Apple CEO Tim Cook: 'Demand Was Stronger Towards iPhone 7 Plus Than We Expected'
Apple did not expect so many people to choose the iPhone 7 Plus over the iPhone 7, according to statements made by Apple CEO Tim Cook during today's second quarter earnings call.
"One of the things we didn't get right was the mix between the iPhone 7 and iPhone 7 Plus," said Cook. "Demand was much stronger towards the iPhone 7 Plus than we expected." Apple's misestimation of the popularity of the iPhone 7 Plus led to some shortages of the bigger-screened device during the December quarter.
Apple sold the highest number of Plus models in the first half of fiscal 2017 than ever before, higher than the iPhone 6 and 6s lineups. Cook says it took Apple a while to "bring the iPhone 7 Plus into balance," something that occurred early in the second quarter.
According to Cook, Apple learns from its mistakes. "Every time we launch something, we learn something, and we brush up our models and apply everything we learn for next time," he said.
Popular Stories
Chase this week announced new perks for its Sapphire Preferred credit card, and one of them is a complimentary one-year Apple TV streaming subscription.
To get the free year of Apple TV, which typically costs $12.99 per month in the U.S., you must activate the card by December 31, 2026.
If you are already subscribed to Apple TV directly through Apple, the complimentary subscription from...
Yesterday, we reported that Chase's Sapphire Preferred credit card ($95 annual fee) now offers a complimentary one-year Apple TV streaming subscription, or a $7.50/month discount on an active Apple One subscription instead.
It turns out that the Apple One discount now extends to Chase's premium Sapphire Reserve credit card too ($795 annual fee). The Sapphire Reserve has offered free...
Apple today released new firmware for the AirPods Pro 3 and AirPods Pro 2. The firmware has a version number of 8B41, up from 8B40 for the AirPods Pro 3 and 8B39 for the AirPods Pro 2.
There is no word on what's included in the new firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance improvements.
To get the updated...
