Following an announcement earlier in the summer, eBay this week launched an "Image Search" feature in its iOS application. Image Search uses computer vision technology powered by AI to let you search the popular auctioning site by snapping a picture -- or uploading one from your Camera Roll -- and receive similar results based on image recognition abilities.

Live now in the eBay iOS app, you can tap the camera icon in the search bar at the top of the home screen, choose "Image Search," then take a picture or upload one from Photos. You'll have to grant eBay access to both your iOS Camera and Photos apps for the feature to work properly.

ebay image search pic 1
After you take a picture or choose one, you can crop it so it focuses on the item you want to search, and then tap "Search." eBay will then show you listings for items that are a "close match" or "visually similar" to the product in your picture. Image Search takes into account all of eBay's over one billion listings, according to the company.

Leveraging the latest advances in two core parts of artificial intelligence -- computer vision and deep learning -- these new features make it easier to find and buy the things that inspire you. When you upload images to run Find It On eBay and Image Search, we use a deep learning model called a convolutional neural network to process the images.

The output of the model gives us a representation of your image that we can use to compare to the images of the live listings on eBay. Then, we rank the items based on visual similarity and use our open-source Kubernetes platform to quickly bring these results to you, wherever you are in the world.

eBay also launched "Find It On eBay" for Android smartphones only, which lets users start an image search on another social platform, like Facebook. Using a share extension on an image, Android users can tap eBay and the retailer's app will open to show similar listings.

ebay image search pic 2
We've performed a few quick Image Searches today and found mostly solid results for some items (an Apple Watch and band), although other products stumped the software so much we got an error (Nintendo Amiibo, Apple Watch dock). eBay still hasn't said if some products are more reliable than others, but it did mention that Image Search will gain intelligence as customers use it more, as is typical with machine learning technology.

Image Search is live now on iOS and Android, and Find It On eBay has also launched on Android this week. The eBay app on iOS doesn't require an update for Image Search, so it appears the company is rolling out the feature through over-the-air installs.

Tag: eBay

Top Rated Comments

Zxxv Avatar
105 months ago
Doesn’t work. I scanned my dick and all it showed me was a President.
Score: 3 Votes (Like | Disagree)
nfl46 Avatar
105 months ago
Wow. It really works. I took a random picture of my fan, and it found the exact one on eBay.
Score: 2 Votes (Like | Disagree)
earthTOmitchel Avatar
105 months ago
Wow. It really works. I took a random picture of my fan, and it found the exact one on eBay.
I've been surprised, too. The best results I've gotten so far are for specific products like my Apple Watch and a few bands, although plenty of non-AW bands have surfaced. I was hoping odd things like Amiibo would bring up cool results, though.
Score: 2 Votes (Like | Disagree)
x-evil-x Avatar
105 months ago
Wow. It really works. I took a random picture of my fan, and it found the exact one on eBay.


Attachment Image
Score: 2 Votes (Like | Disagree)
ck2875 Avatar
105 months ago
Pretty surprised Amazon hasn't added this yet, but I'm guessing it won't be long.
Amazon has had this since early 2014 ('https://techcrunch.com/2014/02/06/amazon-puts-image-recognition-into-its-main-ios-app-prepare-to-be-even-more-showroomed-retailers/'). You just tap the camera icon to the right of the search bar.

Score: 2 Votes (Like | Disagree)
whyamihere Avatar
105 months ago
Pretty surprised Amazon hasn't added this yet, but I'm guessing it won't be long.
Score: 2 Votes (Like | Disagree)

Popular Stories

2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
airtag purple

Apple's Website Lists AirTag 4-Pack at Shockingly Low Price [Updated]

Friday November 7, 2025 6:40 am PST by
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag. This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked. Delivery estimates are already pushing into late November to early December, suggesting...
ikea smart home devices

IKEA Debuts 21 HomeKit-Compatible Smart Bulbs, Sensors, and Controls

Thursday November 6, 2025 4:08 pm PST by
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered. There are a series of new smart bulbs that are...
Home Hub Command Center with Dome Base Feature

Apple's 2026 Smart Home Revamp: All the Rumors

Wednesday November 5, 2025 3:54 pm PST by
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026. Home Hub Apple is working on a home hub or "command center" that will serve as a...