as on current Apple Watch models, the patent explains that users could similarly select a digital band design to be shown on the band segment of the wrap-around display using an "accessory manager" to create a unique look. The filing describes a very similar system for selecting band designs as is currently in place for selecting and customizing watch faces, with the option to do so both on the Apple Watch itself or on a connected iPhone.

The input is parsed to derive the data for display, and the derived data is displayed on the display area, where the display area is on a flexible display substrate spanning a face and band of the wearable electronic device. For example, the wearable electronic device may be a smartwatch. In an embodiment, the non-transitory computer-readable medium stores additional instructions to perform additional operations including receiving a configuration of the display area of the watch face and band, receiving a design from the derived data, the design including a watch face and watch band, and updating the display area with the received design.

apple watch wrap around display patent design ab

Although the Apple Watch's Digital Crown does not appear to be depicted in the design, a separate patent has today been published with the title "Capacitive gap sensor ring for an input device," explaining how the Digital Crown could use two "nested" capacitive rings that move against each other to gain a wider range of input information.

digital crown patent rings capacitive
While Apple has yet to release a device with a flexible display, the company is believed to be working on an iPhone with a foldable display. Patents cannot be taken as evidence of Apple's specific intentions, but they do provide valuable insight into what the company is researching and developing behind the scenes.

Moreover, the depiction of an alternative Apple Watch design in a patent is very unusual since Apple is usually conscientious to mirror the current design of the Apple Watch in patent illustrations. Patents focusing on the Apple Watch's physical design itself are even rarer, and may well hint at the future of the device.

The Apple Watch has effectively had the same design since its launch in 2016, other than a minor refresh with the Apple Watch Series 4, and we are yet to see a substantial re-imagining of the wearable's form factor. Reliable Apple analyst Ming-Chi Kuo has previously hinted that the Apple Watch Series 7 may feature "improved form factor design," but there is as yet no indication of what the final device may look like. The Apple Watch Series 7 is expected to launch later this year, but there have been few rumors so far about what the new model may feature other than blood glucose monitoring.

Related Roundup: Apple Watch 11
Tag: Patent
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...

Top Rated Comments

syklee26 Avatar
60 months ago
To me Apple Watch design is perfectly fine. Just improve battery life and add functionality.
Score: 39 Votes (Like | Disagree)
Bitmover Avatar
60 months ago
Yeah, I wouldn’t get too excited. Most of these are for a watch concept I did for LuxVue 8-9 years ago. Still fun to think what could could be! https://www.ull.mn/luxvue-smart-watch-concept



Attachment Image
Score: 28 Votes (Like | Disagree)
UndefinedxJoker Avatar
60 months ago

To me Apple Watch design is perfectly fine. Just improve battery life and add functionality.
Jeez with that attitude we’d still be with the iPhone 5 design. Wait...
Score: 13 Votes (Like | Disagree)
jhowarth Avatar
60 months ago
Apple needs to thin out the design so it doesn't resemble a 'Dick Tracy' watch so much.
Score: 11 Votes (Like | Disagree)
Mr.Blacky Avatar
60 months ago
Why would I want a round display on a smart watch? Why would I want the display to wrap around my wrist? To twist and turn my wrist awkwardly back and forth, when reading something on my Apple Watch?
?
Score: 10 Votes (Like | Disagree)
jmgregory1 Avatar
60 months ago
Flexible displays like this on a watch are going to get scratched up in a way that even the ion glass doesn’t, as it will need to a plastic screen cover. I would think that the better option for adding more screen space would be to make separate bands have screens on them. This way Apple could sell them as add-ons to the Watch. If it were me, I’d focus on making the Watch with a battery life that goes for multiple days, instead of trying to find ways to add more screen space.
Score: 10 Votes (Like | Disagree)