Newly released on Kickstarter, the SITU is a food scale with a built-in Bluetooth chip that enables it to communicate with an iPad. When a food item, such as fruits, vegetables, or even chips, is placed on the scale, it weighs the food and then relays the nutritional information to the iPad via the SITU companion app.

situfoodscale
Designed to allow people to monitor their calorie intake and other nutritional factors while preparing fresh foods, the SITU can measure each component of a meal to calculate its exact nutritional value. It's able to measure individual components and more complete meals, like a sandwich, a bowl of cereal or a slice of pizza.

Place your food on SITU and you'll see exactly what's in it–from calories to salt to sugars to vitamins and minerals. You can use SITU to quickly check the nutrition content for a single piece of food, or you can choose to go further, tracking entire meals, saving them to your dietary history, setting alerts for nutrient limits, and even exporting your data to share with your doctor, nutritionist, or personal trainer.

According to the product's developers, the SITU is a useful tool for calorie counters, athletes, parents, health professionals, and those who want to be more health conscious, tracking nutrients like sugars and salts within food.


Additional details about the SITU and multiple videos of the product in use can be found on the Kickstarter page. Interested backers can preorder the SITU for a pledge of £50 plus £12 for shipping outside of the U.K., which equates to approximately $103. There are a limited number of scales available at that price and orders are expected to ship in November of 2014.

Top Rated Comments

Zxxv Avatar
131 months ago
Idiot, carbohydrates makes you put on weight, not "calories". What's the point of "weighing" your food?
Avoid carbs and you'll lose weight, period.

How the hell does the scale know what object(s) I've put on it? Don't I still have to select on the iPad the ingredients in my food (two slices of bread, cheese...)?

Low-carb, high-protein is the secret to weight loss.

This is moronic.

carbs don't make you put on weight. too many calories does.
Score: 2 Votes (Like | Disagree)
xizdun Avatar
131 months ago
Idiot, carbohydrates makes you put on weight, not "calories". What's the point of "weighing" your food?
Avoid carbs and you'll lose weight, period.

How the hell does the scale know what object(s) I've put on it? Don't I still have to select on the iPad the ingredients in my food (two slices of bread, cheese...)?

Low-carb, high-protein is the secret to weight loss.

This is moronic.
Score: 2 Votes (Like | Disagree)
nagromme Avatar
131 months ago
Place your food on SITU and you'll see exactly what's in it–from calories to salt to sugars to vitamins and minerals.
You know... I really don't think you will.

A useful approximation maybe--some of the time. Exactly the vitamins and minerals? That would be awesome! Not true. (Not when they're showing that sandwich of multiple ingredients—the kind of scenario that fits most of what we eat.)
Score: 2 Votes (Like | Disagree)
drewu Avatar
131 months ago
Idiot, carbohydrates makes you put on weight, not "calories". What's the point of "weighing" your food?
Avoid carbs and you'll lose weight, period.

How the hell does the scale know what object(s) I've put on it? Don't I still have to select on the iPad the ingredients in my food (two slices of bread, cheese...)?

Low-carb, high-protein is the secret to weight loss.

This is moronic.

6 months a go, I would have slammed your comment as being a 'fad', and how you should eat a well balanced diet (your body need carbs etc etc).....

But honestly, my health has rocketed since cutting my carbs. I Intermittent Fast, and do not eat carbs after 7pm. I went from 20% Bf to 12% in months, and my weight training has improved no end.

So totally agree with you.
Score: 1 Votes (Like | Disagree)
smirking Avatar
131 months ago
Idiot, carbohydrates makes you put on weight

Ummm, so it appears that extreme diets affect your mental health and make you irate.
Score: 1 Votes (Like | Disagree)
kd5jos Avatar
131 months ago
Am I the only person wondering about the nutrition content of the plate?
Score: 1 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...