Apple Releases New 'Color Flood' iPhone XR Ad

Apple today shared a new iPhone XR ad entitled 'Color Flood' on its YouTube channel. With Cosmo Sheldrake's "Come Along" as the soundtrack, the ad features a cast of hundreds dressed in colorful jumpsuits running through an otherwise empty town.


In one easily missed touch, there's a quick glimpse of purple-suited cast members pouring out of the back of a van that sports the license plate number "I-XR0941," a reference to the iPhone XR and the 9:41 AM time Apple uses in all of its stock iPhone imagery.

The ad ends with the tagline "Make room for color" and highlights the iPhone XR's Liquid Retina display.

Apple has been heavily promoting the iPhone XR as its flagship phone for most users, and has been featuring trade-in offers that can bring the cost of an iPhone XR down from its $749 starting price.

Related Forum: iPhone

Top Rated Comments

groovyd Avatar
62 months ago
that's a really lame commercial
Score: 38 Votes (Like | Disagree)
sinsin07 Avatar
62 months ago
Ad depicts all the people running away from Apple prices.:p:D
Score: 37 Votes (Like | Disagree)
sinsin07 Avatar
62 months ago

The ad ends with the tagline "Make room for color" ...
Tagline should read: "Make room for price change".
Score: 18 Votes (Like | Disagree)
aibo82 Avatar
62 months ago
Apple inspired by Sony who knew!!




Have to say though Sony had more impact and was better done, Apple are rapidly going down hill!
Score: 18 Votes (Like | Disagree)
DakotaGuy Avatar
62 months ago
Apple is the company that pushed so hard to make everything clean, minimal, plain white, plain aluminum, no color, no soul. And now they bring some color back and they act like it was their idea all along. how revolutionary.
There was a time before the plain white, black, aluminum time when Apple was very colorful. Back in the late 90s early 2000s the iMac and iBook were offered in a bunch of colors. Later they had some pretty colorful iPod models as well.
Score: 10 Votes (Like | Disagree)
Naraxus Avatar
62 months ago
Wtf has happened to Apple these days? This is the type of ******** I'd have expected to see from Microsoft in the early 00's This is just sad.
Score: 9 Votes (Like | Disagree)

Popular Stories

iphone se 4 modified flag edges

iPhone SE 4 Details: Action Button, USB-C Port, Face ID, and More

Wednesday September 27, 2023 1:34 pm PDT by
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...
iOS 17

Apple Releases iOS 17.0.2 and iPadOS 17.0.2 for All iPhones and iPads

Tuesday September 26, 2023 12:47 pm PDT by
Apple today released iOS 17.0.2 and iPadOS 17.0.2 updates, with the software coming five days after the releases of iOS 17.0.1 and iPadOS 17.0.1. Today's iOS 17.0.2 and iPadOS 17.0.2 updates arrive as build 21A351 and can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Note that iOS 17.0.2 was previously made available for iPhone...
iPhone 15 Pro Lineup Feature

Kuo: iPhone 15 Pro Overheating Issues Likely Due to Thermal Compromises, Not 3nm Node

Tuesday September 26, 2023 9:12 am PDT by
Complaints about heat issues with the iPhone 15 Pro models are not related to TSMC's 3-nanometer node that was used for the A17 Pro chip, according to well-respected Apple analyst Ming-Chi Kuo. Kuo says that overheating could be caused by "compromises made in the thermal system design" that allowed Apple to cut down on the weight of the iPhone 15 Pro models. Kuo says that the reduced heat...
iOS 17

Everything New in iOS 17.1 Beta 1

Wednesday September 27, 2023 1:57 pm PDT by
Just a week after releasing iOS 17, Apple has seeded the first beta of iOS 17.1 to developers. iOS 17.1 adds some features that Apple promised were coming to iOS 17 in the future, plus it refines and improves some existing features. This guide covers everything new in the first iOS 17.1 beta. Apple Music Favorites You can favorite songs, albums, playlists, and artists in the iOS 17.1...
macos sonoma 4

Apple Releases macOS Sonoma With New Widget Features, Safari Updates, Screen Sharing Improvements and More

Tuesday September 26, 2023 10:01 am PDT by
Apple today released macOS 14 Sonoma, the newest version of the operating system that runs on the Mac. macOS Sonoma has been in beta testing for several months, and it is compatible with the 2019 and later iMac, the iMac Pro, the 2018 and later Mac mini, the 2018 and later MacBook Pro, the 2019 and later Mac Pro, and the Mac Studio. The ‌macOS Sonoma update can be downloaded for free on...