MacNN notes that Lions Gate Films has tipped Apple's hand to the existence of upcoming feature-length films available for purchase/download through iTunes.
Steve Beeks, President of Lions Gate, stated:
"In terms of iTunes movie downloads, I think most likely some time before the end of the year. We know when they are planning on launching, but since they have not announced it publicly, I do not think it is our place to say anything more about that. Calendar year."
The iTunes Music Store currently doesn't offer any full-length movies for purchase/download, with minor exceptions for some full-length content available via ShowTime.
Lions Gate Entertainment Q1 2007 Earnings Conference Call Transcript