Nike announced yesterday that runners using the Nike+iPod sport kit have logged over 1 million miles. As a reference, 1 million miles is long enough to circle the globe more than 40 times.
"Nikeplus.com is fast becoming the world's biggest online running community," said Trevor Edwards, Nikes chief marketing officer. "Nike+ is a new running experience, a new way to train, a new way to connect with other runners, and a new way to bring music and sport together like never before. A million miles in 10 weeks is just the beginning. We're looking forward to the billionth mile."
Nike will be expanding the Nike+ service to more markets in Europe, including France, Spain, Italy, Germany and The Netherlands, as well as Japan and Australia in October. Currently, there are 12 Nike+ shoes available with more to come. Also noted are a few enhancements that will be coming soon to nikeplus.com, including a route finder so runners can easily map and share their favorite running routes.