Roku today announced five new streaming devices that are available for pre-order now, and will launch in stores around October 8. One of the notable unveilings surrounds the "Streaming Stick Plus," which allows viewers to stream 4K Ultra HD and HDR video content up to 60 frames per second for $69.99. This marks one of the cheapest entry points for a 4K streaming device on the market, and is over $100 cheaper than Apple's lowest-cost 4K box at $179.99.

The Streaming Stick Plus comes included with a remote control that supports voice control and TV power functionality, as well as a boost to wireless streaming performance thanks to an advanced wireless receiver built directly into the power cord. This helps the Streaming Stick Plus offer "up to four times the wireless range" of the Roku Streaming Stick from 2016. There's also a new version of the lower-cost Streaming Stick for HD streaming at $49.99.

roku streaming stick plus

“Our new streaming player line up provides performance, price and features to meet our users needs so they can sit back, relax and enjoy their TV viewing experience even more,” said Chas Smith, general manager of Roku TVs and players. “Consumers will love our new sleek Roku Streaming Stick+ with an innovative advanced wireless receiver that gives up to four times the wireless range and a remote that controls TV volume and power. It makes 4K and HDR streaming simple.”

Other announcements included a second-generation "Roku Express" and "Roku Express Plus," which are five times more powerful than their predecessors. The Roku Express Plus is a Walmart exclusive, similar to the previous iteration of the device, and includes options to connect to classic TVs through composite A/V ports. Roku Express costs $29.99 and Roku Express Plus costs $39.99.

The top-of-the-line "Roku Ultra" device is getting updated as well, with improved wireless performance, HD, 4K, and HDR streaming up to 60 fps, a port for an ethernet cable, and a micro SD card slot. The Roku Ultra comes with the company's voice-enabled remote control, which includes a headphone jack for private listening similar to previous generations. Roku Ultra is priced at $99.99.

roku ultra 2017
Each new streaming device announced by Roku today can be pre-ordered now from Roku, Walmart, Best Buy, Amazon, and a few other retailers, while in-store availability is said to be coming around October 8. Those who purchase a Roku device in October will receive a $10 Vudu credit so they can rent or purchase a film or TV show on the streaming service. This offer ends on October 31, but the company wasn't specific as to whether the deal will be available at all retailers.

Tags: 4K, Roku

Top Rated Comments

JaySoul Avatar
103 months ago
I have a Roku and that headphone jack in the remote is such an amazing/useful feature.
Score: 7 Votes (Like | Disagree)
Nozuka Avatar
103 months ago
Apple still has the leg up thanks to Dolby Vision support.
grasping at straws ;)

they have the advantage on performance.. let's just hope someone will use it or the price really can't be justified.
Score: 7 Votes (Like | Disagree)
Rigby Avatar
103 months ago
Apple obviously did market research when setting the price for the ATV, but to me the ATV pricing seems penny-wise, pound-foolish. In the long run they'll make more money selling iTunes content than ATV boxes. It seems shortsighted to price the only device that allows people to watch iTunes content on their TVs so much higher than the direct competition. My guess is that iTunes will continue to lose market share to Amazon and others as they already have over the last few years.
Score: 2 Votes (Like | Disagree)
MysteryMii215 Avatar
103 months ago
HDR10 is the most likely standard. It's everywhere and more highly adopted.
Yes, but more TV makers are putting support for Dolby Vision inside their TVs this year than last year (Sony, TCL, and Phillips joined LG and Vizio this year). Plus, it looks better than HDR10 (which already looked good), and there's the backing of the Dolby brand.
Score: 2 Votes (Like | Disagree)
MysteryMii215 Avatar
103 months ago
Apple still has the leg up thanks to Dolby Vision support.
Score: 2 Votes (Like | Disagree)
MrXiro Avatar
103 months ago
Yes, but more TV makers are putting support for Dolby Vision inside their TVs this year than last year (Sony, TCL, and Phillips joined LG and Vizio this year). Plus, it looks better than HDR10 (which already looked good), and there's the backing of the Dolby brand.
I think the point is that HDR10 is already widely adopted and with $0 license fee to use on the hardware manufacturer end. Dolby should either do a price cut or drop the licensing fee to use their codec if they want it to succeed or it's going to go the way of Beta Max (the actual superior tape technology) during the VHS/Beta format war.

