"Nikeplus.com is fast becoming the world's biggest online running community," said Trevor Edwards, Nikes chief marketing officer. "Nike+ is a new running experience, a new way to train, a new way to connect with other runners, and a new way to bring music and sport together like never before. A million miles in 10 weeks is just the beginning. We're looking forward to the billionth mile."
Nike will be expanding the Nike+ service to more markets in Europe, including France, Spain, Italy, Germany and The Netherlands, as well as Japan and Australia in October. Currently, there are 12 Nike+ shoes available with more to come. Also noted are a few enhancements that will be coming soon to nikeplus.com, including a route finder so runners can easily map and share their favorite running routes.