Following an announcement earlier in the summer, eBay this week launched an "Image Search" feature in its iOS application. Image Search uses computer vision technology powered by AI to let you search the popular auctioning site by snapping a picture -- or uploading one from your Camera Roll -- and receive similar results based on image recognition abilities.

Live now in the eBay iOS app, you can tap the camera icon in the search bar at the top of the home screen, choose "Image Search," then take a picture or upload one from Photos. You'll have to grant eBay access to both your iOS Camera and Photos apps for the feature to work properly.

ebay image search pic 1
After you take a picture or choose one, you can crop it so it focuses on the item you want to search, and then tap "Search." eBay will then show you listings for items that are a "close match" or "visually similar" to the product in your picture. Image Search takes into account all of eBay's over one billion listings, according to the company.

Leveraging the latest advances in two core parts of artificial intelligence -- computer vision and deep learning -- these new features make it easier to find and buy the things that inspire you. When you upload images to run Find It On eBay and Image Search, we use a deep learning model called a convolutional neural network to process the images.

The output of the model gives us a representation of your image that we can use to compare to the images of the live listings on eBay. Then, we rank the items based on visual similarity and use our open-source Kubernetes platform to quickly bring these results to you, wherever you are in the world.

eBay also launched "Find It On eBay" for Android smartphones only, which lets users start an image search on another social platform, like Facebook. Using a share extension on an image, Android users can tap eBay and the retailer's app will open to show similar listings.

ebay image search pic 2
We've performed a few quick Image Searches today and found mostly solid results for some items (an Apple Watch and band), although other products stumped the software so much we got an error (Nintendo Amiibo, Apple Watch dock). eBay still hasn't said if some products are more reliable than others, but it did mention that Image Search will gain intelligence as customers use it more, as is typical with machine learning technology.

Image Search is live now on iOS and Android, and Find It On eBay has also launched on Android this week. The eBay app on iOS doesn't require an update for Image Search, so it appears the company is rolling out the feature through over-the-air installs.

Tag: eBay

Top Rated Comments

Zxxv Avatar
105 months ago
Doesn’t work. I scanned my dick and all it showed me was a President.
Score: 3 Votes (Like | Disagree)
nfl46 Avatar
105 months ago
Wow. It really works. I took a random picture of my fan, and it found the exact one on eBay.
Score: 2 Votes (Like | Disagree)
earthTOmitchel Avatar
105 months ago
Wow. It really works. I took a random picture of my fan, and it found the exact one on eBay.
I've been surprised, too. The best results I've gotten so far are for specific products like my Apple Watch and a few bands, although plenty of non-AW bands have surfaced. I was hoping odd things like Amiibo would bring up cool results, though.
Score: 2 Votes (Like | Disagree)
x-evil-x Avatar
105 months ago
Wow. It really works. I took a random picture of my fan, and it found the exact one on eBay.


Attachment Image
Score: 2 Votes (Like | Disagree)
ck2875 Avatar
105 months ago
Pretty surprised Amazon hasn't added this yet, but I'm guessing it won't be long.
Amazon has had this since early 2014 ('https://techcrunch.com/2014/02/06/amazon-puts-image-recognition-into-its-main-ios-app-prepare-to-be-even-more-showroomed-retailers/'). You just tap the camera icon to the right of the search bar.

Score: 2 Votes (Like | Disagree)
whyamihere Avatar
105 months ago
Pretty surprised Amazon hasn't added this yet, but I'm guessing it won't be long.
Score: 2 Votes (Like | Disagree)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...