
TUAW notes that Apple has added a new section to its iTunes Store pages for movies, offering ratings and reviews from popular review aggregator Rotten Tomatoes.
iTunes' integrated Rotten Tomatoes ratings presents the movie's prospective buyers and renters with the Tomatometer chart featuring the total count of reviews along with a fresh/rotten breakdown and the average rating. Viewers are also shown four review snippets from Top Critic reviewers, follow by a link to the movies page on RottenTomatoes.com.
The new section appears between the "Viewers Also Bought" and "Customer Reviews" portions of each film's iTunes Store page.