Apple's Online Store Goes Down Ahead of WWDC Keynote Later Today

Apple's online store has temporarily closed its virtual doors ahead of today's WWDC opening keynote at 10:00 a.m. Pacific Time.

apple store down wwdc 2017 message
When clicking on the "Buy" button for any product on Apple's website, be it a MacBook or accessories, the online store currently says "we're busy updating the Apple Store for you" and advises customers to "please check back soon."

During the keynote, Apple is expected to announce updated 12-inch MacBook and MacBook Pro models, alongside major new versions of its iOS, macOS, watchOS, and tvOS software platforms.

Apple is also rumored to possibly debut a 10.5-inch iPad Pro and smart speaker with Siri, positioned as an Amazon Echo and Google Home competitor, but those announcements could be delayed until later this year.

Apple routinely closes its online store in the hours leading up to its special events, but that's not typically the case ahead of its Worldwide Developers Conference, since the keynote is usually focused on software only.

For that reason, the store's downtime today is a good sign that new products of some kind will be announced imminently.

WWDC has been absent of major hardware announcements since 2013, when Apple unveiled redesigned models of the Mac Pro, MacBook Air, and its AirPort Time Capsule and Extreme wireless routers.

MacRumors.com will be providing news coverage and a live transcript of the WWDC opening keynote on Monday at 10:00 a.m. Pacific Time. Twitter users can follow @MacRumorsLive for live updates.

Update: Apple's online store became functional again at approximately 5:10 a.m. Pacific Time, but only briefly as Apple fixed an earlier message that incorrectly said to check back starting at 8:01 a.m. Pacific Time.

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Sales Coach App

Apple Launching New 'Sales Coach' App

Friday February 13, 2026 2:01 pm PST by
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter. "Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...
iOS 26 Home Feature

Three New Apple Home Products Rumored for 2026

Friday February 13, 2026 4:18 pm PST by
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer. HomePod mini We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...

Top Rated Comments

114 months ago
Called in sick today and tomorrow! probably will use my vacation days Wednesday through Friday. So hyped!
Huh? For what?
Score: 17 Votes (Like | Disagree)
dumastudetto Avatar
114 months ago
Oh, wow.

It's happening, it's really happening!!!!

I'm excited to be ordering all the incredible new products today.
Score: 7 Votes (Like | Disagree)
Sunny1990 Avatar
114 months ago
We will be back with a lot of "COURAGE " :-( i get it!

----------------------------------------------------------
Apple is also rumored to possibly debut a 10.5-inch iPad Pro ('https://www.macrumors.com/roundup/ipad-pro/') :- Macrumors quote


I am very excited to see this new 10.5 iPad.

Attachment Image
Score: 5 Votes (Like | Disagree)
114 months ago
Get your coins ready!

YES!!!! I need a new iPad!!!! Come to papa!!!!
Score: 5 Votes (Like | Disagree)
ohbrilliance Avatar
114 months ago
New watchbands!
Score: 5 Votes (Like | Disagree)
114 months ago
I predict lots of courage coming to the store soon. I'm skeptical. I hope I am wrong.
Score: 5 Votes (Like | Disagree)