Samsung Ad Pokes Fun at Apple Genius Bar and Touts Faster Galaxy S9 LTE Speeds

Samsung's back to a familiar advertising tactic in its latest Galaxy S9 video - making fun of Apple. The new "Ingenius: Speed" ad shared this afternoon by Samsung pokes fun at the Genius Bar while touting Samsung's faster download speeds.

In the video, a customer at the "Ingenius" bar that resembles an Apple Store asks about the iPhone X's download speeds compared to the Galaxy S9's speeds, leaving the Apple retail employee unable to respond.


Customer: So the iPhone X doesn't have the fastest download speeds.

Genius: It is faster than the iPhone 8.

Customer: But the download speeds aren't faster than the Galaxy S9. I thought it was the "smartphone of the future."

Genius: Um...

Samsung's new video, and its Galaxy S9 website, are touting its LTE performance scores on Ookla's Speedtest Intelligence Data from February to April 2018. Ookla, for those unfamiliar, uses real-world user-submitted speed test results and aggregates LTE speeds from a variety of devices.

In Ookla's spring speed tests, the Galaxy S9, which is equipped with Qualcomm's X20 LTE chip, was 37 percent faster than the iPhone X and 43 percent faster than the iPhone 8, on average.

The iPhone X is equipped with either Qualcomm's Snapdragon X16 or Intel's XMM7480 LTE chip, depending on model, which does indeed have lower theoretical maximum download speeds than the X20. While the Galaxy S9 and S9+ are faster than the current iPhones when it comes to download speeds, rumors suggest Apple is making improvements with its 2018 iPhone lineup.

Apple is planning to introduce improved antenna technology for faster connection speeds, along with dual-SIM dual standby functionality. Apple's new iPhones may use Intel's XMM 7560 and Qualcomm's X20 chips, both of which are faster than the LTE chips in the current iPhone X.

Tag: Samsung

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
space black mbp

Here's Every New Apple Product That Leaked Yesterday

Wednesday October 1, 2025 8:27 am PDT by
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests. The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
Apple 2025 Thumb 1

Apple's 2025 Product Roadmap: What's Still Coming

Wednesday October 1, 2025 3:56 pm PDT by
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year. Apple TV The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip Apple code suggests...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...

Top Rated Comments

Pbrutto Avatar
94 months ago
lol, Samsung dosent have a Genius Bar....because their phones are already in the mail for replacement with something like a 27.4% failure rate
Score: 52 Votes (Like | Disagree)
blairh Avatar
94 months ago
This is so wildly stupid.
Score: 30 Votes (Like | Disagree)
macduke Avatar
94 months ago
And in the real world you’re lucky to get 30Mbps so it doesn’t actually matter in any way, shape or form.
Score: 26 Votes (Like | Disagree)
aohus Avatar
94 months ago
so dumb

it is extremely rare to hit maximum theoretical download speeds.

just as much as apple preys on the non-tech crowd with their slick marketing naming conventions, samsung does the same with their 'tech crowd' by trying to whip up support through trivial benchmarks such as these
Score: 21 Votes (Like | Disagree)
igneousc Avatar
94 months ago
lol, Samsung dosent have a Genius Bar....because their phones are already in the mail for replacement with something like a 30% failure rate
Yea I dealt with samsung support multiple times for a girlfriends S6, it was insanely miserable.
The genius bar is definitely a busy place(tough to get appts at times), but dealing with apple support has always been a pleasant experience for me.
Touting a faster LTE cheap as a must have feature in a phone is so lazy lol
Score: 20 Votes (Like | Disagree)
TimmeyCook Avatar
94 months ago
Samsung must be the worst company when it comes to advertising.

These ads just want to make wars. To incite tribalism.

Stupid people can't differentiate between real information and ads. They are going to watch this ad, and come at random people with iPhone with "hurr durr, my phone is faster than yours, you are an idiot because you bought an iPhone".
Score: 20 Votes (Like | Disagree)