Blu-ray was actually the superior tech during the HD-DVD/BD format war but it was mostly because Sony put a "free" BD player inside every PS3 back then.
Score: 2 Votes (Like | Disagree)

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Saturday August 16, 2025 6:45 am PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept This is likely Apple's long-rumored "homeOS" operating system. In a report this week, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform will blend...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max's Internal Design With Metal Battery Allegedly Leaks

Friday August 15, 2025 9:13 am PDT by
Alleged images of the iPhone 17 Pro Max's internal design have surfaced, offering a potential look inside the device before it is announced by Apple next month. The images were shared by the account "yeux1122" this week, in a blog post on the Korean platform Naver. The account aggregates Apple rumors and leaks, so it is likely not the original source of the images, and it is unclear if they...
apple beta 26 lineup

Mark Gurman Responds to Last Week's Apple Device Leaks

Sunday August 17, 2025 7:03 am PDT by
Last week, Apple released and then pulled a software tool that accidentally contained identifiers for many unreleased devices and chips, according to MacRumors contributor Aaron Perris. His findings included new models of the Studio Display, Apple TV, Apple Watches, Apple Vision Pro, iPad mini, HomePod mini, and more. Here is what was uncovered in the file, according to MacRumors contributor ...
Apple Watch Ultra 2 Complications

Apple Watch Reportedly Set to Receive 'Significant Redesign' Next Year

Friday August 15, 2025 1:31 pm PDT by
At least one new Apple Watch model launching next year will feature a "significant redesign," according to Taiwanese supply chain publication DigiTimes. In a paywalled report this week, citing supply chain insiders, DigiTimes claimed that a high-end 2026 Apple Watch model will feature "exterior design" changes, including but not limited to "eight sensors arranged in a ring pattern visible...
Golden Apple Logo

Every Apple Secret That Leaked Wednesday

Thursday August 14, 2025 4:13 am PDT by
Apple made a major slip Wednesday when it accidentally included hardware identifiers in software code linking to numerous unannounced products. The leaked information provided MacRumors with concrete evidence of Apple's hardware development across multiple product categories. Here's everything that was confirmed through the code discoveries: New HomePod mini with updated chip – New...
iOS 26 Feature

Here's Everything New in iOS 26 Beta 7

Monday August 18, 2025 11:59 am PDT by
The seventh developer beta of iOS 26 is now available. While we are now in the later stages of the iOS 26 beta cycle, there are still some changes. Below, we outline everything new that we have found in iOS 26 beta 7 so far. Redesigned Blood Oxygen Feature The seventh developer betas of iOS 26 and watchOS 26 include a redesigned Blood Oxygen feature on Apple Watch Series 9, Apple Watch ...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

Alleged iPhone 17 Pro Chassis Offers First Look at All-Aluminum Body

Thursday August 14, 2025 3:40 am PDT by
An alleged iPhone 17 Pro production leak may provide a first look at the device's milled all-aluminum chassis, which this year includes the camera bump – in contrast to last year's iPhone 16 Pro model that features a glass camera module attached to an all-glass back panel. Originally shared by leaker Majin Bu, the image below could be of a moulding, but it still lines up with rumors that...
apple design award 2025

Apple Announces 2025 Design Award Winners Ahead of WWDC 2025

Tuesday June 3, 2025 10:14 am PDT by
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement. The 2025 Apple Design Award winners are listed below, with one app and one game selected per category: Delight and Fun - CapWords (App) and Balatro (Game) Innovation - Play (App) and PBJ -...