The new decals look similar, but they have Apple logos in place of iPhone, iPad, and iPod icons. Apple has also moved iPod from first to last in the list, as the iPhone and iPad have long overshadowed the portable media player. The new logos use Apple's San Francisco font, compared to Myriad Pro previously.
Made for iPhone, Made for iPad, and Made for iPod logos inform customers that an electronic accessory has been certified by the developer to meet Apple's performance standards. To use the logos, accessory makers must apply to be a MFi Program licensee, and receive approval from Apple.
MFi-licensed technologies include the Lightning connector, CarPlay, GymKit, HomeKit, game controllers, and hearing aids, among others. MFi Program certification is not required for accessories that only make use of standard Bluetooth profiles supported by iOS, or accessories that only use the 3.5mm headphone jack.
For customers, this isn't a significant change. But, next time you're shopping for Apple-certified accessories, be aware the logos will soon change on packaging. It doesn't appear the similar Made for Apple Watch decal has changed.