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Apple Releases New 'Color Flood' iPhone XR Ad

Apple today shared a new iPhone XR ad entitled 'Color Flood' on its YouTube channel. With Cosmo Sheldrake's "Come Along" as the soundtrack, the ad features a cast of hundreds dressed in colorful jumpsuits running through an otherwise empty town.


In one easily missed touch, there's a quick glimpse of purple-suited cast members pouring out of the back of a van that sports the license plate number "I-XR0941," a reference to the iPhone XR and the 9:41 AM time Apple uses in all of its stock iPhone imagery.

The ad ends with the tagline "Make room for color" and highlights the iPhone XR's Liquid Retina display.

Apple has been heavily promoting the iPhone XR as its flagship phone for most users, and has been featuring trade-in offers that can bring the cost of an iPhone XR down from its $749 starting price.

Related Roundup: iPhone XR
Buyer's Guide: iPhone XR (Buy Now)


Top Rated Comments

(View all)

4 weeks ago
that's a really lame commercial
Rating: 38 Votes
4 weeks ago
Ad depicts all the people running away from Apple prices.:p:D
Rating: 37 Votes
4 weeks ago
Apple inspired by Sony who knew!!

[MEDIA=youtube]G5tLqb8T5xU[/MEDIA]
[MEDIA=youtube]-zOrV-5vh1A[/MEDIA]

Have to say though Sony had more impact and was better done, Apple are rapidly going down hill!
Rating: 18 Votes
4 weeks ago


The ad ends with the tagline "Make room for color" ...

Tagline should read: "Make room for price change".
Rating: 18 Votes
4 weeks ago

Apple is the company that pushed so hard to make everything clean, minimal, plain white, plain aluminum, no color, no soul. And now they bring some color back and they act like it was their idea all along. how revolutionary.


There was a time before the plain white, black, aluminum time when Apple was very colorful. Back in the late 90s early 2000s the iMac and iBook were offered in a bunch of colors. Later they had some pretty colorful iPod models as well.
Rating: 10 Votes
4 weeks ago
Wtf has happened to Apple these days? This is the type of ******** I'd have expected to see from Microsoft in the early 00's This is just sad.
Rating: 9 Votes
4 weeks ago
Doesn't do anything for me.
Rating: 7 Votes
4 weeks ago
Apple is the company that pushed so hard to make everything clean, minimal, plain white, plain aluminum, no color, no soul. And now they bring some color back and they act like it was their idea all along. how revolutionary.
Rating: 6 Votes
4 weeks ago
“Can’t innovate no more, my ass”

*starts releasing every rainbow colour, then 256 shades*
Rating: 6 Votes
4 weeks ago
Meh, its an ad. The people that like to complain will find something to complain about with it.

I don't really understand why they used purple and orange as the phone isn't offered in these colors, but it's just an ad.
Rating: 6 Votes

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