Apple Details Special (RED) Shopping Day Gift Card Amounts for Black Friday - MacRumors
Skip to Content

Apple Details Special (RED) Shopping Day Gift Card Amounts for Black Friday

As part of its campaign announced late yesterday to support the upcoming World AIDS Day, Apple has also confirmed its annual Black Friday sale on November 28, which is branded this year as the (RED) Special Shopping Day Promo.

apple_product_red_gift_card
The U.S. promotion is offering (RED) gift cards to customers who purchase a qualifying product on Black Friday. Unlike last year, Apple is including the iPhone in the (RED) promotion this year, offering a $50 gift card for iPhone 6, iPhone 6 Plus, iPhone 5s, and iPhone 5c purchases except for those made with no money down through the online store.

Gift card amounts for other products vary and include $100 on select Macs, $50 on qualifying iPads, and $25 each on qualifying Apple TV, iPods, and Beats hardware. Some of these amounts are lower than last year's Black Friday sale, which provided $150 gift cards for Mac hardware, $75 for the iPad Air and $50 on iPods. This year's sale includes the following hardware and gift card values:

- iPhone ($50): iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c
- iPad ($50): iPad Air 2, iPad Air, iPad mini 3, iPad mini 2, iPad mini
- Mac ($100): iMac, MacBook Pro, MacBook Air, Retina iMac, Retina MacBook Pro
- iPod ($25): iPod touch, iPod nano
- Apple TV ($25)
- Beats by Dr. Dre ($25): headphones and speakers

The (RED) Special Shopping Day Promo begins on November 28 and lasts for one day or while supplies last. This Black Friday sale is part of Apple's recently announced World AIDS Day campaign, and in addition to the gift cards for customers on Friday, Apple will also donate a portion of its retail and online sales from Black Friday, November 28 and Monday, December 1 to the Global Fund to fight AIDS.

Related Roundup: Apple Black Friday
Related Forum: Community Discussion

Popular Stories

Black Friday Deals 26 10

Best Early Black Friday Deals on Apple Products Available Now

Monday November 2, 2026 7:30 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 27 in 2026. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
iphone black friday cases

Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases

Monday November 2, 2026 10:42 am PST by
Amazon this week has big discounts across Apple's Clear, Silicone, and TechWoven Cases for the iPhone 18 Pro lineup. These deals are part of ongoing early Black Friday deals, which we've begun keeping tabs on in our main post on all the best early Black Friday Apple deals. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may...
macs black friday

Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More

Tuesday November 3, 2026 11:40 am PST by
We're getting closer to Black Friday, which lands on Friday, November 27 this year. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M5 MacBook Air, MacBook Neo, and the new Mac mini and Mac Studio. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may...

Top Rated Comments

LucasLand Avatar
156 months ago
these are only iTunes gift cards, not Apple store cards. gift cards can only be used for iTunes or their app stores.

"Subject to Gift Card Quantity Limits, those who purchase a Qualifying Product on November 28, 2014, may receive a (RED)® iTunes Gift Card in the amount below that can be used at the U.S. iTunes Store, Mac App Store, App Store, and iBooks Store"


LAME!!!
Score: 8 Votes (Like | Disagree)
156 months ago
No Mac Pro discount?
Surely there is a little margin they could spare.
Score: 6 Votes (Like | Disagree)
x13gamer Avatar
156 months ago
These seem in line with the traditional holiday offers. Tis the season to buy Apple with as close to a discount as you're going to get.

Score: 4 Votes (Like | Disagree)
156 months ago
How is it lame? They're giving you something for free that they don't have to give you at all. It's Apple. they don't NEED to discount anything to sell it.

So are you saying that they don't NEED the sales numbers from Walmart, Best Buy, Target, and ToysRUS that are discounting these products heavily?

This isn't 2010. Apple used to be strict with 3rd party pricing. Now they aren't. They want sales.... So don't get mad at people for asking Apple 1 day out of the year to discount their own site.
Score: 3 Votes (Like | Disagree)
cocky jeremy Avatar
156 months ago
these are only iTunes gift cards, not Apple store cards. gift cards can only be used for iTunes or their app stores.

