Newly released on Kickstarter, the SITU is a food scale with a built-in Bluetooth chip that enables it to communicate with an iPad. When a food item, such as fruits, vegetables, or even chips, is placed on the scale, it weighs the food and then relays the nutritional information to the iPad via the SITU companion app.

situfoodscale
Designed to allow people to monitor their calorie intake and other nutritional factors while preparing fresh foods, the SITU can measure each component of a meal to calculate its exact nutritional value. It's able to measure individual components and more complete meals, like a sandwich, a bowl of cereal or a slice of pizza.

Place your food on SITU and you'll see exactly what's in it–from calories to salt to sugars to vitamins and minerals. You can use SITU to quickly check the nutrition content for a single piece of food, or you can choose to go further, tracking entire meals, saving them to your dietary history, setting alerts for nutrient limits, and even exporting your data to share with your doctor, nutritionist, or personal trainer.

According to the product's developers, the SITU is a useful tool for calorie counters, athletes, parents, health professionals, and those who want to be more health conscious, tracking nutrients like sugars and salts within food.


Additional details about the SITU and multiple videos of the product in use can be found on the Kickstarter page. Interested backers can preorder the SITU for a pledge of £50 plus £12 for shipping outside of the U.K., which equates to approximately $103. There are a limited number of scales available at that price and orders are expected to ship in November of 2014.

Top Rated Comments

Zxxv Avatar
147 months ago
Idiot, carbohydrates makes you put on weight, not "calories". What's the point of "weighing" your food?
Avoid carbs and you'll lose weight, period.

How the hell does the scale know what object(s) I've put on it? Don't I still have to select on the iPad the ingredients in my food (two slices of bread, cheese...)?

Low-carb, high-protein is the secret to weight loss.

This is moronic.

carbs don't make you put on weight. too many calories does.
Score: 2 Votes (Like | Disagree)
xizdun Avatar
147 months ago
Idiot, carbohydrates makes you put on weight, not "calories". What's the point of "weighing" your food?
Avoid carbs and you'll lose weight, period.

How the hell does the scale know what object(s) I've put on it? Don't I still have to select on the iPad the ingredients in my food (two slices of bread, cheese...)?

Low-carb, high-protein is the secret to weight loss.

This is moronic.
Score: 2 Votes (Like | Disagree)
nagromme Avatar
147 months ago
Place your food on SITU and you'll see exactly what's in it–from calories to salt to sugars to vitamins and minerals.
You know... I really don't think you will.

A useful approximation maybe--some of the time. Exactly the vitamins and minerals? That would be awesome! Not true. (Not when they're showing that sandwich of multiple ingredients—the kind of scenario that fits most of what we eat.)
Score: 2 Votes (Like | Disagree)
drewu Avatar
147 months ago
Idiot, carbohydrates makes you put on weight, not "calories". What's the point of "weighing" your food?
Avoid carbs and you'll lose weight, period.

How the hell does the scale know what object(s) I've put on it? Don't I still have to select on the iPad the ingredients in my food (two slices of bread, cheese...)?

Low-carb, high-protein is the secret to weight loss.

This is moronic.

6 months a go, I would have slammed your comment as being a 'fad', and how you should eat a well balanced diet (your body need carbs etc etc).....

But honestly, my health has rocketed since cutting my carbs. I Intermittent Fast, and do not eat carbs after 7pm. I went from 20% Bf to 12% in months, and my weight training has improved no end.

So totally agree with you.
Score: 1 Votes (Like | Disagree)
smirking Avatar
147 months ago
Idiot, carbohydrates makes you put on weight

Ummm, so it appears that extreme diets affect your mental health and make you irate.
Score: 1 Votes (Like | Disagree)
kd5jos Avatar
147 months ago
Am I the only person wondering about the nutrition content of the plate?
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...