French Radio Station Says iPhone Event Will Be Held September 12 at Steve Jobs Theater
French radio station Europe 1, citing two unnamed sources, claims that Apple's annual iPhone event will be held Wednesday, September 12 at Steve Jobs Theater, with the keynote beginning at 10:00 a.m. local time as usual.
September 12 would make a lot of sense, and has already been the most widely predicted event date, for at least six reasons:
- Apple has held an iPhone event in the first two weeks of September every year since 2012, between September 7 and September 12, so the date lines up from a historical perspective.
- Apple has never hosted an iPhone event on Monday, Thursday, or Friday in the month of September. Always on Tuesday or Wednesday. September 12 falls on a Wednesday this year.
- German carriers have reportedly indicated that pre-orders for the next iPhones will begin Friday, September 14, the usual two to three days later. Pre-orders will likely begin at 12:01 a.m. Pacific Time as usual.
- If the event were to be held in the first week of September this year, Apple likely would have sent out invites to the media already. In previous years, invites have gone out later this week.
- Labor Day is Monday, September 3 this year. Apple likely wants to give the media time to travel to the event after the U.S. holiday weekend, likely ruling out September 4 and September 5.
- Tuesday, September 11 is presumably a less likely date for the event due to the significance of the day in history.
At the event, Apple is widely expected to introduce three new iPhones, Apple Watch Series 4 models, new AirPods, AirPower pricing and availability, and more. MacRumors will have up-to-the-minute coverage as it unfolds.
Popular Stories
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta.
Registered developers can download the new beta software through the Settings app on each device.
The revised beta addresses an...
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March.
As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
Apple today added M4 MacBook Air models to its refurbished store in the United States, making the latest MacBook Air devices available at a discounted price for the first time since they launched earlier this year.
Both 13-inch and 15-inch MacBook Air models are available, with Apple offering multiple capacities and configurations. The refurbished devices are discounted by approximately 15...