"Subject to Gift Card Quantity Limits, those who purchase a Qualifying Product on November 28, 2014, may receive a (RED)® iTunes Gift Card in the amount below that can be used at the U.S. iTunes Store, Mac App Store, App Store, and iBooks Store"


LAME!!!

How is it lame? They're giving you something for free that they don't have to give you at all. It's Apple. they don't NEED to discount anything to sell it.
Score: 3 Votes (Like | Disagree)
156 months ago
I would have expected at least $150 if one buys a retina 27" iMac IF NOT MORE. Especially when its almost 3x the price of an AIR which also gets $100

I just missed a deal here in Toronto last week that was selling them for $250 less
:(


Wonders if this US deal is going to be the same for Canada....


Cant say I am impressed......
And I'm sure if they were offering $150 you'd post here saying they should've offered $200....etc, etc, etc. If getting the best deal in the world is what it takes for you to buy then you didn't want the product in the first place.
Score: 3 Votes (Like | Disagree)
Latest Stories
Everything New in the iOS 27.3 Beta
Everything New in the iOS 27.3 Beta
9 hours ago
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
10 hours ago
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
12 hours ago
iPadOS 27.3 Expands Siri Mode to Camera App
iPadOS 27.3 Expands Siri Mode to Camera App
13 hours ago
Veterans Day Apple Watch Activity Challenge Launches November 11
Veterans Day Apple Watch Activity Challenge Launches November 11
14 hours ago
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
14 hours ago
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
14 hours ago
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
14 hours ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
14 hours ago
iOS 27.3 Beta Brings Apple Intelligence to China
iOS 27.3 Beta Brings Apple Intelligence to China
15 hours ago
iPhone Duo Gets Reachability in iOS 27.3 Beta
iPhone Duo Gets Reachability in iOS 27.3 Beta
15 hours ago
Siri AI Gets More Capable in iOS 27.3
Siri AI Gets More Capable in iOS 27.3
15 hours ago
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
15 hours ago
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
watchOS 27.3 Brings Live Rewind and Siri Recap to Apple Watch
15 hours ago
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
iOS 27.3 Beta Brings Back Apple's Redesigned Health App
15 hours ago
Apple Releases First macOS Golden Gate 27.3 Beta
Apple Releases First macOS Golden Gate 27.3 Beta
16 hours ago
Apple Seeds First iOS 27.3 Beta
Apple Seeds First iOS 27.3 Beta
16 hours ago
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
Apple Releases First watchOS 27.3, tvOS 27.3 and visionOS 27.3 Betas
16 hours ago
iPad Mini 8 Reviewer Dissatisfied With Apple's Excuse for Lack of 120Hz Display
iPad Mini 8 Reviewer Dissatisfied With Apple's Excuse for Lack of 120Hz Display
16 hours ago
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
iPad Mini 8 Review Claims Battery Life is Way Better Than Apple Says
17 hours ago
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
B&H Photo Launches Early Black Friday Sale With Discounts on Macs and Accessories
17 hours ago
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
iPhone Duo Could Take Nearly 30% of Foldable Market in 2027
17 hours ago
Apple Watch Automatically Identifies Songs Playing Around You
Apple Watch Automatically Identifies Songs Playing Around You
18 hours ago
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
iPhone 18 Rumored to Get Larger Battery and Potential Price Increase
18 hours ago
Apple Store in UK Permanently Closing Later This Month
Apple Store in UK Permanently Closing Later This Month
18 hours ago
Apple's Annual R&D Spending Jumps by More Than $11 Billion
Apple's Annual R&D Spending Jumps by More Than $11 Billion
20 hours ago
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
Will Apple Ever Merge iPadOS and macOS? John Ternus Responds
20 hours ago
MacBook Neo Gets Rare $30 Amazon Discount
MacBook Neo Gets Rare $30 Amazon Discount
20 hours ago
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
Hands-On: The OLED iPad Mini is Almost an iPad Pro Mini
20 hours ago
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
tvOS 27.2.1 and macOS 27.2.1 Likely Coming Soon
20 hours ago